Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers
Main Article Content
Abstract
This study aims to determine the effect of surrounding reference variables, namely (product, service, and brand image) and Environmental Stimuli, on purchasing decisions. This research approach uses quantitative research. The data used in this study are primary data obtained from questionnaires and secondary data. This research was conducted at Chocholicious Cake Shop Makassar City. The population in the study used the Infinite population, with a sample size of 200 respondents / people in Makassar City. Data analysis using validity test, reliability test, R-Square test, F-Square test, direct effect test, and hypothesis submission using Partial Least Square. The results of this study indicate that the variables in the surrounding reference have a positive and significant effect on the consumer purchasing decision variable; Ambient references are factors around consumers that can influence their perceptions and purchasing decisions. Which means that factors such as recommendations from friends and family, public opinion, and advertising can influence consumer purchasing decisions. Likewise, the environmental stimuli variable has a positive and significant effect on consumer purchasing decisions. Environmental stimuli are factors around consumers that can influence their perceptions and purchasing decisions, which means that factors such as store layout, product design, store atmosphere, etc. can influence consumers' purchasing decisions.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Akgün, A. E., & Polat, V. (2022). Strategic orientations, marketing capabilities and innovativeness: an adaptive approach. Journal of Business & Industrial Marketing, 37(4), 918–931. https://doi.org/10.1108/JBIM-09-2020-0435
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Azis, T. M. (2021). Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions. Golden Ratio of Mapping Idea and Literature Format, 1(2), 181–194. https://doi.org/10.52970/grmilf.v1i2.132
Azizah, F. D., & Nur, A. N. (2022). Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions. Golden Ratio of Mapping Idea and Literature Format, 2(1), 52–64. https://doi.org/10.52970/grmilf.v2i1.134
Buchanan, L., Yeatman, H., Kelly, B., & Kariippanon, K. (2018). Digital Promotion of Energy Drinks to Young Adults Is More Strongly Linked to Consumption Than Other Media. Journal of Nutrition Education and Behavior, 50(9), 888–895. https://doi.org/https://doi.org/10.1016/j.jneb.2018.05.022
Gerber, C., Ward, S., & Goedhals-Gerber, L. (2016). the Impact of Perceived Risk on on-Line Purchase Behaviour. Risk Governance and Control: Financial Markets & Institutions, 4(4), 13–18. https://doi.org/10.22495/rgcv4i4c1art4
Hernani-Merino, M., Lazo Lazo, J. G., Talavera López, A., Mazzon, J. A., & López-Tafur, G. (2021). An international market segmentation model based on susceptibility to global consumer culture. Cross Cultural & Strategic Management, 28(1), 108–128. https://doi.org/10.1108/CCSM-04-2019-0081
Hsu, L.-C. (2019). Investigating the brand evangelism effect of community fans on social networking sites. Online Information Review, 43(5), 842–866. https://doi.org/10.1108/OIR-06-2017-0187
Jajere, S. M., Hassan, L., Abdul Aziz, S., Zakaria, Z., Abu, J., Nordin, F., & Faiz, N. M. (2019). Salmonella in native “village” chickens (Gallus domesticus): prevalence and risk factors from farms in South-Central Peninsular Malaysia. Poultry Science, 98(11), 5961–5970. https://doi.org/https://doi.org/10.3382/ps/pez392
Kaswengi, J., Diallo, M. F., Akrout, H., & Valette-Florence, P. (2020). Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data. International Journal of Retail & Distribution Management, 48(4), 305–325. https://doi.org/10.1108/IJRDM-01-2019-0003
Kearney, T., Walsh, G., Barnett, W., Gong, T., Schwabe, M., & Ifie, K. (2017). Emotional intelligence in front-line/back-office employee relationships. Journal of Services Marketing, 31(2), 185–199. https://doi.org/10.1108/JSM-09-2016-0339
Lee, S., Han, H., Radic, A., & Tariq, B. (2020). Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector. Journal of Hospitality and Tourism Management, 45(August), 348–358. https://doi.org/10.1016/j.jhtm.2020.09.002
