Main Article Content
Abstract
This study aims to analyze the effect of financial literacy and financial digitalization on the profitability of MSMEs registered with the Palu City Business Incubator (INBIS) in the 2023-2024 period. Given the crucial role of MSMEs in the local economy and the challenges related to financial literacy and digitalization adoption, this study seeks to provide empirical evidence. A quantitative approach with descriptive and causal methods was used, involving 30 MSMEs through a census to obtain comprehensive data. Data analysis was carried out using multiple linear regression. The results showed that financial literacy significantly affected MSME profitability, making a greater contribution than financial digitalization. Financial digitalization also had a positive impact, although its contribution was relatively smaller. Simultaneously, financial literacy and financial digitalization significantly affected MSME profitability. These findings emphasize the importance of a combination of good financial literacy and adoption of digital technology. The implication is that the government and INBIS need to design a sustainable integrated training program to improve MSME digital financial literacy. MSMEs are advised to actively utilize digital financial platforms and improve their understanding of financial management. Financial institutions are expected to develop products according to MSME needs and provide more effective financial education. This research provides insights for stakeholders in supporting the growth of MSMEs through increasing literacy and digital transformation, which ultimately contributes to regional economic stability.
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References
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- Arini, VN, Kurniansi, K., Parwati, NMS, & Fera, F. (2023). Analysis and Marketing Mix of MSME Development Prospects in Karawana Village, Dolo District, Sigi Regency . 1 , 182–193.
- Bachri, S., Putra, SM, Farid, ES, Darman, D., & Mayapada, AG (2023). The Digital Marketing To Influence Customer Satisfaction Mediated By Purchase Decision. Jurnal Aplikasi Manajemen , 21 (3). https://doi.org/10.21776/ub.jam.2023.021.03.03
- Bhatt, A., Joshipura, M., & Joshipura, N. (2022). Decoding the trinity of Fintech, digitalization and financial services: An integrated bibliometric analysis and thematic literature review approach. Cogent Economics & Finance , 10 (1), 2114160. https://doi.org/10.1080/23322039.2022.2114160
- Chen, H., & Volpe, R. P. (1998). An Analysis of Personal Financial Literacy Among College Students. Financial Services Review , 7 (2), 107–128. https://doi.org/10.1016/S1057-0810(99)80006-7
- Darman. (2019). Financial Technology (FinTech): Characteristics and Quality of Loans in Peer to Peer Lending in Indonesia. Journal of Technology Management , 18 (2), 130–137. https://doi.org/10.12695/jmt.2019.18.2.4
- Demu, Y. (2023). The Influence Of Product Quality, Financial Literacy, Digital Literacy, Financial Management, And Digital Marketing On The Profitability of MSME Businesses. Interdisciplinary Journal and Humanity (Injurity) , 2 (7), 576–591. https://doi.org/10.58631/injurity.v2i7.91
- Dewanto, AK (2017). The Effect Of Leverage Ratio And Profitability On The Value Of Food And Beverage Industry Companies Listed On The Indonesia Stock Exchange. On Line , 3 (1).
- Djoewita, D., Handayati, P., & Maharani, SN (2024). The Role of Financial Technology and Financial Literacy to Improve Financial Performance of MSMEs in the Malang Region. Accounting 45 , 5 (1), 11–29. https://doi.org/10.30640/akuntansi45.v5i1.2393
- Endarto, EAP, & Tirtana, AA (2020a). The Influence of Financial Literacy on the Profitability of Micro, Small and Medium Enterprises in Tangerang City. Ultimaccounting : Journal of Accounting Science , 12 (2), 270–293. https://doi.org/10.31937/akuntansi.v12i2.1877
- Endarto, EAP, & Tirtana, AA (2020b). The Influence of Financial Literacy on the Profitability of Micro, Small and Medium Enterprises in Tangerang City. Ultimaccounting : Journal of Accounting Science , 12 (2), 270–293. https://doi.org/10.31937/akuntansi.v12i2.1877
- Ferdinandus, SJ, Bugis, MSG, & Pattiruhu, JR (2022). Analysis of the Influence of Financial Technology on the Profitability of State-Owned Banking Companies in Indonesia . 11 , 1039–1045.
