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Abstract
This training aims to provide the congregation of the Cathedral Church of the Archdiocese of Medan with a practical understanding of utilizing social media as a digital marketing tool. With the widespread use of Instagram, Facebook, and WhatsApp Business among the public, this training focuses on branding strategies, content creation, and effective digital promotion techniques for MSMEs. This activity is a collaboration between the Cathedral Church and the Information Technology & Management Study Program of IBBI University and was held on July 20, 2025, in the Van De Hurk Hall. The results of the activity showed an increase in participants' understanding of digital marketing and motivation to market products more professionally through social media platforms.
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References
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- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
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References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Laudon, K. C., & Traver, C. G. (2021). E-Commerce 2021: Business, Technology and Society (16th ed.). Pearson.
Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Sudjana, D. (2009). Metode dan Teknik Pelatihan Partisipatif. Bandung: Falah Production.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
Kementerian Koperasi dan UKM Republik Indonesia. (2024). Data UMKM Nasional Tahun 2023–2024. Diakses dari https://www.depkop.go.id/
Instagram Business. (2024). Get Started with Instagram for Business. Diakses dari https://business.instagram.com/
Shopee Indonesia. (2024). Pusat Edukasi Penjual. Diakses dari https://seller.shopee.co.id/edu
Kemendikbudristek. (2023). Panduan Kegiatan Pengabdian kepada Masyarakat Perguruan Tinggi. Direktorat Riset, Teknologi, dan Pengabdian kepada Masyarakat (DRTPM), Jakarta.