Published: 2026-07-05

Articles

The Influence of Digital Halal Influencers on the Purchase Decision of Halal Products among Generation Z

Desty Prawatiningsih Desty, Fahma Islami, Siti Yuliyanti

01 - 26

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The Influence of Brand Reputation and Brand Familiarity on Purchase Intention

A Study of the Wuling Electric Car Brand

Aldevian Risyad Pratama, Nurliya Apriyana

27 - 41

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The Impact of Brand Image & Brand Trust on Consumer Purchase Intention Brand Study BYD Electrical Vehicle in JABODETABEK, Indonesia

Febrian Adhitya Nugraha, Nurliya Apriyana

42 - 53

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The Influence of Consistency and Originality on Brand Loyalty Mediated by Brand Attachment among Fajar Batik Ponorogo Customers

Vellia Ekaprasti, Fery Setiawan, Titi Rapini

54 - 67

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The Influence of Brand Ambassador and Fanaticism on Purchase Decision of Indomilk X Seventeen with Brand Image as a Variable

Fera Fitriyani, Nurul Huda

68 - 83

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Social Media Marketing and Purchase Intention of Jamu Iboe Among Millennial and Generation Z Consumers

Maharani Febri Lestari, Masmira Kurniawati

84 - 100

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The Influence of Social Media Marketing and Influencer Credibility on Purchase Intentions among Generation Z in Medan

Hikmah Liza Satputri, Dian Purnama Sari

101 - 113

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Horizontal Communication between Sales and Marketing and Front Office in Supporting Guest Satisfaction at d’primahotel Kualanamu

Muhammad Irwan, Dian Purnama Sari

114 - 125

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