Article Sidebar

Download
Download Article

Main Article Content

Abstract

The development of the halal industry in Indonesia has encouraged the increasing public interest in the use of halal cosmetic products. This study aims to analyze the influence of halal labelization, product quality, and price perception on purchasing decisions of halal cosmetics in Pacitan. This study used a quantitative approach with a descriptive research type. The sampling technique used purposive sampling with a total of one hundred respondents who were users of halal cosmetics in Pacitan. Data collection was conducted through questionnaires using a Likert scale. Data analysis was carried out using SPSS through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that halal labelization had a positive and significant effect on purchasing decisions of halal cosmetics. Product quality also had a positive and significant effect on purchasing decisions and became the most dominant variable influencing consumer purchasing decisions. In addition, price perception had a positive and significant effect on purchasing decisions of halal cosmetics. Simultaneously, halal labelization, product quality, and price perception significantly influenced purchasing decisions of halal cosmetics in Pacitan. The results of this study indicate that consumers not only consider the halal aspect of products, but also product quality and price suitability in determining purchasing decisions of halal cosmetics.

Keywords

Halal Labelization Product Quality Price Perception Purchasing Decisions

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Hariyanto, P., & Agustiani, H. (2026). The Influence of Halal Labeling, Product Quality, and Price Perception on Purchasing Decisions of Halal Cosmetics in Pacitan Regency. Golden Ratio of Data in Summary, 6(3), 770–780. https://doi.org/10.52970/grdis.v6i3.2296
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Adawiyah, N., Hapshoh, A., & Wusko, A. U. (2025). Pengaruh Augmented Reality Marketing , Online Customer Review , Persepsi Harga terhadap Purchase Decision dan Repurchase Intention ( Studi pada Konsumen Maybelline Official Store di Shopee ). Akademik: Jurnal Mahasiswa Ekonomi Dan Bisnis, 5(1), 10–18.
  2. Adiyatma, F. R., Susanti, R., Ekonomi, F., Riyadi, U. S., & Surakarta, K. (2026). Pengaruh Lokasi , Persepsi Harga dan Daya Tarik Wisata Terhadap Keputusan Berkunjung di Pura Mangkunegaran Surakarta. PENG: Jurnal Ekonomi Dan Manajemen, 3(1), 1239–1252.
  3. Alfiyan, A., Utami, R. F., Rahayu, T. S. M., & Fauziridwan, M. (2025). Pengaruh Labelisasi Halal, Kualitas Produk, Promosi terhadap Keputusan Pembelian. Edunomika, 09(03).
  4. Anggraini, F., Ahmadi, M. A., & Surakarta, U. M. (2025). Pengaruh Influencer Marketing terhadap Keputusan Pembelian Produk Kecantikan di Kalangan Generasi Z : Literature Review. Journal of Management and Creative Business, 3(1).
  5. Anti, R., Siahaan, R., Cahyadi, L., & Napitu, R. (2025). Pengaruh Labelisasi Halal, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Tteokbokki (Studi Kasus Pada Konsumen Kims Tapokki). Management and Business Progress, 4(1), 34–44.
  6. Cahyani, Y. B., Pristian, A., Putri, S., & Damayanti, F. (2025). Pengaruh Pengetahuan Produk terhadap Keputusan Pembelian Produk Kosmetik. Journal Economic Excellence Ibnu Sina, 3(2), 126–141.
  7. Fadillah, M. F., Silaningsih, E., & Yulianingsih. (2025). Analisis Kepuasan Konsumen Melalui Kualitas Pelayanan dan Kualitas Produk di Kopi Salaca. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), 14(3), 1222–1235.
  8. Firmadona, A., Kusumah, A., & Nofirda, F. A. (2025). Pengaruh kualitas produk, brand image , dan brand trust terhadap keputusan pembelian kosmetik marcks di pekanbaru. Jurnal Ilmiah Mahasiswa Merdeka EMBA, 4(1), 1576–1588.
