Published: 2026-02-02

Articles

Referral Reward Program Influence on Customer Engagement: The Role of Reward Type and Task Complexity

Hoang Do Minh, Nam Tran Hoai

335 - 352

Exploring the Impact of Store Attributes on Brand Loyalty through the Omni-Channel Experience and Brand Love

M. Mukhsin, Unggul Kustiawan

353 - 365

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Transforming Market-Driven Strategies in the Indonesian Medical Device Industry

Impact Analysis of Regulatory Compliance, Innovation, and Service Quality on Brand Loyalty

Marcell Wijaya Yudakusuma

366 - 378

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The Effect of Store Atmosphere on the Decision to Stay with Purchase Interest as a Mediation Variable

Hendra Junhien, Pasifikus Maisirata

379 - 392

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Determinants of Green Purchase Intention and Willingness to Pay a Premium

An Extension of the Theory of Planned Behavior

Lily Purwianti, I. Indah, L. Lady

393 - 405

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Analysis of Psychological Factors and Free Shipping on Online Impulse Buying in Modest Fashion

Muhamad Yusuf, Yolanda Masnita, Husna Leila Yusran

406 - 420

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Brand Ambassador, Social Media Marketing, and Product Innovation Effects on Purchase Decisions

The Mediating Role of Brand Image in the Indonesian Dairy Industry

Naili Rohmah Kusuma Wardani, Olivia Fachrunnisa

421 - 437

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The The Role of Customer Relationship Management in Customer Retention

Case Study for Ambon Traditional Restaurants

Ricky Kurniawan Lesbassa, Erlina Lewerissa, Markus Imanuel Betoky, Agus Aribowo

438 - 459

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Analysis of Factors Influencing Switching Intention to Use of M-Payment Applications

Teddra Naufal Abdurrahim, Agus Aribowo

460 - 475

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Use of Instagram @Buna.Indoneia Social Media in Promoting Buna Indonesia Coffee Shop to Customers

Ikhsan Saputra, Ruslan Ramli

476 - 485

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Impulse Buying in Shopee E-Commerce

The Role of Live Streaming, Flash Sales, and Customer Reviews among University Students in Semarang

Rahmeinda Kintia, Ali Maskur

486 - 502

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The Role of Relationship Quality and Loyalty Programs in Building Customer Loyalty in E-Commerce Platforms

Egi Andiyana

503 - 513

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How Food Vlogger Content Influences Purchase Intention: A SEM Analysis of Audience Attitudes

Sulton Almadani, Yolanda Masnita, Husna Leila Husna

514 - 527

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Marketing Mix Strategies and Challenges in Increasing the Income of Palm Sugar Artisans in Lombo Village, Pitu Riase District, Sidenreng Rappang Regency

Liska Lina Yanti, Adam Latif, Andi Riska Andreani Syafaruddin, H. Haslindah

528 - 541

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Green Marketing, Green Perceived Value, and Price Perception

Their Effects on Eco Bag Purchase Decisions at Alfamart Sidoarjo

Alfi Rahmawati, Siti Aminah

542 - 554

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The Influence of Interpersonal Communication and Customer Experience on Customer Attitudinal Loyalty

Moderating Role of Switching Costs in B2B Seafood Processing Companies

Bagus Susanto, Masmira Kurniawati

555 - 565

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Motivating Factors Influencing Gen Z's Preference for Online Food Delivery Over Restaurant Visits

Nur-A-Alam Mishad, Md. Sohel Rana, Shadia Sharmin, SM Nahidul Islam, Md. Mokshud Ali

566 - 580

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The Thin Line Between Service Innovation and Brand Extension

Michael Willie

581 - 593

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The Influence of Income, Location, and Motivation on Subsidized Home Purchase Decisions at Adhitama Group in Pekanbaru City

Novelia Henita, Z. Zulkarnain, Gatot Wijayanto

594 - 608

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Sales Performance Improvement Strategy Through the Technology Adoption of E -CRM Applications

Dian Widiana Kuswara, Vita Ratnasari

609 - 616

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What Distinctive Brand Assets Drive Brand Choice Under Cognitive Constraints

The Sequential Roles of Perceptual Fluency, Associative Memory, and Mental Availability

Rr Arinta Ratih Nurindahsari

617 - 628

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The Influence Fashion Involvement, Price Perception, and Perceived Scarcity To Impulse Buying of Uniqlo Collaboration Products among University Students in Surabaya

Syeril Tiffany Prasetyo, Sugeng Purwanto

629 - 643

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Antecedents of Smartwatch Purchase Intention in Indonesia

Ken Achmad Amran Prastanto, Arnolt Kristian Pakpahan

644 - 651

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Determinants of Purchasing Decisions for Kopi Janji Jiwa in Sidoarjo: The Role of Digital Marketing and e-WOM

Noverta Sabela, Siti Aminah

652 - 665

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Beyond Sensing, Seizing, and Reconfiguring: Toward Dynamic Capability Theory 4.0 through Agility and Adaptive Judgment Perspectives - A Systematic Literature Review

Aditya Halim Perdana Kusuma Putra, Misfah Muslimawati

666 - 677

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