| Examining the Influence of Brand Image and Brand Trust on Customer Satisfaction and Loyalty: A Study on Wardah Cosmetics |
Luthfitawati, R.; Sutejo, B. |
2026 |
6 |
1 |
179 |
192 |
2 |
2-s2.0-105018220700 |
| Digital advertising trends and effectiveness in the modern era: A systematic literature review |
Prihatiningsih, T.; Panudju, R.; Prasetyo, I.J. |
2025 |
5 |
1 |
1 |
12 |
13 |
2-s2.0-105002956874 |
| The influence of storytelling techniques in digital marketing on brand loyalty: A consumer psychology perspective |
Mandung, F. |
2025 |
5 |
1 |
66 |
78 |
10 |
2-s2.0-105013902371 |
| Understanding the Dynamics of Collaboration and Partnerships: A Qualitative Inquiry into Enhancing Competitiveness through Strategic Alliances and Business Networks |
Syaifuddin, S. |
2025 |
5 |
1 |
110 |
120 |
5 |
2-s2.0-105013028960 |
| Innovative Marketing Strategies for Sustainable Tourism Development: A Literature Review |
Damiasih, D. |
2025 |
5 |
1 |
246 |
257 |
4 |
2-s2.0-105003501062 |
| The impact of entrepreneurial orientation and product innovation on business performance: The role of digitalization as an intervening variable |
Maolani, R.; Setiawan, R.; Herlianti, A.O. |
2025 |
6 |
1 |
265 |
278 |
4 |
2-s2.0-105020959737 |
| Digital marketing influence on marketing performance: The role of customer engagement and relationship marketing |
Safitri, D.; Komaryatin, N. |
2025 |
5 |
2 |
316 |
331 |
3 |
2-s2.0-105030844643 |
| The influence of TikTok affiliate digital marketing strategy on Generation Z purchase intentions in Jakarta, Indonesia |
Azmi, N.; Afriyani, T.; Kurniaty, D. |
2025 |
5 |
1 |
168 |
184 |
2 |
2-s2.0-105019939557 |
| Exploring psychological drivers in dynamic pricing and consumer decision making |
Niemeier, C.; Pospisil, R. |
2025 |
5 |
1 |
95 |
109 |
2 |
2-s2.0-105018473856 |
| The Influence of Store Atmosphere on Gen Z Visit Intention |
Almaz, B.; Suryawardani, B. |
2025 |
6 |
— |
251 |
263 |
2 |
2-s2.0-105029728196 |
| Customer engagement levels: Analysis of behaviour, emotional, and cognitive dimensions |
Santoso, G.M.; Agustini, M. |
2025 |
6 |
1 |
98106 |
— |
2 |
2-s2.0-105034387771 |
| The Influence of consumer perception and promotion on purchase intention through perceived value: A case study of Depok campus students on a premium FMCG brand |
Tristanto, S. H.; Iswati, H. |
2025 |
5 |
2 |
440 |
453 |
1 |
2-s2.0-105044331003 |
| Exploring collaboration and partnerships: A qualitative study on strategic alliances and business networking for value creation |
Mariam, S. |
2025 |
5 |
2 |
386 |
399 |
1 |
2-s2.0-105046355989 |
| An analysis of guest relation officer responses to complaints at Zeus Restaurant, Apsara Beach front resort and Villa, Thailand |
Musa, M.; Wijoyo, T.A. |
2025 |
5 |
1 |
146 |
152 |
1 |
2-s2.0-105046341224 |
| Powering brand success: The impact of firm-created and user-generated content on equity, attitude, and purchase intentions |
Soekotjo, S.; Lestari, S. D.; Hendrawan, K.; Brabo, N. A.; Iswati, H. |
2025 |
5 |
1 |
185 |
194 |
1 |
2-s2.0-105033735830 |
| The implementation of marketing mix for SME |
Paundanan, O.N.; Sutomo, M.; Syarifuddin, U.; Asriadi, A. |
2025 |
6 |
1 |
59 |
66 |
1 |
2-s2.0-105043327620 |
| The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia |
Irfandi, N.; Halim, E. H.; Wijayanto, G. |
2025 |
5 |
1 |
79 |
94 |
1 |
2-s2.0-105028751183 |
| Integrating Total Quality Management with Strategic, Operational, and Human Resource Management: A Qualitative Exploration of Synergies for Enhanced Organizational Performance |
Alam, S.; Jumady, E.; Fajriah, Y.; Halim, A.; Hatta, S. |
2024 |
4 |
2 |
88 |
100 |
11 |
2-s2.0-105000179528 |
| Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature |
Rusdian, S.; Sugiat, J.; Tojiri, Y. |
2024 |
4 |
2 |
76 |
87 |
9 |
2-s2.0-105000623129 |
| Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review |
Mandung, F.; Sahari, S.; Razak, S. R. |
2024 |
4 |
1 |
1 |
10 |
3 |
2-s2.0-105001652120 |
| Strategic marketing management: Unveiling consumer psychology through qualitative analysis and literature review |
Bungatang, B.; Jumady, E.; Ali, F.; Natsir, R. |
2024 |
4 |
2 |
112 |
123 |
3 |
2-s2.0-105008749352 |
