Focus and Scope

Golden Ratio of Marketing and Applied Psychology of Business (e-ISSN 2776-6349) is an international, peer-reviewed scholarly journal that advances research at the intersection of marketing, applied psychology, and business. The journal focuses on understanding the psychological and behavioral mechanisms that shape consumer, customer, and market behavior, and on examining how these insights inform marketing strategies, business decision-making, and organizational practice.

The journal welcomes theoretically grounded and methodologically rigorous empirical research, systematic and integrative literature reviews, and conceptual studies that make clear contributions to marketing scholarship and the applied psychology of business. Research employing quantitative, qualitative, mixed-methods, experimental, behavioral, and other appropriate methodological approaches is considered, provided that the research design, analytical procedures, and theoretical contributions are clearly articulated.

Scope

The journal welcomes research addressing, but not limited to, the following areas:

Consumer and Applied Psychology

  • Consumer psychology and behavioral processes

  • Consumer perception, cognition, emotion, motivation, and attitudes

  • Consumer decision-making and behavioral intentions

  • Buying behavior and consumption behavior

  • Customer experience, engagement, and relationship behavior

  • Psychological mechanisms underlying consumer responses

  • Behavioral economics and psychological perspectives in marketing

  • Neuromarketing and cognitive approaches to marketing

Marketing Strategy and Consumer Markets

  • Marketing strategy and strategic marketing decision-making

  • Digital marketing and social media marketing

  • Integrated marketing communication and advertising

  • Brand management, brand perception, and brand positioning

  • Customer relationship management, loyalty, and retention

  • Pricing psychology and perceived value

  • Sales and persuasion strategies

  • Retailing, e-commerce, and platform-based marketing

  • Service marketing and customer experience management

Digital, Technology, and Emerging Marketing Contexts

  • Consumer behavior in digital and social media environments

  • Artificial intelligence and consumer–technology interaction

  • Digital consumer experience and engagement

  • Influencer marketing and electronic word-of-mouth

  • Marketing analytics and data-driven consumer insights

  • Emerging technologies and their psychological implications for marketing

Ethical, Social, and Sustainable Marketing

  • Ethical and responsible marketing

  • Sustainable consumption and sustainable marketing behavior

  • Consumer well-being and socially responsible marketing

  • Diversity, inclusion, and social dimensions of consumer behavior

  • Psychological and behavioral aspects of sustainability in markets

Cross-Cultural and Contextual Perspectives

  • Cross-cultural consumer psychology

  • International and comparative marketing research

  • Consumer behavior across demographic, cultural, and socioeconomic contexts

  • Marketing and consumer psychology in emerging and developing markets

The journal particularly welcomes studies that connect psychological mechanisms with marketing phenomena and business outcomes, provide theoretically meaningful explanations of consumer or market behavior, and demonstrate implications that extend beyond a single organizational or local context.

The journal encourages research that contributes to the development, refinement, integration, or application of theories in marketing and applied psychology of business, while maintaining clear methodological transparency and relevance to the international research community.