Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications.  Golden Ratio of Marketing and Applied Psychology of Business to be the journal for publishing articles reporting the results of research on business. The Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field. 

Golden Ratio of Marketing and Applied Psychology of Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Golden Ratio of Marketing and Applied Psychology of Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Golden Ratio of Marketing and Applied Psychology of Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings. Marketing covers many important aspects of strategy, planning, communications, direct response marketing, and media development, as well as retailing, technological innovations, and social responsibility.

• Basic and applied research that reflects current business marketing theory, methodology, and practice.
• Articles from leading researchers covering topics of mutual interest for the applied psychology of business and academic communities.
• A summary for business marketing practitioners and a structured abstract accompanying each article.