- Frimpong, S. E., Agyapong, G., & Agyapong, D. (2022). Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana. Cogent Economics & Finance , 10 (1), 2121356. https://doi.org/10.1080/23322039.2022.2121356
- Harahap, LM, Sari, MM, Simanjuntak, H., Sitompul, PS, & Saragih, A. (2024). The Influence of Budgeting on the Profitability of MSMEs (Case Study of the Ndower Solo Pentol Stall at the MMTC Market, Medan) . 1 .
- Hartina, H., Goso, G., & Palatte, MH (2023). Analysis of the Impact of Financial Literacy and Financial Management on MSME Financial Performance . 6 .
- Ibrahim, AI, Setiawan, M., Noermijati, & Rahayu, M. (2024). Hr Innovation In Mediating Entrepreneurial Motivation In Improving The Competitive Ability Of Palu Fried Onions Msmes. Business, Management and Economics Engineering , 22 (01), 77–95. https://doi.org/10.3846/bmee.2024.19933
- Ismail, M., Sudjiman, LS, & Ferinia, R. (2023). Financial Literacy, Digital Awareness, Managerial Position: An Evidence from Financial Research. Coopetition : Scientific Journal of Management , 14 (1), 29–42. https://doi.org/10.32670/coopetition.v14i1.2906
- Kartini, T., & Wijaya, JH (2024). Analysis of Financial Literacy and Capital Access to the Financial Performance of MSMEs in Subang Regency . 5 , 199–207.
- Lu, Z., Zhitao, W., Minghuan, L., Yajun, D., & Runkai, N. (2024). How Digital Finance Affects The Financial Asset Allocation Of Brick-And-Mortar Businesses. Economic Research-Ekonomska Istraživanja , 37 (1), 2341219. https://doi.org/10.1080/1331677X.2024.2341219
- Muhammad, N., Kasim, MY, & Fattah, V. (2016). The Effect of Dividend Policy, Profitability, and Company Asset Growth on Company Value in the Manufacturing Industry on the Indonesia Stock Exchange. Journal of Management Science, Tadulako University (JIMUT) , 2 (3), 281–292. https://doi.org/10.22487/jimut.v2i3.65
- Mukhtar, T., Evvy, RNP, & Darman, D. (2017). The Role Of Financial Literacy In Creative Industry Growth: Women Entrepreneur Study Of Donggala Woven Fabric Industry. Russian Journal of Agricultural and Socio-Economic Sciences , 69 (9), 191–195. https://doi.org/10.18551/rjoas.2017-09.24
- Muzakir, M., Bachri, S., Adam, RP, & Wahyuningsih, W. (2021). The analysis of forming dimensions of e-service quality for online travel services. International Journal of Data and Network Science , 239–244. https://doi.org/10.5267/j.ijdns.2021.6.010
- Ngong, C. A. (2024). Financial technology and economic growth nexus in the East African community states. Journal of Economics, Finance and Administrative Science , 29 (58), 263–276. https://doi.org/10.1108/JEFAS-01-2022-0009
- OJK. (2022). Financial Literacy . Financial Services Authority. https://www.ojk.go.id/id/kanal/edukasi-dan-perlindungan-konsumen/Pages/Literasi-Keuangan.aspx
- Pahlawi, N., Alie, MS, , Hasbullah, Hasbullah, Reny, A., Desmon, D., Cn, Y., & Indriyani, S. (2024). The Influence of Financial Literacy, Ease of Digital Payment and Financial Inclusion on the Performance of UMKM in the City of Bandar Lampung. . . COSTING , 7 , 722–733.
- Parandy, LM, Ratna Tungga Dewa, DM, Adhi Pramono, S., Restu Suwondo, JP, & Nurdiani, TW (2024). Analysis of The Influence of Digital Financial Literacy Understanding on The Profitability of Small and Medium Micro Enterprises. Journal of Information Systems and Technology , 19–23. https://doi.org/10.60083/jsisfotek.v6i1.341
- Perisa, A., Kurnoga, N., & Sopta, M. (2017). Multivariate analysis of profitability indicators for selected companies of Croatian market . : 231-242.
