Article Sidebar

Download
Download Article

Main Article Content

Abstract

This study aims to explore the effects of Environmental Factors, Brand Image, and Product Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing a questionnaire-based survey, data were collected from Yamaha Fazzio motorcycle consumers in Makassar City. The research employs multiple regression analysis as its methodological framework, with the questionnaire serving as the primary data collection tool. The population of this study encompasses Yamaha Fazzio motorcycle consumers in Makassar City, with the sample drawn using the Slovin's formula. The findings indicate that, based on partial tests, Environmental Factors, Brand Image, Product Quality, and Consumer Decisions have a positive and significant impact. Moreover, the results from the simultaneous tests reveal that Environmental Factors, Brand Image, and Product Quality collectively exert a significant and positive influence on Consumer Decisions.

Keywords

Environmental Factors Brand Image Product Quality Consumer Purchase Decisions

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Putra, A. H. P. K. (2023). Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality . Golden Ratio of Marketing and Applied Psychology of Business, 3(2), 76–92. https://doi.org/10.52970/grmapb.v3i2.346
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Azizah, F. D., Nur, A. N., & Putra, A. H. P. K. (2022). Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 58–72.
  2. Bayer, E., Srinivasan, S., Riedl, E. J., & Skiera, B. (2020). The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. International Journal of Research in Marketing, 37(4), 789–804. https://doi.org/10.1016/j.ijresmar.2020.02.002
  3. Bazi, S., Filieri, R., & Gorton, M. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112(March), 223–235. https://doi.org/10.1016/j.jbusres.2020.02.032
  4. Bulmer, S., Palakshappa, N., Dodds, S., & Harper, S. (2024). Sustainability, brand authenticity and Instagram messaging. Journal of Business Research, 175, 114547. https://doi.org/https://doi.org/10.1016/j.jbusres.2024.114547
  5. Cardoso, A., Paulauskaitė, A., Hachki, H., Figueiredo, J., Oliveira, I., Rêgo, R., Silva, R., & Meirinhos, G. (2022). Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 104. https://doi.org/https://doi.org/10.3390/joitmc8030104
  6. Chang, K.-C., & Cheng, Y.-S. (2023). What sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants. International Journal of Hospitality Management, 115, 103604. https://doi.org/https://doi.org/10.1016/j.ijhm.2023.103604
  7. Cheng, F., Chen, T., Shen, Y., & Jing, X. (2022). Impact of green technology improvement and store brand introduction on the sales mode selection. International Journal of Production Economics, 253, 108587. https://doi.org/https://doi.org/10.1016/j.ijpe.2022.108587
  8. Harsh, B., & Boler, D. (2024). Branded beef programs (M. B. T.-E. of M. S. (Third E. Dikeman (ed.); pp. 710–722). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-323-85125-1.00077-6
  9. Hegner, S. M., Fenko, A., & Teravest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product and Brand Management, 26(1), 26–41. https://doi.org/10.1108/JPBM-06-2016-1215
  10. Huang, Y.-C. (2022). How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective. Journal of Retailing and Consumer Services, 68, 103071. https://doi.org/https://doi.org/10.1016/j.jretconser.2022.103071
  11. Hue, T. T., & Oanh, N. K. (2023). Antecedents of green brand equity: Delphi method and Analytic Hierarchy Process analysis. Journal of Cleaner Production, 403, 136895. https://doi.org/https://doi.org/10.1016/j.jclepro.2023.136895
  12. Igreja, C. M., Sousa, B. B., Silva, T., & Veloso, C. M. (2021). Assessment of the quality of the service perceived in specific contexts of management of a family business. Journal of Family Business Management, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JFBM-10-2021-0135
  13. Ittefaq, H., Akhtar, N., Siddiqi, U. I., Islam, T., & Kuzior, A. (2024). The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation. Journal of Retailing and Consumer Services, 76, 103597. https://doi.org/https://doi.org/10.1016/j.jretconser.2023.103597
  14. Kapitan, S., Kemper, J. A., Vredenburg, J., & Spry, A. (2022). Strategic B2B brand activism: Building conscientious purpose for social impact. Industrial Marketing Management, 107, 14–28. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.09.015
  15. Kim, H., & Park, M. (2023). Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand. Computers in Human Behavior, 143, 107703. https://doi.org/https://doi.org/10.1016/j.chb.2023.107703
  16. Kobuszewski Volles, B., Van Kerckhove, A., & Geuens, M. (2023). Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands. Journal of Business Research, 164, 114020. https://doi.org/https://doi.org/10.1016/j.jbusres.2023.114020
  17. Koech, A. K., Buyle, S., & Macário, R. (2023). Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice - Moderating effect of frequent-flyer programs. Journal of Air Transport Management, 107, 102342. https://doi.org/https://doi.org/10.1016/j.jairtraman.2022.102342
  18. Konuk, F. A. (2021). The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust. Journal of Retailing and Consumer Services, 63, 102698. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102698
  19. Landgraf, P., Stamatogiannakis, A., & Yang, H. (2023). How Mortality Salience Hurts Brands with Different Personalities. International Journal of Research in Marketing. https://doi.org/https://doi.org/10.1016/j.ijresmar.2023.11.002
