Article Sidebar

Download
Download Article

Main Article Content

Abstract

This research provides a comprehensive exploration of global market development strategies, business strategy adaptation, and international supply chain management in the globalization era. The study aims to understand the complex interplay of factors shaping contemporary business practices and to derive insights for enhancing competitiveness in international markets. The research adopts a qualitative inquiry approach, synthesizing existing literature and scholarly perspectives to analyze the phenomena under investigation. Through a thorough review of relevant literature, the study identifies key themes and theoretical frameworks, providing a nuanced understanding of global business dynamics. The findings highlight the diverse strategies employed by firms to navigate international markets, adapt to changing business environments, and manage global supply chain networks effectively. Insights gleaned from the research underscore the importance of strategic adaptation, dynamic capabilities, and collaboration in driving business success in the global marketplace. Moreover, the study elucidates the significance of supply chain resilience, agility, and digitalization in mitigating risks and capitalizing on opportunities in an interconnected world. The implications of the research extend to both theoretical and managerial domains, informing evidence-based strategies for sustainable growth and competitiveness in the globalization era.

Keywords

Global Market Development Business Strategy Adaptation International Supply Chain Management Strategic Agility Dynamic Capabilities

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Prasodjo, T. (2023). Understanding Global Market Development Strategies: A Qualitative Inquiry into Business, Public Administration Strategy Adaptation and International Supply Chain Management in the Globalization Era . Golden Ratio of Marketing and Applied Psychology of Business, 3(2), 93–104. https://doi.org/10.52970/grmapb.v3i2.726
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Ahlstrom, D., & Bruton, G. D. (2009). Market development and the evolution of social capital in international business relationships. Journal of Business Research, 62(2), 127-138. https://doi.org/10.1016/j.jbusres.2008.01.025
  2. Baldwin, R. (2019). The globotics upheaval: Globalization, robotics, and the future of work. Oxford University Press.
  3. Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Harvard Business Review Press.
  4. Borges, M. (2015). Critical factors for a successful international supply chain management. International Journal of Supply Chain Management, 4(3), 134-141.
  5. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa
  6. Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46(1), 3-16. https://doi.org/10.1057/jibs.2014.62
  7. Cheng, L., & Humphreys, P. K. (2019). The international marketing strategy of Chinese multinational enterprises in Nigeria: A qualitative study. Journal of International Marketing, 27(3), 23-41. https://doi.org/10.1177/1069031X19863583
  8. Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
  9. Cohen, M. A. (1999). Process-driven inventory management. Interfaces, 29(5), 74-94. https://doi.org/10.1287/inte.29.5.74
  10. Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2019). Contesting the value of “creating shared value”. California Management Review, 61(1), 130-146. https://doi.org/10.1177/0008125618807321
  11. Doh, J. P., & Lucea, R. (2013). Global strategy and multinationals' entry mode choice. Journal of World Business, 48(3), 360-371. https://doi.org/10.1016/j.jwb.2012.10.002
  12. Dunning, J. H. (2019). Multinational enterprises and the global economy. Edward Elgar Publishing.
  13. Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11(2), 130-141. https://doi.org/10.1002/bse.323
  14. Eden, L., & Lenway, S. (2019). The “strategy tripod” and the threat of mimicry: The Japanese chemical industry's response to the rise of China. Global Strategy Journal, 9(1), 82-102. https://doi.org/10.1002/gsj.1320
  15. Eisenhardt, K. M., & Martin, J. A. (2020). Dynamic capabilities: What are they? Strategic Management Journal, 41(13), 2421-2448. https://doi.org/10.1002/smj.3231
  16. Forza, C., Salvador, F., & Rungtusanatham, M. J. (2021). How lean and agile philosophies shape supply chain resilience. International Journal of Production Research, 59(5), 1355-1372. https://doi.org/10.1080/00207543.2020.1852011
  17. Ghaziani, A., & Ventresca, M. J. (2005). Keywords and cultural change: Frame analysis of business model public talk, 1975–2000. Sociological Forum, 20(4), 523-559. https://doi.org/10.1007/s11206-005-4577-3
  18. Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Sage.
  19. Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nations. Sage.
  20. Hollensen, S. (2019). Global marketing: A decision-oriented approach. Pearson.
  21. Ivanov, D., & Dolgui, A. (2020). A digital supply chain twin for managing the disruption risks and resilience in the era of Industry 4.0. Production Planning & Control, 31(10), 847-864. https://doi.org/10.1080/09537287.2020.1756660
  22. Ivanov, D., & Dolgui, A. (2020). Viability of intertwined supply networks: Extending the supply chain resilience angles towards survivability. A position paper motivated by COVID-19 outbreak. International Journal of Production Research, 58(10), 2904-2915. https://doi.org/10.1080/00207543.2020.1750711
  23. Jüttner, U., Godsell, J., & Christopher, M. (2020). Demand chain management: Integrating marketing and supply chain management. Industrial Marketing Management, 88, 374-388. https://doi.org/10.1016/j.indmarman.2019.03.006
  24. Lu, J. W., & Beamish, P. W. (2020). Partnering strategies and performance of SMEs' international joint ventures: The moderating role of cultural sensitivity. Journal of World Business, 55(1), 101022. https://doi.org/10.1016/j.jwb.2019.101022
  25. McKinsey & Company. (2021). COVID-19: Briefing materials. Retrieved from https://www.mckinsey.com/featured-insights/coronavirus-leading-through-the-crisis
  26. Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D. (2021). Global strategy. Oxford University Press.
  27. Mentzer, J. T., Stank, T. P., & Myers, M. B. (2021). Developing resilient supply chains in the face of disruption. International Journal of Logistics Management, 32(1), 44-62. https://doi.org/10.1108/IJLM-07-2020-0257
  28. Peng, M. W. (2016). Global business. Cengage Learning.
  29. Prahalad, C. K., & Doz, Y. L. (1987). The multinational mission: Balancing local demands and global vision. Simon and Schuster.
  30. Qing-xin, W. (2003). Globalization and the world economy: Implications of a shifting world economy. Journal of Chinese Economic and Business Studies, 1(2), 145-156. https://doi.org/10.1080/1476528032000093549
  31. Rajashekhar, J. (2004). Global supply chain management: A strategic perspective. Global Business Review, 5(1), 13-26. https://doi.org/10.1177/097215090400500102
  32. Rugman, A. M., & Collinson, S. (2012). International business. Pearson.
  33. Rugman, A. M., & Verbeke, A. (2004). A perspective on regional and global strategies of multinational enterprises. Journal of International Business Studies, 35(1), 3-18. https://doi.org/10.1057/palgrave.jibs.8400071
  34. Rugman, A. M., & Verbeke, A. (2017). Global corporate strategy and trade policy. Routledge.
  35. Teece, D. J. (2014). The foundations of enterprise performance: Dynamic and ordinary capabilities in an (economic) theory of firms. Academy of Management Perspectives, 28(4), 328-352. https://doi.org/10.5465/amp.2013.0076
  36. UNCTAD. (2021). Global investment trends monitor: Special issue. Retrieved from https://unctad.org/news/global-investment-trends-monitor-special-issue
  37. Wang, X., Lai, K. H., Zhao, X., & Cheng, T. C. E. (2016). Supply chain integration and performance: A review of the evidence. Supply Chain Management: An International Journal, 21(6), 675-698. https://doi.org/10.1108/SCM-02-2016-0059
  38. World Economic Forum. (2021). The global risks report 2021. Retrieved from https://www.weforum.org/reports/the-global-risks-report-2021