Golden Ratio of Marketing and Applied Psychology of Business with e-ISSN 2776-6349 encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. The Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), consumer behavior, and ethics in marketing.
Publication Frequency: Semi-Annual Issues Per Year: Issue 1, July - January, and Issue 2, February to June
Language: English
Prefix DOI: 10.52970/grmapb
EIC: Aditya Halim Perdana Kusuma Putra|Scopus|Scholar|Orcid|WoS|RG|Sinta
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Vol. 3 No. 1 (2023): July - January

 

 

Published: 2022-08-20

Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness

Muhammad Mansur, Abdul Kodir Djaelani

01 - 19

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Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers

Muh. Haerdiansyah Syahnur, Andi Faisal Bahari

20 - 33

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The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application

Setyani Dwi Lestari, Selamet Riyadi, Sugeng Priyanto, Anie Suhermin

34 - 51

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The Role of Consumer Emotional Value, and Service Innovation on Consumer Purchase Decisions: TAM Theory Approach

Dedi Juniansyah, Sabri Hasan, Aditya Halim Perdana Kusuma Putra

52 - 65

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ISSN: 2776-6349 (Online)
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