Published: February 27, 2025

The Effect of Servitization on Purchase Intention Using Digital Technology and Service Business Focus as Mediating Variable

300 - 315 Dati Putra Nur Akhmad, Sidiq Permono Nugroho

Digital Marketing Influence on Marketing Performance: The Role of Customer Engagement and Relationship Marketing

316 - 331 Diana Safitri, Nurul Komaryatin

Revisiting the Past to Innovate the Future: The Mediating Impact of Absorptive Capacity on Organizational Forgetting and Innovation Performance in SME

332 - 338 Gromyko Bongso, Vera Dumonda Silitonga

The Influence of Electronic Word of Mouth and Price Perception on Brand Image and Repurchase Intention of Suzuki New Carry Pick Up Brand Cars in Pekanbaru City

339 - 354 Milla Lestari, S. Samsir, Gatot Wijayanto

Evaluating Innovation Factors (Authenticity, Packaging, Product and Process) in Traditional Indonesian Handicrafts

A Consumer-Centric Approach to Enhancing Market Competitiveness

355 - 370 Sri Wahyuni

Kanye West's Adidas Era: Influence on Branding, Consumers, and Market Response

371 - 378 Haryadi Sarjono, Robertus Ronaldinho Raharja, Khayla Adzra Armelia, Kathleen Sindhikara, Rachel Aulia , ine silviya

Optimizing Service Delivery for Customer Satisfaction

Qualitative Study from PT. Bank Syariah Indonesia, Tbk Dumai Branch Office, Indonesia

379 - 385 Novelma Lastri, Dwi Hartutik, Andi Desy Musdiana, S. Suherman

Exploring Collaboration and Partnerships: A Qualitative Study on Strategic Alliances and Business Networking for Value Creation

386 - 399 Siti Mariam