Published: 2025-07-01

Articles

The Influence of TikTok Social Media and Fear of Missing Out on Skintific Purchase Intention among Urban TikTok Users in Bandung

Faisal Adi Nugroho, Ma'mun Sutisna

01 - 10

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The Influence of Content Marketing and Live Shopping on Purchasing Decisions via TikTok Shop

A Quantitative Study of @UneilHijab Consumers in Indonesia

S. Salsabiila, Astri Wulandari

11 - 23

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Analysis of the Dynamic Capabilities of Sidoarjo SME in Improving the Performance of Sustainable Innovation

Miftaqul Bima Prasetya, Laily Muzdalifah , Muhafidhah Novie , Afifatus Sholikhah

24 - 39

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The Impact of Customer Relationship Management on Repurchase Decisions During the Boycott of Israeli Products: The Moderating Role of Knowledge

Ary Kurnia Sandi, Vicky F Sanjaya, Arifa Kurniawan

40 - 49

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Analysis of Instagram Ads on Consumer Behavior: Empirical Study of Villa Melayang in Bogor, Indonesia

Astri Wulandari, Dhafin

50 - 58

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The Implementation of Marketing Mix for SME

Olfa Ningsi Paundanan, Maskuri Sutomo, Umar Syarifuddin, A. Asriadi

59 - 66

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The Effect of Product Quality, Price, and Store Atmosphere on Purchase Decision

Muhammad Akbar Kurniawan, Nabila Putri Maharani

67 - 79

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The Influence of Brand Authenticity on Brand Loyalty Towards Local Skincare Products: Mediating Role of Brand Attachment

Teresa Norris, Diana Sari

80 - 97

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Customer Engagement Levels: Analysis of Behaviour, Emotional, and Cognitive Dimensions

Gilbert Moro Santoso, M.Y. Dwi Hayu Agustini

98 - 106

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The Influence of Online Customer Reviews, Content Marketing, and Brand Image on The Purchase Decision

Empirical Study of Erigo Products on TikTok Shop

Aprilia Susanti, Laily Muzdalifah, Ayu Larassaty, Cynthia Violita

107 - 119

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Breaking into the Global Market: Strategies and Challenges of Export Risk Management for Canned Blue Swimming Crab (Portunus pelagicus) at PT. MAP Central Java, Indonesia

Rida Widyastuti, Dewi Alima Nostalia Suseno, Lais Syam Palupi

120 - 136

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The Influence of Product Quality and Price on Purchasing Decisions through Purchase Intention as a Mediating Variable

Siti Nurkhotimah, Intan Puspitasari , I. Ishak

137 - 149

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The Influence of Social Media Promotion and Electronic Payment Systems on Purchase Decisions

Case Study from Users of Shopee in Bandar Lampung, Indonesia

Rionaldo Manik, Dwi Gema Soegesti

150 - 161

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The Role of Organic Marketing on Instagram in Influencing Consumer Purchase Decisions: A Case Study of Kopi Kenangan

Dimas Aulia Rahman, Ali Mutasowifin

162 - 178

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Examining the Influence of Brand Image and Brand Trust on Customer Satisfaction and Loyalty: A Study on Wardah Cosmetics

Rosaliana Luthfitawati, Bambang Sutejo

179 - 192

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The Effect of Promotion, Online Customer Reviews, and Rating Perceptions on the Decision to Use the Tokopedia Application: Evidence from Surabaya, Indonesia

Linc Bellatrix Adhara, S. Supriyono

193 - 201

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Service Quality and Innovation as Drivers of Customer Loyalty

The Mediating Role of Customer Satisfaction in the Context of Indonesian Railways

Nurfa Audea Rahmi, Fitria Ridhaningsi

202 - 216

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Consumer Decision-Making Toward Ultra Milk UHT Product

The Role of Brand Image, Price Perception, and Product Quality in Magetan Regency, Indonesia

Ditha Meiliasari, S. Supriyono

217 - 225

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Exploring Islamic Marketing Strategies Among Gen Z Entrepreneurs Using Social Media: A Case Study From STIE Balikpapan

Haryadi Jaka Susila

226 - 234

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Evaluating the Effectiveness of Customer Acquisition and Activation Strategies in Retail Securities: A Value-Added Analysis Approach

Yulita Pratiwi Ayuningtyas, Dwi Hartanti

235 - 250

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The Influence of Store Atmosphere on Gen Z Visit Intention

Bimo Almaz, Bethani Suryawardani

251 - 263

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The Impact of Entrepreneurial Orientation and Product Innovation on Business Performance: The Role of Digitalization as an Intervening Variable

Rivaldy Maolani, Rahyuniati Setiawan, Anggun Oktavia Herlianti

265 - 278

The Influence of Brand Awareness, Brand Image, and Price on the Purchase Decision of Pucuk Harum Tea: A Survey Study of Consumers in Jepara Regency

Dea Ameliana, Nurul Huda

279 - 292

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Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention

Isnawati, Rahyuniati Setiawan, Lindayani

293 - 313

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The Authenticity Cascade: How CSR Shapes Brand Love and Loyalty Among Young Indonesian Coca-Cola Consumers

Anggelina Purnama

314 - 334

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