- Primandari, NR, Utami, EY, Nurhakim, A., Uli, NZ, & Utomo, B. (2024). Analysis of the Influence of Financial Literacy on the Performance and Sustainability of MSMEs in Indonesia . 08 (02).
- Putra, R., & Kadang, J. (2020). The Effect of Operating Leverage and Financial Leverage on Profitability . 6 .
- Putri, SSC, & Kadang, J. (2024). The Role of Financial Literacy and Financial Technology in Improving MSME Performance . 7 , 3287-3296.
- Rahayu, R. (2022). Analysis of Factors Affecting the Level of Digital Financial Literacy: A Study on Generation Z in Indonesia. Indonesian Accounting and Business Review , 6 (1), 74–87. https://doi.org/10.18196/rabin.v6i1.14268
- Rahim, S., & Balan, V.R. (2020). Financial Literacy: The Impact on the Profitability of the SMEs in Kuching. International Journal of Business and Society , 21 (3), 1172–1191. https://doi.org/10.33736/ijbs.3333.2020
- Ramadhani, D., Sukoco, A., & Suyono, J. (2019). Capital Structure Analysis To Optimize The Profitability Of Msmes (Case Study On Msmes Hikmah In Sidoarjo, East Java, Indonesia). Journal of World Conferences (JWC) , 1 (2), 241–250. https://doi.org/10.29138/prd.v1i2.161
- Rianisari, A., Husnah, H., & Bidin, CRK (2020). The Effect of Liquidity, Leverage, and Profitability on Stock Prices of the Food and Beverage Industry at the IDX. Journal of Management Science, Tadulako University (JIMUT) , 4 (2), 113–120. https://doi.org/10.22487/jimut.v4i2.112
- Rombe, E., Zahara, Z., Santi, IN, & Rahadhini, MD (2021). Exploring e-mobile banking implementation barriers on Indonesian millennial generation consumers. International Journal of Data and Network Science , 5 (4), 579–586. https://doi.org/10.5267/j.ijdns.2021.8.010
- Rusyida, WY (2022). The Influence of Managerial Ability, Financial Literacy, and Risk Mitigation on the Sustainability of MSME Businesses. Insight : Journal of Management, Economics and Entrepreneurship , 1 (1), 01–19. https://doi.org/10.58192/wawasan.v1i1.181
- Sohilauw, MI, Nohong, M., & Sylvana, A. (2020). (The Relationship between Financial Literacy, Rational Financing Decisions and Financial Achievement: A Study .
- Susanto, P.C., Arini, D.U., Yuntina, L., Soehaditama, J., & Nuraeni, N. (2024). Quantitative Research Concepts: Population, Sample, and Data Analysis (A Literature Review). Multidisciplinary Journal of Science , 3 (1), 1–12. https://doi.org/10.38035/jim.v3i1.504
- Tok, yoke wang, & Heng, dyna. (2022). Fintech: Financial Inclusion or Exclusion .
- Totanan, C., Mayapada, AG, Yamin, NY, Parwati, NMS, & Indriasari, R. (2021). The effect of patronage buying motives on small business profitability: Evidence from Indonesia. Innovative Marketing , 17 (1), 109–119. https://doi.org/10.21511/im.17(1).2021.09
- Trimustikapuri, T., Fatlina, Z., Fattah, V., & Samudra, S. (2024). Financial Literacy Development Assistance in Improving MSME Performance . 5 .
- Widyastuti, U., Respati, DK, Dewi, VI, & Soma, AM (2024). The nexus of digital financial inclusion, digital financial literacy and demographic factors: Lessons from Indonesia. Cogent Business & Management , 11 (1), 2322778. https://doi.org/10.1080/23311975.2024.2322778
- Wijayanti, W., Fatlina, F., Fera, F., & Fattah, V. (2024a). Implementation of Digital Finance in Small and Medium Enterprises Assisted by the Palu City Business Incubator . 1 .
