Golden Ratio of Marketing and Applied Psychology of Business

Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349

is an international, peer-reviewed scholarly journal that advances research at the intersection of marketing, applied psychology, and business. The journal provides a scholarly platform for innovative and theoretically grounded research examining the psychological and behavioral mechanisms that shape consumer, customer, and market behavior, as well as their implications for marketing practice and business decision-making.

The journal publishes original empirical research, systematic and integrative literature reviews, and conceptual studies that contribute to the development, refinement, integration, or application of theories in marketing and the applied psychology of business. It welcomes diverse and rigorous methodological approaches, including quantitative, qualitative, mixed-methods, experimental, behavioral, and other appropriate research designs.

The journal covers research across consumer and applied psychology, marketing strategy and consumer markets, digital and emerging marketing contexts, ethical and sustainable marketing, and cross-cultural and contextual perspectives. Topics include, but are not limited to, consumer perception and cognition, emotion and motivation, consumer decision-making, buying and consumption behavior, branding, advertising, customer experience and engagement, digital and social media marketing, pricing psychology, neuromarketing, marketing analytics, emerging technologies, sustainable consumption, responsible marketing, and cross-cultural consumer behavior.

As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business particularly welcomes research that connects psychological mechanisms with marketing phenomena and business outcomes and provides meaningful theoretical, managerial, and social implications. The journal seeks contributions that offer clear theoretical value, methodological transparency, and insights relevant to the broader international research community.