Published: 2025-02-27

Articles

The Effect of Servitization on Purchase Intention Using Digital Technology and Service Business Focus as Mediating Variable

Dati Putra Nur Akhmad, Sidiq Permono Nugroho

300 - 315

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Digital Marketing Influence on Marketing Performance: The Role of Customer Engagement and Relationship Marketing

Diana Safitri, Nurul Komaryatin

316 - 331

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Revisiting the Past to Innovate the Future: The Mediating Impact of Absorptive Capacity on Organizational Forgetting and Innovation Performance in SME

Gromyko Bongso, Vera Dumonda Silitonga

332 - 338

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The Influence of Electronic Word of Mouth and Price Perception on Brand Image and Repurchase Intention of Suzuki New Carry Pick Up Brand Cars in Pekanbaru City

Milla Lestari, S. Samsir, Gatot Wijayanto

339 - 354

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Evaluating Innovation Factors (Authenticity, Packaging, Product and Process) in Traditional Indonesian Handicrafts

A Consumer-Centric Approach to Enhancing Market Competitiveness

Sri Wahyuni

355 - 370

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Kanye West's Adidas Era: Influence on Branding, Consumers, and Market Response

Haryadi Sarjono, Robertus Ronaldinho Raharja, Khayla Adzra Armelia, Kathleen Sindhikara, Rachel Aulia , ine silviya

371 - 378

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Optimizing Service Delivery for Customer Satisfaction

Qualitative Study from PT. Bank Syariah Indonesia, Tbk Dumai Branch Office, Indonesia

Novelma Lastri, Dwi Hartutik, Andi Desy Musdiana, S. Suherman

379 - 385

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Exploring Collaboration and Partnerships: A Qualitative Study on Strategic Alliances and Business Networking for Value Creation

Siti Mariam

386 - 399

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Exploring the Impact of Entrepreneurial and Market Orientation on Marketing Performance: The Mediating Role of Product Innovation in Rattan Craftsmanship

Fikrotus Syuhud, Nurul Komariyatin

400 - 413

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The Effect of Absorptive Capacity on Supply Chain Innovation Performance Through Supply Chain Agility in Manufacturing Companies in Bogor, Indonesia

Sabrina Ayu Dewanti, Wahyuningsih Santosa

414 - 425

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Effect Destination Image of Revisit Intention Through Memorable Tourist Experience and Tourist Satisfaction in Destination Karimunjawa, Indonesia

Filda Anggraini, Nurul Komaryatin

426 - 439

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The Influence of Consumer Perception and Promotion on Purchase Intention Through Perceived Value

A Case Study of Depok Campus Students on a Premium FMCG Brand

Sigit Heri Tristanto, Heni Iswati

440 - 453

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Marketing Strategies in Maintaining IM3 Product Customer Loyalty

Mulfi Sandi Yuda, Elis Yulianti

454 - 470

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The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products

Dessy Fitriasari, Sisno Riyoko, Mohamad Rifqy Roosdhani

471 - 485

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The Effect of Product Quality, Price, And Promotion on Consumer Satisfaction at SKJ Garage Bandar Lampung

Kenny Wijaya, Ni Putu Widhia Rahayu

486 - 494

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The Influence of Brand Image on Purchasing Decision of Le Minerale Bottled Water among Adolescents in Surakarta: A Psychological Perspective

Yunda Hidayati Mashlihah, Maharani Tyas Budi Hapsari

495 - 508

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Digitalization of Pipang Product Marketing for Increasing SME Sales

I. Ilman, Pratiwi Ramlan , Wahyudi Sofyan , Muhammad Rais Rahmat Razak , H. Hardianti

509 - 516

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Evaluating the Effects of Artificial Intelligence and Digital Marketing on Consumer Behaviour: A Bibliometric Approach

Saransh Kumar Srivastav, Mahima Habil, Pooja Thakur

517 - 538

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The Influence of Location, Service Quality, and Price Perception on Customer Satisfaction: The Mediating Role of Brand Image

Elfrida Dwiputri Roniuli Sibarani, Parlagutan Silitonga

539 - 553

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Exploring Marketing Communication Strategies and Islamic Ethics in TikTok Live Streaming for Social Commerce

M Chairil Abbrar, Iman Sumarlan

554 - 564

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The Effect of Product Innovation, Price, and Product Quality on Consumer Satisfaction with OMG Products

Pebriyana Nasution, Nabila Putri Maharani

565 - 579

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QRIS ShopeePay User Loyalty: The Role of Customer Satisfaction in Mediating Service Features and Brand Image

Fitria Ilma Nadia, Fani Firmansyah

580 - 591

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Marketing Strategy Analysis Using WhatsApp Social Media

Muhammad Badik, Febrina Gerhani, Sri Redjeki

592 - 603

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Exploring CSR Strategies and Their Impact on Brand Awareness

A Case Study of Toko Kopi Sedaya

Rivaldy Dwi Alvian, Iman Sumarlan

604 - 615

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Improving Market Performance in The Digital Era: The Role of Collaboration, Marketing Innovation

Zilfatus Sholihah, Wahyu Pujianto, Jeziano Rizkita Boyaz, Afifatus Sholikhah

616 - 625

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