About the Journal
Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349 an international, peer-reviewed scholarly journal that advances research at the intersection of marketing, applied psychology, and business. The journal focuses on understanding the psychological and behavioral mechanisms underlying consumer, customer, and market behavior, and how these insights inform marketing strategies, business decision-making, and organizational practice.
The journal welcomes theoretically grounded and methodologically rigorous empirical research, systematic and integrative literature reviews, and conceptual studies. Research may employ quantitative, qualitative, mixed-methods, experimental, behavioral, and other appropriate approaches, provided that the research design, analytical procedures, and theoretical contributions are clearly articulated.
The journal covers consumer and applied psychology; marketing strategy and consumer markets; digital, technology, and emerging marketing contexts; ethical, social, and sustainable marketing; and cross-cultural and contextual perspectives. Topics include consumer behavior, psychology, branding, digital marketing, customer experience, artificial intelligence, marketing analytics, sustainability, and international and comparative marketing.
The journal particularly welcomes studies that connect psychological mechanisms with marketing phenomena and business outcomes, provide theoretically meaningful explanations of consumer or market behavior, and offer insights that extend beyond narrowly context-bound findings.
Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June
Publisher: CV. Manunggal Halim Jaya
Copyright, Licensing, Ownership, and Digital Preservation
Authors retain copyright of their published works and grant Golden Ratio Journal a non-exclusive right of first publication. All articles are published under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), permitting sharing, redistribution, and adaptation with appropriate attribution and compliance with the license terms. Third-party materials may be subject to separate copyright and licensing restrictions.
Golden Ratio Journals is owned by Dr. Aditya Halim Perdana Kusuma and published by CV. Manunggal Halim Jaya, Indonesia. The journal is managed by an editorial team responsible for manuscript evaluation, peer-review coordination, and maintaining editorial standards.
Digital Preservation and Archiving
Golden Ratio Journal is committed to the long-term preservation, integrity, and accessibility of its published scholarly content. The journal's digital preservation arrangements include the PKP Preservation Network (PKP PN), LOCKSS (Lots of Copies Keep Stuff Safe), and CLOCKSS (Controlled Lots of Copies Keep Stuff Safe), where applicable and subject to the journal's active participation in these services.
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