Article Sidebar

Download
Download Article

Main Article Content

Abstract

This study aimed to determine the effect of perceived usefulness and perceived ease of use of digital wallets on buying interest in the franchise in Bone Regency. The type of research used is quantitative research—data analysis techniques using multiple linear regression analysis accompanied by T-test and F-test. The calculation process uses SPSS 23. The test results are based on the F-test of perceived usefulness, and perceived ease of use of digital wallets influences buying interest because the significant value is smaller than 0.05. Then, based on the T-test of the perceived usefulness of digital wallets on buying interest, because the significant value is smaller than 0.05 (0.000 <0.05), the variable perceived ease of use of digital wallets does not affect purchase stake because the significant value is greater than 0.05 (0.638 > 0.05). So only perceived usefulness is very influential on buying interest in franchises in Bone Regency, South Sulawesi Province, Indonesia. Based on the results and discussion of the research that has been described, the researchers would like to suggest that Franchise companies reconsider the aspects of Perceived Usefulness and Perceived Ease of Use to increase consumer buying interest so that the company can survive during business competition.

Keywords

Perceived Usefulness Perceived Ease of Use Digital Wallet Interest to Buy Franchise Business

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Farida, I., & Ardiansyah, W. (2022). Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business. Golden Ratio of Marketing and Applied Psychology of Business, 2(2), 147–157. https://doi.org/10.52970/grmapb.v2i2.139
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abdullah, A., & Rahman, M. A. (2021). Hubungan antara Daya Tarik Iklan dan Desain Kemasan serta Pengaruhnya terhadap Minat Beli Ulang Wardah Cosmetic yang dimoderasi Brand Image. Study of Scientific and Behavioral Management (SSBM), 2(2).
  2. Arianto, N., & Difa, S. A. (2020). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT Nirwana Gemilang Property. Jurnal Disrupsi Bisnis, 3(2), 242-253. http://dx.doi.org/10.32493/drb.v3i2.6299
  3. Ashghar, S. A., & Nurlatifah, H. (2020). Analisis pengaruh perceived ease of use, perceived usefulness, dan perceived risk terhadap keinginan membeli kembali melalui e-trust dan s-satisfaction (Studi kasus pengguna Gopay pada transaksi UMKM). Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(1), 40-52.
  4. Bastari, A., Eliyana, A., Syabarrudin, A., Arief, Z., & Emur, A. P. (2020). Digitalization in banking sector: the role of intrinsic motivation. Heliyon, 6(12), e05801. https://doi.org/10.1016/j.heliyon.2020.e05801
  5. Bazi, S., Filieri, R., & Gorton, M. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112(March), 223–235. https://doi.org/10.1016/j.jbusres.2020.02.032
  6. Donaldson, L., & Davis, J. H. (1991). Stewardship theory or agency theory: CEO governance and shareholder returns. Australian Journal of Management, 16(1), 49–64. https://doi.org/10.1177%2F031289629101600103
  7. Fasha, A. F., Robi, M. R., & Windasari, S. (2022). Determinasi Keputusan Pembelian Melalui Minat Beli: Brand Ambassador Dan Brand Image (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 30-42. https://doi.org/10.38035/jmpis.v3i1.840
  8. Febrilia, I., Pratiwi, S. P., & Djatikusumo, I. (2020). Minat Penggunaan Cashless Payment System–Dompet Digital Pada Mahasiswa di FE Unj. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 11(1), 1-19. https://doi.org/10.21009/JRMSI.011.1.01
  9. Gim, J., Choi, K., & Jang, S. (Shawn). (2019). Do franchise firms manage their earnings more? Investigating the earnings management of restaurant firms. International Journal of Hospitality Management, 79, 70–77. https://doi.org/https://doi.org/10.1016/j.ijhm.2018.12.013
  10. Irvanto, O., & Sujana, S. (2020). Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger. Jurnal Ilmiah Manajemen Kesatuan, 8(2), 105-126. https://doi.org/10.37641/jimkes.v8i2.331
  11. Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran, 14(1), 35-43. https://doi.org/10.9744/pemasaran.14.1.35-43
