Golden Ratio of Marketing and Applied Psychology of Business  with e-ISSN 2776-6349 an international, peer-reviewed scholarly journal that advances research at the intersection of marketing, applied psychology, and business. The journal focuses on understanding the psychological and behavioral mechanisms underlying consumer, customer, and market behavior, and how these insights inform marketing strategies, business decision-making, and organizational practice.

The journal welcomes theoretically grounded and methodologically rigorous empirical research, systematic and integrative literature reviews, and conceptual studies. Research may employ quantitative, qualitative, mixed-methods, experimental, behavioral, and other appropriate approaches, provided that the research design, analytical procedures, and theoretical contributions are clearly articulated.

The journal covers consumer and applied psychology; marketing strategy and consumer markets; digital, technology, and emerging marketing contexts; ethical, social, and sustainable marketing; and cross-cultural and contextual perspectives. Topics include consumer behavior, psychology, branding, digital marketing, customer experience, artificial intelligence, marketing analytics, sustainability, and international and comparative marketing.

The journal particularly welcomes studies that connect psychological mechanisms with marketing phenomena and business outcomes, provide theoretically meaningful explanations of consumer or market behavior, and offer insights that extend beyond narrowly context-bound findings.

Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Publisher: CV. Manunggal Halim Jaya

Contact us: +6285299007600

Email:

• [email protected]

See our on google maps