DOI: https://doi.org/10.52970/grmapb.v3i1

Published: 2022-08-20

Articles

Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness

Muhammad Mansur, Abdul Kodir Djaelani

01 - 19

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Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers

Muh. Haerdiansyah Syahnur, Andi Faisal Bahari

20 - 33

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The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application

Setyani Dwi Lestari, Selamet Riyadi, Sugeng Priyanto, Anie Suhermin

34 - 51

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The Role of Consumer Emotional Value, and Service Innovation on Consumer Purchase Decisions: TAM Theory Approach

Dedi Juniansyah, Sabri Hasan, Aditya Halim Perdana Kusuma Putra

52 - 65

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Factors Influencing The Intention of Businesses Actor To Adopt Online Applications: An Empirical Evidence In Indonesia

Dedy Afrizal, Sunaria Utama, Hildawati, Yuhardi, Sofyan

66 - 75

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