| Green Business Innovation: Sustainable Business Model Development Through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics |
Asmaraningtyas, L.W.; Rahmawati, I.D.; Fitriyah, H. |
2024 |
4 |
1 |
— |
— |
2 |
2-s2.0-85210249164 |
| Empowerment of digital marketing and women���s role in rural economic development |
Yuliatiningtyas, S.; Putrian, S.A.; Ramadiansyah, T.A. |
2024 |
4 |
2 |
101 |
108 |
2 |
2-s2.0-105007156277 |
| Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis |
Willie, MM. |
2024 |
4 |
— |
160 |
— |
1 |
2-s2.0-85212833678 |
| Harnessing digital intelligence: Enhancing effectiveness in digital marketing |
Sugiharto, B; Harkim, H; Hiya, N; Simanungkalit, RV; Andriani, M |
2024 |
5 |
1 |
53 |
65 |
1 |
2-s2.0-105025246878 |
| Internationalisation of SME: A Systematic Literature Review |
Aulianda, M.; Sudarmiatin, S.; Sumarsono, H. |
2024 |
4 |
1 |
11 |
21 |
1 |
2-s2.0-85215230841 |
| Exploring digital entrepreneurship: A qualitative study on new business models and digital marketing strategies |
Razak, N.; Syamsu, N.; Djunaid, M.R.; Tenriolle, A. |
2024 |
4 |
2 |
140 |
151 |
1 |
2-s2.0-105040661061 |
| Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness |
Mansur, M.; Djaelani, A.K. |
2023 |
3 |
1 |
1 |
19 |
7 |
2-s2.0-85164004407 |
| The role of consumer emotional value, and service innovation on consumer purchase decisions: TAM theory approach |
Juniansyah, D.; Hasan, S.; Putra, A.H.P.K. |
2023 |
3 |
1 |
52 |
65 |
6 |
2-s2.0-85188332628 |
| Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis |
Willie, M. M. |
2023 |
4 |
2 |
152 |
160 |
2 |
2-s2.0-105034193943 |
| Impulsive buying behavior: Implementation of IT on technology acceptance model on E-Commerce purchase decisions |
Azizah, F.D.; Nur, A.N.; Putra, A.H.P.K. |
2022 |
2 |
1 |
58 |
72 |
22 |
2-s2.0-85138245512 |
| Price, Promotion, and Supporting Facilities on Customer Satisfaction |
Ilyas, G. B.; Mustafa, H. |
2022 |
2 |
1 |
1 |
11 |
8 |
2-s2.0-85176594429 |
| Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business |
Farida, I.; Ardiansyah, W. |
2022 |
2 |
2 |
147 |
157 |
8 |
2-s2.0-85165405665 |
| Market orientation, service quality on customer satisfaction and loyalty: Study on sharia banking in Indonesia |
Saraswati, E. |
2022 |
2 |
1 |
26 |
41 |
7 |
2-s2.0-85161817067 |
| The Development of the Tourism Sector in Improving the Regional Economic Growth of Mojokerto Regency |
Basalamah, M. R.; Mawardi, M. C. |
2022 |
2 |
2 |
92 |
107 |
5 |
2-s2.0-85168494309 |
| Examining Linkage of Product Selling Prices on Profitability |
Niar, H. |
2022 |
2 |
1 |
12 |
25 |
2 |
2-s2.0-85198216775 |
| The Effect of Corporate Governance, Integrated Quality Management and Social Responsibility on Competitiveness and Operational Performance |
Junaidi, J. |
2022 |
2 |
2 |
73 |
91 |
2 |
2-s2.0-85175555151 |
| Strategic study on the business development of regional owned enterprises in tanjungpinang city |
Suryadi, S.; Fatahurazak, F.; Adhayanto, O.; Arianto, B. |
2022 |
2 |
— |
108 |
129 |
1 |
2-s2.0-105012505749 |
| Editorial notes: transformation customers’ needs in the aspect of client value in industry 4.0 |
Putra, A.H.P.K. |
2022 |
2 |
1 |
— |
— |
1 |
2-s2.0-105002935859 |
| Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective |
Marpaung, F.K.; Dewi, R.S.; Grace, E.; Sudirman, A.; Sugiat, M. |
2021 |
1 |
2 |
61 |
72 |
24 |
2-s2.0-85123518590 |
| Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study |
Sugiarto, S.; Octaviana, V. |
2021 |
1 |
2 |
93 |
106 |
16 |
2-s2.0-85140132565 |
| The effect of service quality elements on customer satisfaction |
Bungatang, B.; Reynel, R. |
2021 |
1 |
2 |
107 |
118 |
15 |
2-s2.0-85153045560 |
| Designing of service dominant logic and business model canvas: Narrative study of village tourism |
Simanjuntak, M. |
2021 |
1 |
2 |
73 |
80 |
14 |
2-s2.0-85137523965 |
| Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach |
Hasrat, T.; Rosyadah, K. |
2021 |
1 |
2 |
81 |
92 |
3 |
2-s2.0-85123507033 |
| Analysis of oil palm marketing efficiency in Tommo district, Mamuju, Indonesia |
Hasanuddin, S. |
2021 |
1 |
1 |
1 |
13 |
1 |
2-s2.0-85184175579 |
| The influence of TikTok social media and fear of missing out on Skintific purchase intention |
Nugroho, N.F.A.; Sutisna, M. |
0 |
6 |
1 |
— |
— |
1 |
2-s2.0-105040908081 |