About Journal

Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field.

Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Publisher: CV. Manunggal Halim Jaya

Contact us: +6282292222243 / +6285299007600

Email:

adityatrojhan@gmail.com (primary)

goldenratiogrmapb@gmail.com

grmapb@goldenratio.id

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Aim and Scope

Aim
The Golden Ratio of Marketing and Applied Psychology of Business is a scholarly journal that focuses on the intersection between applied psychology and marketing science. The journal aims to serve as an international academic forum for research that explains how psychological aspects influence consumer behavior, marketing strategies, and sustainable business practices.

Scope
The journal welcomes empirical studies, conceptual papers, and literature reviews related to (but not limited to) the following topics:

Consumer psychology and buying behavior
Consumer decision-making processes
Customer loyalty and customer experience
Branding strategies, positioning, and advertising effectiveness
The impact of social and digital media on consumer behavior
Consumer perception of price, color, music, and other psychological elements in marketing
Neuromarketing and cognitive psychology in marketing strategies
Applications of psychology in sustainable and ethical marketing

Manuscript Criteria

Submissions must demonstrate clear theoretical and/or practical contributions to the fields of marketing and applied psychology.
Articles may employ quantitative, qualitative, or mixed-method approaches, provided that analyses are conducted with transparency and in line with academic standards.
Comparative studies across countries, cultures, or industries are strongly encouraged to broaden the international perspective of the journal.