Article Sidebar

Download
Download Article

Main Article Content

Abstract

The objectives of this study are: 1. To determine the effect of promotion and public trust partially on the decision to use loans at PT. Pegadaian Mamuju Branch. 2. To determine the effect of promotion and public trust simultaneously on the decision to use loans at PT. Pegadaian Mamuju Branch. This research is a quantitative study with two independent variables and one dependent variable with the test tools to be used, namely 1) validity test, 2) reliability test, 3) multiple linear regression test, t test (partial) and f test (simultaneous). The sample used in this study was 98 respondents. Processing of research data using multiple linear regression with SPSS version 24.0 software tools to read the direction of the influence of the independent variable on the dependent variable partially t test and f test. The results showed that promotion has a partially significant effect on the decision to use loans at PT. Pegadaian Mamuju Branch. Consumer trust has a partially significant effect on the decision to use loans at PT. Pegadaian Mamuju Branch. The results also show that promotion and public trust have a significant effect simultaneously on the decision to use loans at PT. Pegadaian Mamuju Branch.

Keywords

Promotion Public Trust Decision To Use Loans

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Adelvia, S., Indra Martini , A. ., & Halim , A. . (2024). The Influence of Promotion and Public Trust on the Decision to Use Loans. Golden Ratio of Social Science and Education, 4(2), 243–252. https://doi.org/10.52970/grsse.v4i2.1052
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Alma. B. (2021). Marketing Management & Service Marketing. Revised Edition Alfabeta Bandung.
  2. Assauri, S. (2017) Marketing Management. Jakarta: Rajawali Perss.
  3. Ghozali, I. (2018) Application of Multivariate Analysis with IBM SPSS 25 Program. Semarang: Diponegoro University Publishing Agency.
  4. Irwanto, & Noviandari, I. (2019). Government Policy in the Development of Non-Bank Financial Institutions as an Effort to Improve Women's Welfare in Bojonegoro Regency. Cakrawala: Journal of Policy Research and Development, 13 (1), 110-118.
  5. Kotler. P and Armstrong. G.(2019). Principles of Marketing Volume 1, 12th Edition. Erlangga, PT Gelora Aksara Pratama.
  6. Lely, A. (2019). Analysis of Creation Financing in Increasing Capital Rental Income at PT Pegadaian (Persero) Medan Utama Branch. (Thesis, Faculty of Economics and Business, University of Muhammadiyah North Sumatra: Medan).
  7. Muzaky, E., B. (2019). The Effect of Consumer Trust and Price on Online Purchasing Decisions (Study on Students of the Faculty of Economics and Islamic Business Iain Ponorogo). Thesis, Department of Sharia Economics, Faculty of Economics and Islamic Business, Ponorogo State Islamic Institute, 1-68.
  8. Nilly. Y. K, Tawas. H. N, and Kawet. C. R. (2022). The Effect of Product Diversity, Price Perception, and Promotion on Consumer Purchasing Decisions (Study on Minimal Ladis Products at Matahari Megamall Manado. journal of Management Economics, Business and Accounting, 10 (2), 501-520.
  9. Pamungkas, A, F, and Husnayetti. (2022). Analysis of Consumer Satisfaction Through Improving Service Quality and Promotion (Case Study of Starbucks Palem Semi Karawaci). Journal of Muhammadiyah Business Management, 3 (1), 11-20.
  10. Priansa, D. J. (2017) Integrated Marketing Communication in the Social Media Era. Bandung: Faithful Library.
  11. Randy Gulla et al. (2015). Analysis of Price, Promotion, and Service Quality on Consumer Satisfaction at Manado Grace Inn Hotel. in EMBA Journal, Vol. 3, No. 1.
  12. Sari, R., P. (2023). The Effect of Promotion and Service Quality on Customer Decisions Choosing Gold Savings Products Case Study Ups Pegadaian Syariah Opi Mall Palembang. Thesis, 1-96.
  13. Sarnita. (2019). The Effect of Rahn Financing on Customer Trust Level at PT. Pawnshop Syariah Palopo City. (Thesis, Faculty of Economics and Islamic Business, IAIN Palopo).
  14. Schiffman, L. G., Kanuk, L. L., & Wisenblit, J. (2015). Consumer Behaviour. London: Pearson.
  15. Siagian, Hotlan, Cahyono, Hotlan, (2014), Analysis of Website Quality, Trust, and Loyalty of Online Shop Customers, Journal of Marketing Management Vol 8 No 2.
  16. Sugiyono. (2019). Quantitative, Qualitative, and R & D Research Methods. CV. Alfabeta.
  17. Sulaeman, Eman and Faisal Muzakki, (2021). Analysis of Factors Determining Purchasing Decisions at the Zero Degree Coffee Shop Cikampek Karawang. Journal of Competitive Marketing
  18. Warnardi and Triyono. A. (2019). Marketing Management. Deepublish Pubhliser, CV Budi Utama, Yogyakarta 55581.