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Abstract
Micro, Small, and Medium Enterprises (MSMEs) play an essential role in strengthening local economies and creating employment opportunities. However, many MSMEs still face limitations in digital literacy, market access, and business management efficiency. This community service activity aimed to enhance MSME capacity through an entrepreneurship seminar focusing on digitalization. The seminar was conducted in Sabila Village, Mallawa District, Maros Regency, involving 40 MSME actors from various business sectors. The activity employed a participatory andragogical approach consisting of interactive presentations, group discussions, and practical demonstrations. The results indicate that participants experienced increased understanding of digital marketing strategies, improved awareness of online marketplace utilization, and enhanced motivation to adopt technology for business efficiency. The seminar also facilitated collaboration among MSME actors and generated practical strategies for market expansion. The findings confirm that digital entrepreneurship seminars serve as effective tools for MSME empowerment and contribute to sustainable local economic development.
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References
- Asian Development Bank. (2021). Asia SME Monitor 2021: Promoting MSME digital transformation. Manila: Asian Development Bank.
- International Labour Organization. (2021). MSME productivity and skills development: Policies and strategies. Geneva: ILO.
- Ministry of Cooperatives and SMEs Republic of Indonesia. (2022). MSME digital transformation and empowerment program report. Jakarta: Ministry of Cooperatives and SMEs Republic of Indonesia.
- Organisation for Economic Co-operation and Development. (2023). SMEs in the digital transition: Policies for growth. Paris: OECD Publishing.
- Ratten, V. (2020). Entrepreneurship and digital innovation: New perspectives on SME development. Journal of Entrepreneurship Education, 23(4), 1–12.
- United Nations Conference on Trade and Development. (2023). Promoting entrepreneurship for sustainable development. Geneva: UNCTAD.
- World Bank. (2020). Digital economy for development report. Washington, DC: World Bank.
- World Economic Forum. (2022). The future of small business in the digital economy. Geneva: WEF.
References
Asian Development Bank. (2021). Asia SME Monitor 2021: Promoting MSME digital transformation. Manila: Asian Development Bank.
International Labour Organization. (2021). MSME productivity and skills development: Policies and strategies. Geneva: ILO.
Ministry of Cooperatives and SMEs Republic of Indonesia. (2022). MSME digital transformation and empowerment program report. Jakarta: Ministry of Cooperatives and SMEs Republic of Indonesia.
Organisation for Economic Co-operation and Development. (2023). SMEs in the digital transition: Policies for growth. Paris: OECD Publishing.
Ratten, V. (2020). Entrepreneurship and digital innovation: New perspectives on SME development. Journal of Entrepreneurship Education, 23(4), 1–12.
United Nations Conference on Trade and Development. (2023). Promoting entrepreneurship for sustainable development. Geneva: UNCTAD.
World Bank. (2020). Digital economy for development report. Washington, DC: World Bank.
World Economic Forum. (2022). The future of small business in the digital economy. Geneva: WEF.