Published: 2024-08-05

Articles

Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review

Titin Prihatiningsih, Redi Panudju, Iwan Joko Prasetyo

01 - 12

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The Effect of Brand Image, Price and Product Quality on Purchasing Decisions for Iphone Products

Indah Mutiara Sari, A. Asral

13 - 30

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Analysis of The Factors of Competitive Advantage of Women SME Actor: Empirical Study From Limo Sub-District, Depok City, Indonesia

N. Nobelson, Y. Yuliniar

31 - 43

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Market Penetration Strategy by Increasing Firm Competitiveness

Minta Ade Doliana Harahap, Andri Soemitra, Tri Inda Fadhila Rahma

44 - 52

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Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing

Bambang Sugiharto, H. Harkim, Nirmadarningsih Hiya, Rejekia Vaizal Simanungkalit, Maya Andriani

53 - 65

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The Influence of Storytelling Techniques in Digital Marketing on Brand Loyalty: A Consumer Psychology Perspective

Fitriani Mandung

66 - 78

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The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises

Empirical Study in Kampar Regency, Indonesia

Nazmul Irfandi, Edyanus Herman Halim, Gatot Wijayanto

79 - 94

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Exploring Psychological Drivers in Dynamic Pricing and Consumer Decision Making

Christian Niemeier, Richard Pospisil

95 - 109

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Understanding the Dynamics of Collaboration and Partnerships: A Qualitative Inquiry into Enhancing Competitiveness through Strategic Alliances and Business Networks

S. Syaifuddin

110 - 120

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Iqra Plus Partner Product Development Strategy in Determining the Orientation of Sharia Life Insurance Market Segmentation

Febrina Eka Putri Simanjuntak, Tuti Anggraini, Ahmad Muhaisin B Syarbaini

121 - 128

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The Circular Circular Economy Development to Achieve Indonesia's SDGs in 2030 in the perspective of Islamic Economics in the Era of society 5.0

Vicky F Sanjaya

129 - 139

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Efforts To Overcome the Digital Crime Modus Operandi of Clicking Whatsapp Links that Harm Customers Using the 4c Diamond Framework with Tows Analysis

Oki Wijaya, AG Sunarno, S. Sutono

140 - 145

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An Analysis of Guest Relation Officer Responses to Complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand

Mukhammad Musa, Tuwuh Adhistyo Wijoyo

146 - 152

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Customer Service Strategies for Building Loyalty and Satisfaction at The Heights Sky Lounge

Faizal Amirullah, Tuwuh Adhistyo Wijoyo

153 - 159

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The Continuance Usage Intention of E-Government Services Based on Technology Continuance Theory

Taufan Hunneman, Darmawan Napitupulu

160 - 167

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The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia

Nurul Azmi, Tri Afriyani, Dewi Kurniaty

168 - 184

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Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions

Sundari Soekotjo, Setyani Dwi Lestari, Koen Hendrawan, Nora Andira Brabo, Heni Iswati

185 - 194

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The Role of Digital Marketing in Shaping Customer Retention: A Mediated Analysis of Perceived Value

R. Romagia, I. Indrayani, D. Damsar

195 - 207

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Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle

Sri Sulistyawati, Aldo Lovely Arief Suyoso, Dien Mardhiyah

208 - 218

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Analysis of Service Quality and Brand Image on Customer Satisfaction and Loyalty: Case Study of Precious Metal Products

Rosnandar Abriyanto, Z. Zulkarnain, Raden Lestari Garnasih

219 - 233

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The Effect of User Interface, User Experience, and Perceived Ease of Use on Interest in Using the SOCO by Sociolla Application with Perceived Usefulness as a Moderator

Ida Ayu Iswari Pidada, Ni Putu Novia Cahaya Dewi

234 - 245

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Innovative Marketing Strategies for Sustainable Tourism Development: A Literature Review

D. Damiasih

246 - 257

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The Effect of Family Business Exposure on Entrepreneurial Intention Through Coercive, Normative, Mimetic Pressure

A Study on the Second Generation of Family Business Successors in Jombang, Indonesia

Rafida Aisy

258 - 272

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Effect of Using Artificial Intelligence on Service Frequency and Public Satisfaction

Wiwik Nurfitarini, Aldo Lovely Arief Suyoso, Dian Ekowati

273 - 282

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The Influence of Words of Mouth, Company Credibility, and Price on the Decision to Purchase Ship Repair Services from Shipyard Companies

Ima Vida Virgianti, R. Ronny

283 - 299

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