Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), consumer behavior and ethics in marketing.
Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Vol. 1 No. 2 (2021): February - June

Published: 2021-05-12

Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

Fenny Krisna Marpaung, Reni Shinta Dewi, Ernest Grace, Acai Sudirman, Maria Sugiat

61 - 72

Download Article Abstract views: 280 times | PDF downloaded: 2 times |

Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

Mariana Simanjuntak

73 - 80

Download Article Abstract views: 270 times | PDF downloaded: 2 times |

Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach

Tasrik Hasrat, Khairina Rosyadah

81 - 92

Download Article Abstract views: 149 times | PDF downloaded: 2 times |

Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study

Sigit Sugiarto, Vivi Octaviana

93 - 106

Download Article Abstract views: 188 times | PDF downloaded: 2 times |

The Effect of Service Quality Elements on Customer Satisfaction

B. Bungatang, Reynel

107 - 118

Download Article Abstract views: 114 times | PDF downloaded: 2 times |
View All Issues

Creative Commons LicenseThis work is licensed under a Creative Commons Attribution 4.0 International License.

Platform & Workflow by OJS / Public Knowledge Project (PKP)


Golden Ratio of Marketing and Applied Psychology of Business Indexed and Journal List Title by:

 


Flag Counter

ISSN: 2776-6349 (Online)