Price, Promotion, and Supporting Facilities on Customer Satisfaction
Article Sidebar
Main Article Content
Abstract
Business development today has been colored by various competitions in all fields. Seeing these conditions makes business people increasingly required to have the right strategy in meeting sales volume targets. Moreover, given the increasingly dynamic development of technology, humans are required quickly and appropriately to act to not be less competitive This research is qualitative research using a questionnaire to collect the data. Data analysis was performed using the multiple linear regression method. This study aimed to determine price, promotion, and supporting facilities on customer satisfaction at Hotel Atria Inn Makassar. In this study, the regression test was used to test hypotheses. Theoretically, there is an influence between independent variables consisting of prices, promotions, and supporting facilities against dependent variables customer satisfaction. Based on the study results, the conclusions in this study are as follows: (1) Prices have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (2) Promotions have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (3) Facilities have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (4) Prices, promotions, and Facilities positively affect partially and simultaneously Customer Satisfaction at Hotel Atria Inn Makassar.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ampofo, E. T. (2020). Mediation effects of job satisfaction and work engagement on the relationship between organisational embeddedness and affective commitment among frontline employees of star–rated hotels in Accra. Journal of Hospitality and Tourism Management, 44, 253–262. https://doi.org/https://doi.org/10.1016/j.jhtm.2020.06.002
Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management, 82, 293–308. https://doi.org/https://doi.org/10.1016/j.indmarman.2019.01.002
Bacile, T. J., Wolter, J. S., Allen, A. M., & Xu, P. (2018). The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery. Journal of Interactive Marketing, 44, 60–81. https://doi.org/https://doi.org/10.1016/j.intmar.2018.04.002
Bakar, A., Lee, R., & Hazarina Hashim, N. (2013). Parsing religiosity, guilt and materialism on consumer ethics. Journal of Islamic Marketing, 4(3), 232–244. https://doi.org/10.1108/JIMA-04-2012-0018
Behera, R. K., Gunasekaran, A., Gupta, S., Kamboj, S., & Bala, P. K. (2020). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, 101799. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.03.026
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/https://doi.org/10.1016/j.bushor.2020.03.003
Cheng, J. C., & O-Yang, Y. (2018). Hotel employee job crafting, burnout, and satisfaction: The moderating role of perceived organizational support. International Journal of Hospitality Management, 72(October 2016), 78–85. https://doi.org/10.1016/j.ijhm.2018.01.005
De Pelsmacker, P., van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47–55. https://doi.org/https://doi.org/10.1016/j.ijhm.2018.01.003
Dhirasasna, N., Becken, S., & Sahin, O. (2020). A systems approach to examining the drivers and barriers of renewable energy technology adoption in the hotel sector in Queensland, Australia. Journal of Hospitality and Tourism Management, 42, 153–172. https://doi.org/https://doi.org/10.1016/j.jhtm.2020.01.001
Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program IBM dan SPSS. In aplikasi analisis multivariate dengan program ibm spss 19 (p. 113). https://doi.org/10.2307/1579941
Guan, Z., Ye, T., & Yin, R. (2020). Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation. European Journal of Operational Research, 285(3), 916–930. https://doi.org/https://doi.org/10.1016/j.ejor.2020.02.028
Hagos, D. A., & Ahlgren, E. O. (2020). Exploring cost-effective transitions to fossil independent transportation in the future energy system of Denmark. Applied Energy, 261, 114389. https://doi.org/https://doi.org/10.1016/j.apenergy.2019.114389
Haming, M., Murdifin, I., Zulfikar Syaiful, A., & Aditya, H. P. K. P. (2019). The Application of SERVQUAL Distribution In Measuring Customer Satisfaction of Retails Company. Journal of Distribution Science, 17(2), 25. https://doi.org/10.15722/jds.17.02.201902.25
Ilyas, I. M., & Osiyevskyy, O. (2021). Exploring the impact of sustainable value proposition on firm performance. European Management Journal. https://doi.org/https://doi.org/10.1016/j.emj.2021.09.009
Ioanid, A., Deselnicu, D. C., & Militaru, G. (2018). The impact of social networks on SMEs’ innovation potential. Procedia Manufacturing, 22, 936–941. https://doi.org/10.1016/j.promfg.2018.03.133
Johannessen, J., & Skålsvik, H. (2013). The systemic leaders: new leaders in the global economy. Kybernetes, 42(1), 13–34. https://doi.org/10.1108/03684921311295457
Kader, N., Elhusein, B., Elhassan, N. M., Alabdulla, M., Hammoudeh, S., & Hussein, N.-R. (2021). Burnout and job satisfaction among psychiatrists in the Mental Health Service, Hamad Medical Corporation, Qatar. Asian Journal of Psychiatry, 58, 102619. https://doi.org/https://doi.org/10.1016/j.ajp.2021.102619
Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education Limited, 817, 1.