  12. Kumala, D. C., Pranata, J. W., & Thio, S. (2020). Pengaruh Perceived Usefulness, Perceived Ease of Use, Trust, Dan Security Terhadap Minat Penggunaan Gopay Pada Generasi X di Surabaya. Jurnal Manajemen Perhotelan, 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29
  13. Kumala, I., & Mutia, I. (2020, January). Pemanfaatan Aplikasi Dompet Digital Terhadap Transaksi Retail Mahasiswa. In Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi), (Vol. 4, No. 1). https://doi.org/10.30998/semnasristek.v4i1.1118
  14. Maulana, Y. S., & Alisha, A. (2020). Inovasi Produk dan Pengaruhnya Terhadap Minat Beli Konsumen (Studi Kasus pada Restoran Ichi Bento Cabang Kota Banjar). Inovbiz: Jurnal Inovasi Bisnis, 8(1), 86-91. http://dx.doi.org/10.35314/inovbiz.v8i1.1313
  15. Muliadi, M. L., & Japarianto, E. (2021). Analisa Pengaruh Perceived Ease of Use Terhadap Behavior Intention melalui Perceived Usefulness sebagai Media Intervening Pada Digital Payment OVO. Jurnal Manajemen Pemasaran, 15(1), 20-27. https://doi.org/10.9744/pemasaran.15.1.20-27
  16. Nalien, E. M. (2020). Efektivitas Ritel Minang Mart Berbasis Kearifan Lokal Sebagai Alternatif Franchise di Kota Padang. Jurnal Ilmu Pemerintahan Widya Praja, 46(1), 301-316. https://doi.org/10.33701/jipwp.v46i1.895
  17. Naufaldi, I., & Tjokrosaputro, M. (2020). Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust terhadap Intention to Use. Jurnal Manajerial Dan Kewirausahaan, 2(3), 715-722. https://doi.org/10.24912/jmk.v2i3.9584
  18. Prayogo, C., Ellitan, L., & Muljani, N. (2021). Pengaruh Perceived Usefulness, Perceived Risk dan Perceived Ease of Use terhadap Interest Online Purchase yang Dimediasi Consumer Attitude pada Aplikasi Dealjava di Surabaya. Jurnal Ilmiah Mahasiswa Manajemen, 10(1).
  19. Putri, N. I. (2021). Analisis Pengaruh Persepsi Kemudahan, Manfaat, Kenyamanan Terhadap Keputusan Pembelian Online Studi Kasus Layanan Gopay. Journal of Entrepreneurship, Management and Industry (JEMI), 4(1), 25-33. http://dx.doi.org/10.36782/jemi.v4i1.2162
  20. Rembulan, N. D. R., & Firmansyah, E. A. (2020). Perilaku Konsumen Muslim Generasi-Z Dalam Pengadopsian Dompet Digital. Valid: Jurnal Ilmiah, 17(2), 111-128.
  21. Sinaga, O. S., Marpaung, F. K., Dewi, R. S., & Sudirman, A. (2021). Kontribusi perceived usefulness, perceived ease of use dan perceived security terhadap behavioral intention to use aplikasi JAKET. Insight Management Journal, 1(3), 86-94.
  22. Sumardi, Davin Hundson & Fransisca Andreani. Pengaruh Perceived Usefulness dan Perceived Ease Of Use terhadap Usage Behavior melalui Intention to Use pada Konsumen Online Shop Sayurbox di Surabaya. Jurnal: AGORA. Vol. 9. No. 1. 2021.
  23. Susanti, Elisa. Pelatihan Digital Marketing dalam Upaya Pengembangan Usaha Berbasis Teknologi pada UMKM di Desa Sayang Kecamatan Jatinanggor. Jurnal: Pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat. Vol. 1. No. 2. 2020. http://dx.doi.org/10.24198/sawala.v1i2.26588
  24. Tandiono, Cynthia Maidy & Wilma Laura Sahetapy. Analisis Brand Personality dari Franchise Kopi Janji Jiwa di Surabaya. Jurnal: AGORA. Vol. 8. No. 1. 2020.
  25. Umar, Bakti dkk. Pengaruh Kualitas Pelayanan, Produk dan Harga terhadap Minat Beli pada Toko Online Lazada di Bandar Lampung. Jurnal: Ekonomi. Vol. 22. No.1. 2020. https://doi.org/10.37721/je.v22i1
  26. Widiyanti, Wiwik. Pengaruh Kemanfaatan, Kemudahan Penggunaan dan Promosi terhadap Keputusan Penggunaan E-Wallet OVO di Depok. Jurnal: Moneter Akuntansi dan Keuangan. Vol. 7. No. 1. 2020. http://dx.doi.org/10.31294/moneter.v7i1.7567
  27. Yang, J., Kim, Y., & Kim, P. B. (2021). Pushing forward high-performance work systems in the hotel industry: A procedural-justice climate to promote higher unit-level outcomes. Tourism Management, 87, 104385. https://doi.org/https://doi.org/10.1016/j.tourman.2021.104385
  28. Zano, Bobby Roy & Thomas Santoso. Analisis Pengaruh Kualitas Produk, Harga dan Iklan terhadap Keputusan Pembelian Sepeda Motor Yamaha pada PT Surya Timur Sakti Jatim Surabaya. Jurnal: AGORA. Vol. 7. No. 1. 2019.
  29. Zhuang, X., Lin, L., Zhang, R., Li, J. (Justin), & He, B. (2021). E-service quality perceptions of millennials and non-millennials on O2O delivery applications. British Food Journal, 123(12), 4116–4134. https://doi.org/10.1108/BFJ-01-2021-0049