Liljedal, K. T., & Berg, H. (2020). Consumer responses to pictures of co-creating consumers in marketing communications. Journal of Consumer Marketing, 37(7), 775–784. https://doi.org/10.1108/JCM-12-2019-3544
Liu, J., Yang, W., & Cong, L. (2022). The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China. Journal of Cleaner Production, 360, 132195. https://doi.org/https://doi.org/10.1016/j.jclepro.2022.132195
Mashur, R., Gunawan, B. I., Ashoer, M., Hidayat, M., Perdana, H., & Putra, K. (2019). Moving From Traditional to Society 5 . 0 : Case study by Online Transportation Business. Journal Distribution Science, 9, 93–102. https://doi.org/http://dx.doi.org/10.15722/jds.17.09.201909.93
McClure, A. C., Gabrielli, J., Cukier, S., Jackson, K. M., Brennan, Z. L. B., & Tanski, S. E. (2020). Internet Alcohol Marketing Recall and Drinking in Underage Adolescents. Academic Pediatrics, 20(1), 128–135. https://doi.org/https://doi.org/10.1016/j.acap.2019.08.003
Nguyen, T. D., Chou, S. Y., Blankson, C., & Wilson, P. (2019). The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace. Journal of Product and Brand Management, 29(1), 15–30. https://doi.org/10.1108/JPBM-10-2018-2066
Osakwe, C. N., Ruiz, B., Amegbe, H., Chinje, N. B., Cheah, J.-H., & Ramayah, T. (2020). A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences. Journal of Retailing and Consumer Services, 56, 102182. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102182
Oyerogba, E. O. (2021). Forensic auditing mechanism and fraud detection: the case of Nigerian public sector. Journal of Accounting in Emerging Economies, 11(5), 752–775. https://doi.org/10.1108/JAEE-04-2020-0072
Puspa, N. (2017). Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Perumahan Ciujung River Park Serang, Banten). Jurnal Ilmiah Manajemen Bisnis, 3(02), 1–11.
Rahnama, H., & Rajabpour, S. (2017). Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran. Environmental Science and Pollution Research, 24(1), 911–925. https://doi.org/10.1007/s11356-016-7791-x
Rezaei, S., Amin, M., & Abolghasemi, M. (2014). User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5(3), 258–274. https://doi.org/10.1108/NBRI-01-2014-0005
Saqib, L., Farooq, M. A., & Zafar, A. M. (2016). Customer perception regarding Sharī‘ah compliance of Islamic banking sector of Pakistan. Journal of Islamic Accounting and Business Research, 7(4), 282–303. https://doi.org/10.1108/JIABR-08-2013-0031
Strübel, J., & Sklar, M. (2022). Fred Perry: Polos for All. In C. T. Conner (Ed.), Subcultures (Vol. 54, pp. 73–90). Emerald Publishing Limited. https://doi.org/10.1108/S0163-239620220000054005
Sucapane, D., Roux, C., & Sobol, K. (2021). Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products. Appetite, 167, 105590. https://doi.org/https://doi.org/10.1016/j.appet.2021.105590
Sugiarto, S., & Octaviana, V. (2021). Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 93–106. https://doi.org/10.52970/grmapb.v1i2.103
Syamsudin, N., Eliyana, A., Nurdin, N., Sudrajat, A., Giyanto, B., Emur, A. P., & Zahar, M. (2022). Are job satisfaction and role breadth self-efficacy the links to proactive work behavior? Heliyon, 8(1), e08710. https://doi.org/https://doi.org/10.1016/j.heliyon.2021.e08710
Tiganis, A., Grigoroudis, E., & Chrysochou, P. (2023). Customer satisfaction in short food supply chains: A multiple criteria decision analysis approach. Food Quality and Preference, 104, 104750. https://doi.org/https://doi.org/10.1016/j.foodqual.2022.104750
Ul Islam, J., Rahman, Z., & Hollebeek, L. D. (2017). Personality factors as predictors of online consumer engagement: an empirical investigation. Marketing Intelligence & Planning, 35(4), 510–528. https://doi.org/10.1108/MIP-10-2016-0193
Wang, D., Luo, X. (Robert), Hua, Y., & Benitez, J. (2023). Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective. Journal of Business Research, 156, 113540. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.113540
Yoon C. Cho, E. S. (2015). Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment. International Journal of Management & Information Systems, 19(1), 21–56. https://doi.org/10.19030/ijmis.v19i1.9086