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Abstract
This study aims to determine the effect between digital literacy and digital marketing on entrepreneurial interest. The population in this study were STIE Tuah Negeri Dumai students. This study used purposive sampling technique for sampling. The sample obtained was 95 respondents. To be able to be a sample, it must meet the predetermined criteria. Data collection in this study was conducted through a survey using a questionnaire.Data analysis conducted in this study is with statistical program for social science-SPSS. The results of this research indicate that the digital literacy variable has a significant effect on entrepreneurial interest as evidenced by the t-calculated value of 6.593 with a significance level of 0.000 < 0.5. and digital marketing variables have a significant effect on entrepreneurial interest as evidenced by the t-calculated value of 3.983 with a significance level of 0.000 < 0.5.
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References
- Apriyani, N. R., ZA, S. Z., Ramadhani, S. E. N., Vauza, V. T. S., Nabila, S., & Andre, A. (2022). Learning Motivation to Foster Entrepreneurial Interest by Utilizing Digital Marketing as a Business Opportunity for Students of SMK Negeri 4 Samarinda. Journal of Pustaka Mitra (Access Center for Studies Serving the Community), 2(3), 160-164. https://doi.org/10.55382/jurnalpustakamitra.v2i3.206
- Dewi, D. A. K., & Susanti, S. (2021). The Effect of Digital Literacy, Locus of Control, and Entrepreneurship Learning Outcomes on Student Entrepreneurial Behavior. Journal of Education, Humanities and Social Sciences (JEHSS), 4(1), 422-432. https://doi.org/10.34007/jehss.v4i1.672
- Hamka, M., Muktiadi, R., & -, T. (2023). Implementation of Digital Marketing at Muhammadiyah Griya Al Falah Orphanage in Purbalingga, Central Java. Journal of Engineering and Science Service (JPTS), 3(01), 6-15. https://doi.org/10.30595/jpts.v3i01.16405
- Istiqomah. (2021). The Effect of Digital Marketing Knowledge on Entrepreneurial Interest of Students of the Akk Yogyakarta Social Welfare Academy. Socia Akademika Journal, 7 (1), 10-16. https://aks-akk.e-journal.id/jsa/article/download/110/63/
- Khoiriyah, R., Sudarno, S., & Setyowibowo, F. (2022). The Effect of Digital Literacy, Self-Efficacy and Environment on E-Business Entrepreneurial Intention of Economics Education Students at Sebelas Maret University. Journal of Economic Education (JUPE), 10(3), 181-193. https://doi.org/10.26740/jupe.v10n3.p181-193
- Najamuddin. (2022). Social Media as Digital Marketing During the Covid 19 Pandemic in Malino Tourism, Gowa Regency. Journal of Socialization, 9, 155-161.
- Nurpratama, M., & Anwar, S. (2020). Implementation of Digital Marketing for Micro, Small and Medium Enterprises (MSMEs) in Karangmalang Village, Indramayu District, Indramayu Regency. Journal of Investment, 6(2), 87-102.
- Setyaningsih, D. I., & Sukardi, H. A. (2020). Analysis of the Role of Digital Marketing on Entrepreneurial Interest (Survey of Culinary Places in Cimahi City, Cimahi Village, Cimahi Tengah District). JEMPER (Journal of Banking Management Economics), 2(1), 44. https://doi.org/10.32897/jemper.v2i1.267
- Sono, M. G., Erwin, E., & Muhtadi, M. A. (2023). Digital Marketing Strategies in Encouraging Entrepreneurial Success in the Digital Age. West Science Journal of Economics and Entrepreneurship, 1(04), 312-324. https://doi.org/10.58812/jekws.v1i04.712
- Tahir, T., Hasan, M., & Said, I. (2021). The Effect of Economic Literacy and Digital Literacy on Student Entrepreneurial Interest. Indonesian Journal of Economics, Entrepreneurship and Innovation, 2(1), 2721-8287. https://doi.org/10.31960/ijoeei.v2i1.1038
- Widayanto, M. T., Nafis, R. W., Trifanto, A. A., & Kamilah, K. (2023). The Role of Entrepreneurial Literacy, Digital Literacy and Family Experience in Supporting Entrepreneurial Interest among Students. Ecobuss Scientific Journal, 11(1), 17-27. https://doi.org/10.51747/ecobuss.v11i1.1338
- Yoseph, Nugroho, A., Nugroho, Y. A., Anggoro, K. Y., & Gunaningrat, R. (2024). The Effect of Entrepreneurship Education, Financial Management and Digital Marketing on Interest in Online Entrepreneurship (Case Study on Students in Surakarta City). Journal of Rimba: Science Research ..., 2(2), 284-299. https://doi.org/10.61132/rimba.v2i2.742
- Zaskia Ulfah, R., Alrasyid, H., & Hidayati, I. (2022). The Effect of Economic Literacy, Digital Literacy and Entrepreneurship Education on Student Entrepreneurship Interest in the AWMM Program at Universitas Brawijaya. Islamic Economic and Finance Journal, 3(2), 626-638.
