Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349 encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. The Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), consumer behavior, and ethics in marketing.
Publication Frequency: Semi-Annual Issues Per Year: Issue 1, July - January, and Issue 2, February to June
Language: English
Prefix DOI: 10.52970/grmapb
EIC: Aditya Halim Perdana Kusuma Putra|Scopus|Scholar|Orcid|WoS|RG|Sinta
Members, Abstract & Indexing: Crossref | RJI | Orcid.org | Scite | Dimension - Digital Service | Google Scholar | ROAD | Garuda | DORA | Scilit | Kudos
Current Issue
Vol. 3 No. 1 (2023): July - January
Published: 2022-08-20
Articles
Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness
01 - 19
Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers
20 - 33
The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application
34 - 51
The Role of Consumer Emotional Value, and Service Innovation on Consumer Purchase Decisions: TAM Theory Approach
52 - 65
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