Published: February 2, 2026

Referral Reward Program Influence on Customer Engagement: The Role of Reward Type and Task Complexity

335 - 352 Hoang Do Minh, Nam Tran Hoai

Exploring the Impact of Store Attributes on Brand Loyalty through the Omni-Channel Experience and Brand Love

353 - 365 M. Mukhsin, Unggul Kustiawan

Transforming Market-Driven Strategies in the Indonesian Medical Device Industry

Impact Analysis of Regulatory Compliance, Innovation, and Service Quality on Brand Loyalty

366 - 378 Marcell Wijaya Yudakusuma

The Effect of Store Atmosphere on the Decision to Stay with Purchase Interest as a Mediation Variable

379 - 392 Hendra Junhien, Pasifikus Maisirata

Determinants of Green Purchase Intention and Willingness to Pay a Premium

An Extension of the Theory of Planned Behavior

393 - 405 Lily Purwianti, I. Indah, L. Lady

Analysis of Psychological Factors and Free Shipping on Online Impulse Buying in Modest Fashion

406 - 420 Muhamad Yusuf, Yolanda Masnita, Husna Leila Yusran

Brand Ambassador, Social Media Marketing, and Product Innovation Effects on Purchase Decisions

The Mediating Role of Brand Image in the Indonesian Dairy Industry

421 - 437 Naili Rohmah Kusuma Wardani, Olivia Fachrunnisa

The The Role of Customer Relationship Management in Customer Retention

Case Study for Ambon Traditional Restaurants

438 - 459 Ricky Kurniawan Lesbassa, Erlina Lewerissa, Markus Imanuel Betoky, Agus Aribowo

Analysis of Factors Influencing Switching Intention to Use of M-Payment Applications

460 - 475 Teddra Naufal Abdurrahim, Agus Aribowo

Use of Instagram @Buna.Indoneia Social Media in Promoting Buna Indonesia Coffee Shop to Customers

476 - 485 Ikhsan Saputra, Ruslan Ramli