References
Apriyani, N. R., ZA, S. Z., Ramadhani, S. E. N., Vauza, V. T. S., Nabila, S., & Andre, A. (2022). Learning Motivation to Foster Entrepreneurial Interest by Utilizing Digital Marketing as a Business Opportunity for Students of SMK Negeri 4 Samarinda. Journal of Pustaka Mitra (Access Center for Studies Serving the Community), 2(3), 160-164. https://doi.org/10.55382/jurnalpustakamitra.v2i3.206
Dewi, D. A. K., & Susanti, S. (2021). The Effect of Digital Literacy, Locus of Control, and Entrepreneurship Learning Outcomes on Student Entrepreneurial Behavior. Journal of Education, Humanities and Social Sciences (JEHSS), 4(1), 422-432. https://doi.org/10.34007/jehss.v4i1.672
Hamka, M., Muktiadi, R., & -, T. (2023). Implementation of Digital Marketing at Muhammadiyah Griya Al Falah Orphanage in Purbalingga, Central Java. Journal of Engineering and Science Service (JPTS), 3(01), 6-15. https://doi.org/10.30595/jpts.v3i01.16405
Istiqomah. (2021). The Effect of Digital Marketing Knowledge on Entrepreneurial Interest of Students of the Akk Yogyakarta Social Welfare Academy. Socia Akademika Journal, 7 (1), 10-16. https://aks-akk.e-journal.id/jsa/article/download/110/63/
Khoiriyah, R., Sudarno, S., & Setyowibowo, F. (2022). The Effect of Digital Literacy, Self-Efficacy and Environment on E-Business Entrepreneurial Intention of Economics Education Students at Sebelas Maret University. Journal of Economic Education (JUPE), 10(3), 181-193. https://doi.org/10.26740/jupe.v10n3.p181-193
Najamuddin. (2022). Social Media as Digital Marketing During the Covid 19 Pandemic in Malino Tourism, Gowa Regency. Journal of Socialization, 9, 155-161.
Nurpratama, M., & Anwar, S. (2020). Implementation of Digital Marketing for Micro, Small and Medium Enterprises (MSMEs) in Karangmalang Village, Indramayu District, Indramayu Regency. Journal of Investment, 6(2), 87-102.
Setyaningsih, D. I., & Sukardi, H. A. (2020). Analysis of the Role of Digital Marketing on Entrepreneurial Interest (Survey of Culinary Places in Cimahi City, Cimahi Village, Cimahi Tengah District). JEMPER (Journal of Banking Management Economics), 2(1), 44. https://doi.org/10.32897/jemper.v2i1.267
Sono, M. G., Erwin, E., & Muhtadi, M. A. (2023). Digital Marketing Strategies in Encouraging Entrepreneurial Success in the Digital Age. West Science Journal of Economics and Entrepreneurship, 1(04), 312-324. https://doi.org/10.58812/jekws.v1i04.712
Tahir, T., Hasan, M., & Said, I. (2021). The Effect of Economic Literacy and Digital Literacy on Student Entrepreneurial Interest. Indonesian Journal of Economics, Entrepreneurship and Innovation, 2(1), 2721-8287. https://doi.org/10.31960/ijoeei.v2i1.1038
Widayanto, M. T., Nafis, R. W., Trifanto, A. A., & Kamilah, K. (2023). The Role of Entrepreneurial Literacy, Digital Literacy and Family Experience in Supporting Entrepreneurial Interest among Students. Ecobuss Scientific Journal, 11(1), 17-27. https://doi.org/10.51747/ecobuss.v11i1.1338
Yoseph, Nugroho, A., Nugroho, Y. A., Anggoro, K. Y., & Gunaningrat, R. (2024). The Effect of Entrepreneurship Education, Financial Management and Digital Marketing on Interest in Online Entrepreneurship (Case Study on Students in Surakarta City). Journal of Rimba: Science Research ..., 2(2), 284-299. https://doi.org/10.61132/rimba.v2i2.742
Zaskia Ulfah, R., Alrasyid, H., & Hidayati, I. (2022). The Effect of Economic Literacy, Digital Literacy and Entrepreneurship Education on Student Entrepreneurship Interest in the AWMM Program at Universitas Brawijaya. Islamic Economic and Finance Journal, 3(2), 626-638.