Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), consumer behavior and ethics in marketing. The Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) to be the journal for publishing articles reporting the results of research on business. The GRMAPB invites manuscripts in the areas such as Marketing Management, Strategic Management, Operation Management, E-business, Knowledge Management in Marketing Fields, Management Information System for Marketing Fields, International Business, Business Economics, Business Ethics and Sustainable, Islamic Marketing, Consumer Behavior, Marketing Research, Entrepreneurship.
Publication Frequency: Twice Issue Per Year (January - May & June - December)
DOI: https://doi.org/10.52970/grmapb.v1i1
Published: 2021-01-27
Articles
Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia
01 -13
The Effect of Online Marketing Strategies and Digital Media in Increasing Customer Loyalty and Sales Quantity
14 - 23
The Effect of Advertising and Brand Image on Purchasing Decisions for Telkomsel Mobile Cards
25 - 33
The Role of Customer Ratings and Free Shipping Promos on Buying Interest In Tokopedia Application Services
34 - 52