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Abstract
Retail trade is a very strategic trade in Indonesia because it is able to absorb labor after the agricultural sector. There are two types of retail trade, namely traditional retail which is directly represented by small traders or grocery traders in traditional markets and in housing and modern retail which is represented by supermarkets and minimarkets such as Alfamart and Indomaret. This proves that there is quite high economic growth and creates investment, but on the other hand, this can cause lethargy for traditional kiosk traders, even killing their businesses. Yuki Mart is one of the modern shops (minimarkets) in Gunungsitoli City. This research aims to find out how much influence consumer behavior has on purchasing decisions at Yuki Mart, Gunungsitoli City. This research uses quantitative methods. Respondents were 57 consumers who shopped at Yuki Mart, Gunungsitoli City in July, where researchers collected data using a questionnaire, then carried out data validity tests, data reliability tests, classical assumption tests (normality tests), coefficient of determination, and hypothesis tests (t tests). The results of the research show that the influence of consumer behavior on purchasing decisions at Yuki Mart, Gunungsitoli City, is 16.3% and the other 83.7% is influenced by other variables not included in this research.
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References
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- Behavior, A. F., Against, K., Purchase, K., Siregar, A. M., Islam, U., & Sumatra, N. (2022). Mimbar Kampius: Journal of Islamic education and religion. 21, 96-103. https://doi.org/10.17467/mk.v21i2.884
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- Moneter, J. (2018). Analysis of consumer behavior towards purchasing decisions for Xiaomi Redmi 3S mobile phones. V(1), 35-43.
- Nisa, K. (2020). Analysis of consumer behavior in choosing a shopping place (Case study of minimarkets and grocery stores in Kali Rungkut Village, Rungkut District, Surabaya City). Journal of Research Innovation, 1(7), 1281-1288.
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- Sales, M., Ud, D. I., & Ruko, T. (2024). Analysis of marketing strategies in increasing sales at UD. Tani Ruko BNKP Gunungsitoli [Proposal thesis].
- Saputra, A., Batam, U. P., & Batam, K. (2023). The effect of product quality, purchase interest, and consumer behavior on purchasing decisions at Victoria Tiban minimarket. 6, 66-78.
- Saputri, M. E. (2016). The influence of consumer behavior on online purchases. Journal of Sociotechnology.
- Sugiyono. (2019). Quantitative, qualitative, and R&D research methods. Bandung: Alfabeta.
- Taufiqurrahman, F., Retnowati, N., & Negoro, B. K. (2017). Factors affecting unplanned purchasing decisions at Greensmart minimarket in Kota Baru Driyorejo-Gresik. Journal of Management, 3(3).
- Ulfa, M. (2019). Business research methodology. Yogyakarta: Andi.S Publisher.
- Waruwu. (2023). Educational research approaches: Qualitative research methods, quantitative research methods and mixed methods. J. Educ. Tambusai, 7(1), 2896-2910.
- Yam, J. H., & Taufik, R. (2021). Quantitative research hypothesis. Perspective: Journal of Administrative Science, 3(2), 96-102.
- Zebua, A. B., Mendrofa, Y., Zebua, E., & Mendrofa, M. S. D. (2024). Analysis of the effect of marketing mix on consumer loyalty at Mini Market Yuki Mart Gunungsitoli City. Muqoddimah Scientific Journal: Journal of Social Science, Politics, and Humanities, 8(2), 728-735.
References
Arfah, Y. (2022). Product purchase decision. PT Inovasi Pratama International.
Behavior, A. F., Against, K., Purchase, K., Siregar, A. M., Islam, U., & Sumatra, N. (2022). Mimbar Kampius: Journal of Islamic education and religion. 21, 96-103. https://doi.org/10.17467/mk.v21i2.884
Dewi, M. C. (2022). Minimarket arrangement based on related legislation. MoZaiK Journal, 14(1), 26-42.
Di, P., & Sari, T. (2020). Consumer behavior towards purchasing decisions. 1, 232-243.
Indriastuty, N., & Deomedes, S. D. (2018). Consumer shopping behavior at Gunung Mas Abadi minimarket Balikpapan. 2(2), 154-161.
Kore, P., Bunga, M., Kurniawati, M., & Fanggidae, A. H. J. (2022). The effect of service quality and price on consumer purchasing decisions (Study at Hokky Mart Lasiana). Journal of Economics and Social Sciences, 1(8), 1-21.
Moneter, J. (2018). Analysis of consumer behavior towards purchasing decisions for Xiaomi Redmi 3S mobile phones. V(1), 35-43.
Nisa, K. (2020). Analysis of consumer behavior in choosing a shopping place (Case study of minimarkets and grocery stores in Kali Rungkut Village, Rungkut District, Surabaya City). Journal of Research Innovation, 1(7), 1281-1288.
Pasmawati, Y., & Andrian, P. (2023). Factors affecting product purchasing decisions. 20(April), 116-125.
Pratama, A. R. (2022). Analysis of consumer behavior towards purchasing decisions for processed tempeh chips Rini Snack in Duri City. Journal of Management, Faculty of Economics and Business. http://repository.uir.ac.id/id/eprint/14627
Rahma, F., Muhafidin, D., & Sukarno, D. (2021). Minimarket structuring controls in Bandung City. 12(2), 64-68.
Sales, M., Ud, D. I., & Ruko, T. (2024). Analysis of marketing strategies in increasing sales at UD. Tani Ruko BNKP Gunungsitoli [Proposal thesis].
Saputra, A., Batam, U. P., & Batam, K. (2023). The effect of product quality, purchase interest, and consumer behavior on purchasing decisions at Victoria Tiban minimarket. 6, 66-78.
Saputri, M. E. (2016). The influence of consumer behavior on online purchases. Journal of Sociotechnology.
Sugiyono. (2019). Quantitative, qualitative, and R&D research methods. Bandung: Alfabeta.
Taufiqurrahman, F., Retnowati, N., & Negoro, B. K. (2017). Factors affecting unplanned purchasing decisions at Greensmart minimarket in Kota Baru Driyorejo-Gresik. Journal of Management, 3(3).
Ulfa, M. (2019). Business research methodology. Yogyakarta: Andi.S Publisher.
Waruwu. (2023). Educational research approaches: Qualitative research methods, quantitative research methods and mixed methods. J. Educ. Tambusai, 7(1), 2896-2910.
Yam, J. H., & Taufik, R. (2021). Quantitative research hypothesis. Perspective: Journal of Administrative Science, 3(2), 96-102.
Zebua, A. B., Mendrofa, Y., Zebua, E., & Mendrofa, M. S. D. (2024). Analysis of the effect of marketing mix on consumer loyalty at Mini Market Yuki Mart Gunungsitoli City. Muqoddimah Scientific Journal: Journal of Social Science, Politics, and Humanities, 8(2), 728-735.