Journal Description

Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349 encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications.  Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field.

Publication Frequency: Semi-Annual Issues Per Year: Issue 1, July - January, and Issue 2, February to June
Language: English
Prefix DOI: 10.52970/grmapb
EIC: Aditya Halim Perdana Kusuma Putra|Scopus|Scholar|Orcid|WoS|RG|Sinta
Members, Abstract & Indexing: Crossref | RJI | Orcid.org | Scite | Dimension - Digital Service | Google Scholar | ROAD | Garuda | DORA | Scilit | Kudos |OpenAlex| SINTA 4