Published: 2024-06-15

Articles

Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature

Suca Rusdian, Jajang Sugiat, Yusuf Tojiri

76 - 87

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Integrating Total Quality Management with Strategic, Operational, and Human Resource Management: A Qualitative Exploration of Synergies for Enhanced Organizational Performance

Syamsul Alam, Edy Jumady, Yana Fajriah, Ardiansyah Halim, Sukarno Hatta

88 - 100

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Empowerment of Digital Marketing and Women's Role in Rural Economic Development

A Case Study in Nglinggi Village, Klaten, Central Java, Indonesia

Solikhah Yuliatiningtyas, Syaharani A. Putrian, Tyan A. Ramadiansyah

101 - 108

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Optimizing Marketing Strategies and Expenses in Medical Schemes, South Africa: Challenges and Solutions

Michael Mncedisi Willie

109 - 111

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Strategic Marketing Management: Unveiling Consumer Psychology through Qualitative Analysis and Literature Review

B. Bungatang, Edy Jumady, Firman Ali, Ramlan Natsir

112 - 123

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Sustainability Analysis of Carocok Painan Beach Area Management in Pesisir Selatan Regency

Ricki Gushendrio, Umar Mansyur, M. Mujio

124 - 131

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Business Internationalization Strategy Process Review Based on the Uppsala Model

P. Pahrizal, S. Sudarmiatin, Hadi Sumarsono

132 - 139

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Exploring Digital Entrepreneurship: A Qualitative Study on New Business Models and Digital Marketing Strategies

Nurlaely Razak, Nur Syamsu, Muhammad Rusli Djunaid, Muhammad Rusli Djunaid, A. Tenriolle

140 - 151

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Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis

Michael Mncedisi Willie

152 - 160

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The Influence of Bank Reputation and Products on Savings Decisions: Case Study from PT. Bank Muamalat Indonesia Tbk. Mamuju Branch, Indonesia

Khaeronisa Milenya Yolanda, Nur Fajariani, Nur Asia

161 - 168

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The Impact of Promotional Strategies and Community Perceptions on Loan Uptake

Ayu Lestari, Agus Halim, J. Fuji Inzani SL

169 - 176

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The Effect of Service Quality and Passenger Fares on Consumer Decisions Using DAMRI Buses

Dina Astuti, Yati Heryati, Mu’fidatul Nurul Hajjad

177 - 183

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The Effect of Product Diversity and Service Quality on Customer Satisfaction

Case Study at Al Mubarok Supermarket in Baras Sub-District, Pasangkayu District

Muhammad Fahrun Iksan, Yati Heryati, R. Rusli

184 - 195

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Strengthening Consumer Buying Interest Through Service Quality and Product Existence and Price

N. Nurhayati, Oesman Lewangka , Andi Mappatompo Badawi

196 - 211

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The Effect of Product Differentiation and Brand Image on Purchasing Decisions

N. Nani, Agus Halim, J Fuji Inzani SL Inzani S.L

212 - 219

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Analysis of Factors Affecting Consumer Demand

S. Syamril, H. Herman, Muhammad Arsyad

220 - 228

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The Effect of Product, Price, Location, and Promotion on Consumer Interest

Sam Hariadi, S. Suwanti, A. Amalia

229 - 235

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The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction

M. Muheril, Nur Asia Asia, T. Tamin

236 - 243

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Business Intelligence Capabilities and Firm Performance: Empirical Study on PT. Erlangga Mahameru Publishers

Mochammad Piqri, Aldo Lovely Arief Suyoso

236 - 245

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Project Success Factors Analysis Business Construction

Aldo Lovely Arief Suyoso

246 - 257

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Brand Management in Medical Schemes: Outsourcing and Website Dynamics

Michael Mncedisi Willie

258 - 273

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The Effect of Product Quality and Halal Label Perceptions on Wardah Consumer Preferences

Empirical Study from Nirwana Cosmetics in Mamuju District, Indonesia

S. Sinar, Nur Fajariani , Nur Asia

274 - 282

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Analysis of Marketing Strategies and Prices in Increasing Sales

H. Huriasyahra, R. Ramli, Mu’fidatul Nurul Hajjad

283 - 289

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The Effect of Service Quality and Product Diversity on Customer Loyalty

J. Jefri, J. Junaeda, S. Suharlina

290 - 298

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