  9. Hamidah, E. S., & Santoso, R. (2025). Pengaruh Persepsi Harga, Kualitas Produk dan Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Lipcream Implora di Kalangan Generasi Z. GEMAH RIPAH: Jurnal Bisnis, 05(04), 143–154.
  10. Hasna, A. (2025). Potensi Industri Halal Indonesia Dalam Peta Ekonomi Syariah Global. Jurnal Ekonomi Islam, 2(1), 1–20.
  11. Huwaida, A. N., Adinugraha, H. H., & Ismanto, K. (2025). Peran Kreativitas dalam Pengembangan Produk Kosmetik Halal : Studi pada Produk Wardah. Jurnal Sahmiyya, 4(1), 123–132.
  12. Khoiri, U., Anwar, A. N., & Rahayu, H. C. (2025). Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Produk Bahan Pangan Masyarakat Muslim Pasir Pengaraian. Jurnal Daya Saing, XI(1).
  13. Kotler, P., & Armstrong, G. (2023). Principles of Marketing (19th ed.). Pearson Education, Inc.
  14. Kotler, P., & Keller, K. L. (2022). Marketing Management (15th ed.). Pearson Education.
  15. Kusuma, I. G. N. A. G. E. T., Usadi, M. P. P., & Prayoga, K. S. (2025). Pengaruh Kualitas Produk, Persepsi Hrga dan e-WOM terhadap Keputusan Pembelian pada PT Diana Ayu Garment. Jurnal Emas, 6(4), 860–875.
  16. Larosa, S., & Paludi, S. (2025). Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Keputusan Pembelian di Flash Coffee Indonesia. Manajemen: Jurnal Ekonomi USI, 7(1), 105–115.
  17. Nabila, A. P., Askandar, N. S., & Nandhiroh, U. (2025). Warta Ekonomi Pengaruh Labelisasi Halal , Citra Merek dan Harga Terhadap Keputusan Pembelian pada Produk Kosmetik PIXY di Kota Malang 262 | W a r t a E k o n o m i , V o l 8 , N o 1 , T a h u n 2 0 2 5 Warta Ekonomi 263 | W a r t a E k o n o m i , V o l 8. Warta Ekonomi, 8(1), 262–271.
  18. PT. Adev Natural Indonesia. (2025). Perkembangan Bisnis Kosmetik Halal. Adev.Co.Id. https://adev.co.id/blog/bisnis-kosmetik-halal/
  19. Putri, A. A., Herlina, L., & Kusumawardani, A. (2025). Pengaruh Kualitas Produk, Brand Image dan Brand Ambassador terhadap Keputusan Pembelian Kosmetik Madame Gie pada Mahasiswa di Kota Bandung. Journal of Information System, Applied, Management, Accounting and Research, 9(2), 474–487. https://doi.org/10.52362/jisamar.v9i2.1772
  20. Rohman, N. (2026). Pengaruh Labelisasi Halal, Kualitas Produk dan Minat Beli terhadap Keputusan Pembelian (Literature Review Manajemen Pemasaran). Jade: Journal of Global Dakwah and Community, 1(2).
  21. Sholikhah, M. N., Diyah, I. A., & Supawi. (2025). Keputusan Pembelian Produk Emina Ditinjau dari Media Sosial, Persepsi Harga, dan Kualitas Produk (Studi pada Sinar Kosmetik di Surakarta). Social, Humanities, and Educational Studies SHEs:, 8(2), 34–40.
  22. Tjiptono, F., & Diana, A. (2022). Manajemen dan Strategi Kepuasan Pelanggan (1st ed.). ANDI.
  23. Utami, A. A. (2025). Pengaruh Kualitas Produk, Pelayanan, Dan Tempat Terhadap Kepuasan Pelanggan. Jurnal Manajemen Dan Pemasaran Digital, 3(2), 108–115.
  24. Wahyu, M. Z. El, Hambali, Y., & Fahlevi, A. Y. (2025). Pengaruh Labelisasi Halal, E-Marketplace, Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Produk. Jurnal Alfatih, 7(1), 41–52.
  25. Wicahyono, A., Kuryanto, A. D., Salam, A., & Hasanah, K. (2026). Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Tahu Bulat Amanah Di Gondanglegi Agus. Journal of Economic Research, 2(1), 28–38.
  26. Wijaya, M. W., Soi, M. N., Tabosi, A., Hidayat, J. A., Fatahulailli, N., & Yulfajar, A. (2026). Pengaruh Kualitas Produk terhadap Keputusan Pembelian Dimsum Mentai Jurjy di Surabaya Selatan. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(4), 10196–10202.

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.