Lin, J.-D., & Lin, L.-P. (2009). Governmental disability welfare expenditure and national economic growth from 1991 to 2006 in Taiwan. Research in Developmental Disabilities, 30(3), 481–485. https://doi.org/https://doi.org/10.1016/j.ridd.2008.07.007
Lorenzo-Romero, C., Andrés-Martínez, M.-E., & Mondéjar-Jiménez, J.-A. (2020). Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective. Heliyon, 6(6), e04198. https://doi.org/https://doi.org/10.1016/j.heliyon.2020.e04198
Luu, T. T. (2020). Linking authentic leadership to salespeople’s service performance: The roles of job crafting and human resource flexibility. Industrial Marketing Management, 84, 89–104. https://doi.org/https://doi.org/10.1016/j.indmarman.2019.06.002
Marques, C. S., Santos, G., Marques, V., & Ramos, E. (2018). The impact of knowledge creation, acquisition and transfer on innovation in the healthcare sector. Proceedings of the European Conference on Knowledge Management, ECKM, 1, 494–502.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. https://doi.org/https://doi.org/10.1016/j.techsoc.2020.101425
Mitchell‐Ketzes, S. (2003). Optimising business performance through innovative workplace strategies. Journal of Facilities Management, 2(3), 258–275. https://doi.org/10.1108/14725960410808249
Nurhilalia, Rahman Kadir, A., Mahlia, M., Jusni, & Aditya, H. P. K. P. (2019). Determinant of market orientation on SME performance: RBV and SCP perspective. In Journal of Distribution Science (Vol. 17, Issue 9, pp. 35–45). https://doi.org/10.15722/jds.17.09.201909.35
Ozuem, W., Howell, K. E., & Lancaster, G. (2019). The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50, 131–137. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.02.015
Pawirosumarto, S., Sarjana, P. K., & Gunawan, R. (2017). The effect of work environment, leadership style, and organizational culture towards job satisfaction and its implication towards employee performance in Parador Hotels and Resorts, Indonesia. International Journal of Law and Management, 59(6), 1337–1358. https://doi.org/10.1108/IJLMA-10-2016-0085
Sandvik, I. L., & Sandvik, K. (2003). The impact of market orientation on product innovativeness and business performance. International Journal of Research in Marketing, 20(4), 355–376. https://doi.org/10.1016/j.ijresmar.2003.02.002
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., & Morrissey, S. (2016). Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. Journal of Interactive Marketing, 34, 37–48. https://doi.org/https://doi.org/10.1016/j.intmar.2016.03.002
Walzberg, J., Dandres, T., Merveille, N., Cheriet, M., & Samson, R. (2019). Accounting for fluctuating demand in the life cycle assessments of residential electricity consumption and demand-side management strategies. Journal of Cleaner Production, 240, 118251. https://doi.org/https://doi.org/10.1016/j.jclepro.2019.118251
Yao, T., Qiu, Q., & Wei, Y. (2019). Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees. International Journal of Hospitality Management, 76, 1–8. https://doi.org/https://doi.org/10.1016/j.ijhm.2018.03.018
Zephaniah, C. O., Ogba, I.-E., & Izogo, E. E. (2020). Examining the effect of customers’ perception of bank marketing communication on customer loyalty. Scientific African, 8, e00383. https://doi.org/https://doi.org/10.1016/j.sciaf.2020.e00383
Zopiatis, A., Constanti, P., & Theocharous, A. L. (2014). Job involvement, commitment, satisfaction and turnover: Evidence from hotel employees in Cyprus. Tourism Management, 41, 129–140. https://doi.org/https://doi.org/10.1016/j.tourman.2013.09.013
Zubair, M., Wang, X., Iqbal, S., Awais, M., & Wang, R. (2020). Attentional and emotional brain response to message framing in context of green marketing. Heliyon, 6(9), e04912. https://doi.org/https://doi.org/10.1016/j.heliyon.2020.e04912