DOI: https://doi.org/10.52970/grmilf.v2i1

Published: 2022-04-17

Accounting, Management, Business, Economic

Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision

Ovi Hamidah Sari

01 - 07

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Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions

Dedi Juniansyah, Aditya Halim Perdana Kusuma Putra, Haerdiansyah Syahnur, Sabri Hasan, Syamsu Nujum

08 - 35

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Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention

Andi Fadel Pradana Pradana, Sabri Hasan, Aditya Halim Perdana Kusuma Putra, Rastina Kalla

36 - 51

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Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions

Faradiva Dwi Azizah, Andi Nirwana Nur

52 - 64

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Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management

Daduk Merdika Mansur

65 - 84

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