Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), consumer behavior and ethics in marketing.
Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June
Vol. 1 No. 2 (2021): February - June
61 - 72
73 - 80
Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach
81 - 92
93 - 106
107 - 118
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ISSN: 2776-6349 (Online)