  20. Lee Park, C., & Fracarolli Nunes, M. (2024). Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm. Journal of Retailing and Consumer Services, 77, 103669. https://doi.org/https://doi.org/10.1016/j.jretconser.2023.103669
  21. Li, Q., Tan, J., & Jiao, Y. (2024). Research on the formation mechanism of brand identification in cross-border e-commerce platforms — Based on the perspective of perceived brand globalness/localness. Heliyon, 10(3), e25155. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e25155
  22. Lorenzo-Romero, C., Andrés-Martínez, M.-E., & Mondéjar-Jiménez, J.-A. (2020). Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective. Heliyon, 6(6), e04198. https://doi.org/https://doi.org/10.1016/j.heliyon.2020.e04198
  23. Lorino, P. (2008). A pragmatic and interpretive approach to competence-based management: The case of a telecommunications company. In R. Sanchez (Ed.), A Focused Issue on Fundamental Issues in Competence Theory Development (Vol. 4, pp. 219–257). Emerald Group Publishing Limited. https://doi.org/10.1016/S1744-2117(08)04006-1
  24. Mandler, T., Bartsch, F., & Zeugner-Roth, K. P. (2023). Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects. Journal of Business Research, 164, 113941. https://doi.org/https://doi.org/10.1016/j.jbusres.2023.113941
  25. Mashur, R., Muhammad, H., Ansir, L., AHP, K. P. A. H. P., & Shandra, B. (2020). Antecedents and consequence of brand management: empirical study of Apple’s brand product. In Journal of Asia Business Studies: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/JABS-01-2019-0030
  26. Nagendra, S. M., Dey, D. K., Singh, P., & Sahadev, S. (2024). Measuring perceived social sustainability of brands – A scale development. Journal of Cleaner Production, 141104. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.141104
  27. Nguyen-Viet, B., Tran, C. T., & Ngo, H. T. K. (2024). Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust. Cleaner and Responsible Consumption, 12, 100170. https://doi.org/https://doi.org/10.1016/j.clrc.2024.100170
  28. Ņikitina, T., Lapiņa, I., Ozoliņš, M., Irbe, M. M., Priem, M., Smits, M., Nemilentsev, M., Kajol, K., Singh, R., Paul, J., Ho, K. L. P., Quang, H. T., Miles, M. P., Spaltini, M., Acerbi, F., Pinzone, M., Gusmeroli, S., Taisch, M., Ahmad, F., Widén, G., Huvila, I., Jafari-Sadeghi, V., … Mishra, S. (2022). Information communication technology and financial inclusion of innovative entrepreneurs. Technological Forecasting and Social Change, 8(4), 1003–1011. https://doi.org/https://doi.org/10.1016/j.techfore.2021.120650
  29. Opoku, R. A., Adomako, S., & Tran, M. D. (2023). Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction. Industrial Marketing Management, 108, 165–177. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.11.011
  30. Park, J., Hong, E., Ahn, J., & Hyun, H. (2023). Role of multidimensional customer brand engagement on customer behavior for online grocery shopping. Journal of Retailing and Consumer Services, 73, 103380. https://doi.org/https://doi.org/10.1016/j.jretconser.2023.103380
  31. Rahman, M. (2023). The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand. Journal of Business Research, 154, 113296. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.09.001
  32. Rahman, M., Shimul, A. S., & Cheah, I. (2023). Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition. Industrial Marketing Management, 115, 327–338. https://doi.org/https://doi.org/10.1016/j.indmarman.2023.10.010
  33. Rastogi, T., Agarwal, B., & Gopal, G. (2024). Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image. Journal of Cleaner Production, 440, 140808. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.140808
  34. Rego, L., Brady, M., Leone, R., Roberts, J., Srivastava, C., & Srivastava, R. (2022). Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention. International Journal of Research in Marketing, 39(2), 583–602. https://doi.org/https://doi.org/10.1016/j.ijresmar.2021.10.006
  35. Ren, Y., Choe, Y., & Song, H. (2023). Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand. International Journal of Hospitality Management, 108, 103351. https://doi.org/https://doi.org/10.1016/j.ijhm.2022.103351
  36. Reyes-Menendez, A., Palos-Sanchez, P., Saura, J. R., & Santos, C. R. (2022). Revisiting the impact of perceived social value on consumer behavior toward luxury brands. European Management Journal, 40(2), 224–233. https://doi.org/https://doi.org/10.1016/j.emj.2021.06.006
  37. Sahaf, T. M., & Fazili, D. A. I. (2024). Does customer-based destination brand equity help customers forgive firm service failure in a tourist ecosystem? An investigation through explanatory sequential mixed-method design. Journal of Destination Marketing & Management, 31, 100866. https://doi.org/https://doi.org/10.1016/j.jdmm.2024.100866
  38. Sarasvuo, S., Liljander, V., & Haahtela, K. (2023). Buyer perceptions of corporate brand extension attractiveness and fit in B2B services. Industrial Marketing Management, 115, 69–85. https://doi.org/https://doi.org/10.1016/j.indmarman.2023.09.006
  39. Sarokin, A. N., & Bocken, N. M. P. (2024). Pursuing profitability in slow fashion: Exploring brands’ profit contributors. Journal of Cleaner Production, 141237. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.141237
  40. Shankar, A., Kumar, A., Behl, A., Pereira, V., & Budhwar, P. (2024). You or an imposter? How to protect brand identity in a business-to-business context? Industrial Marketing Management, 116, 93–105. https://doi.org/https://doi.org/10.1016/j.indmarman.2023.12.001
  41. Wang, F., Wang, Y., Han, Y., & Cho, J. H. (2024). Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry. Heliyon, 10(3), e25484. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e25484