Published: February 2, 2026

Referral Reward Program Influence on Customer Engagement: The Role of Reward Type and Task Complexity

335 - 352 Hoang Do Minh, Nam Tran Hoai

Exploring the Impact of Store Attributes on Brand Loyalty through the Omni-Channel Experience and Brand Love

353 - 365 M. Mukhsin, Unggul Kustiawan

Transforming Market-Driven Strategies in the Indonesian Medical Device Industry

Impact Analysis of Regulatory Compliance, Innovation, and Service Quality on Brand Loyalty

366 - 378 Marcell Wijaya Yudakusuma

The Effect of Store Atmosphere on the Decision to Stay with Purchase Interest as a Mediation Variable

379 - 392 Hendra Junhien, Pasifikus Maisirata

Determinants of Green Purchase Intention and Willingness to Pay a Premium

An Extension of the Theory of Planned Behavior

393 - 405 Lily Purwianti, I. Indah, L. Lady

Analysis of Psychological Factors and Free Shipping on Online Impulse Buying in Modest Fashion

406 - 420 Muhamad Yusuf, Yolanda Masnita, Husna Leila Yusran

Brand Ambassador, Social Media Marketing, and Product Innovation Effects on Purchase Decisions

The Mediating Role of Brand Image in the Indonesian Dairy Industry

421 - 437 Naili Rohmah Kusuma Wardani, Olivia Fachrunnisa

The The Role of Customer Relationship Management in Customer Retention

Case Study for Ambon Traditional Restaurants

438 - 459 Ricky Kurniawan Lesbassa, Erlina Lewerissa, Markus Imanuel Betoky, Agus Aribowo

Analysis of Factors Influencing Switching Intention to Use of M-Payment Applications

460 - 475 Teddra Naufal Abdurrahim, Agus Aribowo

Use of Instagram @Buna.Indoneia Social Media in Promoting Buna Indonesia Coffee Shop to Customers

476 - 485 Ikhsan Saputra, Ruslan Ramli

Impulse Buying in Shopee E-Commerce

The Role of Live Streaming, Flash Sales, and Customer Reviews among University Students in Semarang

486 - 502 Rahmeinda Kintia, Ali Maskur

The Role of Relationship Quality and Loyalty Programs in Building Customer Loyalty in E-Commerce Platforms

503 - 513 Egi Andiyana

How Food Vlogger Content Influences Purchase Intention: A SEM Analysis of Audience Attitudes

514 - 527 Sulton Almadani, Yolanda Masnita, Husna Leila Husna

Marketing Mix Strategies and Challenges in Increasing the Income of Palm Sugar Artisans in Lombo Village, Pitu Riase District, Sidenreng Rappang Regency

528 - 541 Liska Lina Yanti, Adam Latif, Andi Riska Andreani Syafaruddin, H. Haslindah

Green Marketing, Green Perceived Value, and Price Perception

Their Effects on Eco Bag Purchase Decisions at Alfamart Sidoarjo

542 - 554 Alfi Rahmawati, Siti Aminah

The Influence of Interpersonal Communication and Customer Experience on Customer Attitudinal Loyalty

Moderating Role of Switching Costs in B2B Seafood Processing Companies

555 - 565 Bagus Susanto, Masmira Kurniawati

Motivating Factors Influencing Gen Z's Preference for Online Food Delivery Over Restaurant Visits

566 - 580 Nur-A-Alam Mishad, Md. Sohel Rana, Shadia Sharmin, SM Nahidul Islam, Md. Mokshud Ali

The Thin Line Between Service Innovation and Brand Extension

581 - 593 Michael Willie

The Influence of Income, Location, and Motivation on Subsidized Home Purchase Decisions at Adhitama Group in Pekanbaru City

594 - 608 Novelia Henita, Z. Zulkarnain, Gatot Wijayanto

Sales Performance Improvement Strategy Through the Technology Adoption of E -CRM Applications

609 - 616 Dian Widiana Kuswara, Vita Ratnasari

What Distinctive Brand Assets Drive Brand Choice Under Cognitive Constraints

The Sequential Roles of Perceptual Fluency, Associative Memory, and Mental Availability

617 - 628 Rr Arinta Ratih Nurindahsari

The Influence Fashion Involvement, Price Perception, and Perceived Scarcity To Impulse Buying of Uniqlo Collaboration Products among University Students in Surabaya

629 - 643 Syeril Tiffany Prasetyo, Sugeng Purwanto

Antecedents of Smartwatch Purchase Intention in Indonesia

644 - 651 Ken Achmad Amran Prastanto, Arnolt Kristian Pakpahan

Determinants of Purchasing Decisions for Kopi Janji Jiwa in Sidoarjo: The Role of Digital Marketing and e-WOM

652 - 665 Noverta Sabela, Siti Aminah

Beyond Sensing, Seizing, and Reconfiguring: Toward Dynamic Capability Theory 4.0 through Agility and Adaptive Judgment Perspectives - A Systematic Literature Review

666 - 677 Aditya Halim Perdana Kusuma Putra, Misfah Muslimawati