Published: 2023-12-15

Articles

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review

Fitriani Mandung, S. Sahari, Sitti Rahmi Razak

01 - 10

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Internationalization of SME: A systematic Literature Review

Mega Aulianda, S. Sudarmiatin, Hadi Sumarsono

11 - 21

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Independence and Adaptability: Building Resilience and Competitiveness for Small and Medium-sized Enterprises in the Digital Era

R. Rahmi, M. Mursyidin

22 - 44

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Green Business Innovation: Sustainable Business Model Development through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics

Lussy Widia Asmaraningtyas, Imelda Dian Rahmawati, Hadiah Fitriyah

45 - 62

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Psychological Insights in Marketing Management Strategy: A Qualitative Exploration and Literature Review

Aditya Halim Perdana Kusuma Putra, Aylee Christine Alamsyah Sheyoputri

63 - 75

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