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Abstract

This research explores the impact of Green Transformational Leadership (GTL) and Green Perceived Organizational Support (GPOS) on Green Entrepreneurial Intention (GEI) among Generation Y employees in the retail sector of South Tangerang, with Green Self-Efficacy (GSE) serving as a mediating variable. Using data collected from 120 respondents, the analysis reveals that GTL and GPOS positively influence GSE. Nevertheless, only GTL directly contributes to GEI, whereas the influence of GPOS on GEI is mediated through GSE. These outcomes emphasize the critical role of leadership and organizational backing in enhancing employees' confidence to pursue green entrepreneurship. The study concludes that strengthening green self-efficacy and promoting environmentally conscious leadership are essential strategies to support sustainable innovation within retail organizations.

Keywords

Green Transformational Leadership Green Perceived Organizational Support Green Self-Efficacy Green Entrepreneurial Intention

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Syafira Aldisa, Universitas Trisakti

Undergraduate student at the Department of Management, Faculty of Economics and Business, Universitas Trisakti, Jakarta.

Netania Emilisa, Universitas Trisakti

Lecturer at the Department of Management, Faculty of Economics and Business, Universitas Trisakti, Jakarta.

Mutiara Jihad Arafah, Universitas Trisakti

Undergraduate student at the Department of Management, Faculty of Economics and Business, Universitas Trisakti, Jakarta.

How to Cite
Aldisa, S., Emilisa, N., Arafah, M. J., & Mariaulfa, I. (2025). Antecedent and Consequences of Green Self-Efficacy: Cases from Gen Y Employees in Retail Industries. Golden Ratio of Human Resource Management, 5(2), 449–463. https://doi.org/10.52970/grhrm.v5i2.1343
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