| 1 |
Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective |
2021 |
24 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 2 |
Impulsive buying behavior: Implementation of IT on technology acceptance model on E-Commerce purchase decisions |
2022 |
22 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 3 |
Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study |
2021 |
16 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 4 |
The effect of service quality elements on customer satisfaction |
2021 |
15 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 5 |
Designing of service dominant logic and business model canvas: Narrative study of village tourism |
2021 |
14 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 6 |
Digital advertising trends and effectiveness in the modern era: A systematic literature review |
2025 |
12 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 7 |
The influence of storytelling techniques in digital marketing on brand loyalty: A consumer psychology perspective |
2025 |
10 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 8 |
Integrating Total Quality Management with Strategic, Operational, and Human Resource Management: A Qualitative Exploration of Synergies for Enhanced Organizational Performance |
2024 |
10 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 9 |
Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature |
2024 |
9 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 10 |
Price, Promotion, and Supporting Facilities on Customer Satisfaction |
2022 |
8 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 11 |
Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business |
2022 |
8 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 12 |
Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness |
2023 |
7 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 13 |
Market orientation, service quality on customer satisfaction and loyalty: Study on sharia banking in Indonesia |
2022 |
7 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 14 |
The role of consumer emotional value, and service innovation on consumer purchase decisions: TAM theory approach |
2023 |
6 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 15 |
Understanding the Dynamics of Collaboration and Partnerships: A Qualitative Inquiry into Enhancing Competitiveness through Strategic Alliances and Business Networks |
2025 |
5 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 16 |
The Development of the Tourism Sector in Improving the Regional Economic Growth of Mojokerto Regency |
2022 |
5 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 17 |
Innovative Marketing Strategies for Sustainable Tourism Development: A Literature Review |
2025 |
4 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 18 |
The impact of entrepreneurial orientation and product innovation on business performance: The role of digitalization as an intervening variable |
2025 |
4 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 19 |
Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review |
2024 |
3 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 20 |
Strategic marketing management: Unveiling consumer psychology through qualitative analysis and literature review |
2024 |
3 |
Golden Ratio of Marketing and Applied Business Psychology |
— |
| 21 |
Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach |
2021 |
3 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 22 |
Examining the Influence of Brand Image and Brand Trust on Customer Satisfaction and Loyalty: A Study on Wardah Cosmetics |
2026 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 23 |
Customer engagement levels: Analysis of behaviour, emotional, and cognitive dimensions |
2025 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 24 |
Digital marketing influence on marketing performance: The role of customer engagement and relationship marketing |
2025 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 25 |
Exploring psychological drivers in dynamic pricing and consumer decision making |
2025 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 26 |
The Influence of Store Atmosphere on Gen Z Visit Intention |
2025 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 27 |
The influence of TikTok affiliate digital marketing strategy on Generation Z purchase intentions in Jakarta, Indonesia |
2025 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 28 |
Empowerment of digital marketing and women’s role in rural economic development |
2024 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 29 |
Green Business Innovation: Sustainable Business Model Development Through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics |
2024 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 30 |
Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis |
2023 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 31 |
Examining Linkage of Product Selling Prices on Profitability |
2022 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 32 |
The Effect of Corporate Governance, Integrated Quality Management and Social Responsibility on Competitiveness and Operational Performance |
2022 |
2 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 33 |
The influence of TikTok social media and fear of missing out on Skintific purchase intention |
2026 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 34 |
An analysis of guest relation officer responses to complaints at Zeus Restaurant, Apsara Beach front resort and Villa, Thailand |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 35 |
Exploring collaboration and partnerships: A qualitative study on strategic alliances and business networking for value creation |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 36 |
Powering brand success: The impact of firm-created and user-generated content on equity, attitude, and purchase intentions |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 37 |
The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 38 |
The Influence of consumer perception and promotion on purchase intention through perceived value: A case study of Depok campus students on a premium FMCG brand |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 39 |
The implementation of marketing mix for SME |
2025 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 40 |
Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis |
2024 |
1 |
Michael Mncedisi Willie Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 41 |
Exploring digital entrepreneurship: A qualitative study on new business models and digital marketing strategies |
2024 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 42 |
Harnessing digital intelligence: Enhancing effectiveness in digital marketing |
2024 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 43 |
Internationalisation of SME: A Systematic Literature Review |
2024 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 44 |
Editorial notes: transformation customers’ needs in the aspect of client value in industry 4.0 |
2022 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 45 |
Strategic study on the business development of regional owned enterprises in tanjungpinang city |
2022 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
| 46 |
Analysis of oil palm marketing efficiency in Tommo district, Mamuju, Indonesia |
2021 |
1 |
Golden Ratio of Marketing and Applied Psychology of Business |
— |