- Yang, J., & Liu, X. (2023). The role of sustainable development goals, financial knowledge and investment strategies on the organizational profitability: Moderating impact of government support. Economic Research-Ekonomska Istraživanja , 36 (1), 1570–1591. https://doi.org/10.1080/1331677X.2022.2090405
- Yang, J., Wu, Y., & Huang, B. (2023). Digital finance and financial literacy: Evidence from Chinese households. Journal of Banking & Finance , 156 , 107005. https://doi.org/10.1016/j.jbankfin.2023.107005
- Yolanda, S., Shaddiq, S., Faisal, H., & Kurnianti, I. (2023a). The Role of Digital Financial Management in Financial Management of MSMEs in Banjarmasin. Indonesian Red Crescent Humanitarian Journal , 2 (1), 23–32. https://doi.org/10.56744/irchum.v2i1.31
- Yusuf, M., Fitriyani, ZA, Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Servic . 30 , 559–573.
- Zaki, K., & Quora, O. (2019). Profitability in Egyptian hotels: Business model and sustainability impact. Research in Hospitality Management, 9 (2), 89–98. https://doi.org/10.1080/22243534.2019.1689698
References
Ardiansyah, LY, Darusalam, D., & Febriana, W. (2023). The Influence of Digital Financial Literacy on Business Development: A Case Study of MSMEs in Praya, Central Lombok Regency. Income : Digital Business Journal , 1 (1), 59–66. https://doi.org/10.30812/income.v1i1.2659
Arini, VN, Kurniansi, K., Parwati, NMS, & Fera, F. (2023). Analysis and Marketing Mix of MSME Development Prospects in Karawana Village, Dolo District, Sigi Regency . 1 , 182–193.
Bachri, S., Putra, SM, Farid, ES, Darman, D., & Mayapada, AG (2023). The Digital Marketing To Influence Customer Satisfaction Mediated By Purchase Decision. Jurnal Aplikasi Manajemen , 21 (3). https://doi.org/10.21776/ub.jam.2023.021.03.03
Bhatt, A., Joshipura, M., & Joshipura, N. (2022). Decoding the trinity of Fintech, digitalization and financial services: An integrated bibliometric analysis and thematic literature review approach. Cogent Economics & Finance , 10 (1), 2114160. https://doi.org/10.1080/23322039.2022.2114160
Chen, H., & Volpe, R. P. (1998). An Analysis of Personal Financial Literacy Among College Students. Financial Services Review , 7 (2), 107–128. https://doi.org/10.1016/S1057-0810(99)80006-7
Darman. (2019). Financial Technology (FinTech): Characteristics and Quality of Loans in Peer to Peer Lending in Indonesia. Journal of Technology Management , 18 (2), 130–137. https://doi.org/10.12695/jmt.2019.18.2.4
Demu, Y. (2023). The Influence Of Product Quality, Financial Literacy, Digital Literacy, Financial Management, And Digital Marketing On The Profitability of MSME Businesses. Interdisciplinary Journal and Humanity (Injurity) , 2 (7), 576–591. https://doi.org/10.58631/injurity.v2i7.91
Dewanto, AK (2017). The Effect Of Leverage Ratio And Profitability On The Value Of Food And Beverage Industry Companies Listed On The Indonesia Stock Exchange. On Line , 3 (1).
Djoewita, D., Handayati, P., & Maharani, SN (2024). The Role of Financial Technology and Financial Literacy to Improve Financial Performance of MSMEs in the Malang Region. Accounting 45 , 5 (1), 11–29. https://doi.org/10.30640/akuntansi45.v5i1.2393
Endarto, EAP, & Tirtana, AA (2020a). The Influence of Financial Literacy on the Profitability of Micro, Small and Medium Enterprises in Tangerang City. Ultimaccounting : Journal of Accounting Science , 12 (2), 270–293. https://doi.org/10.31937/akuntansi.v12i2.1877
Endarto, EAP, & Tirtana, AA (2020b). The Influence of Financial Literacy on the Profitability of Micro, Small and Medium Enterprises in Tangerang City. Ultimaccounting : Journal of Accounting Science , 12 (2), 270–293. https://doi.org/10.31937/akuntansi.v12i2.1877
Ferdinandus, SJ, Bugis, MSG, & Pattiruhu, JR (2022). Analysis of the Influence of Financial Technology on the Profitability of State-Owned Banking Companies in Indonesia . 11 , 1039–1045.
Frimpong, S. E., Agyapong, G., & Agyapong, D. (2022). Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana. Cogent Economics & Finance , 10 (1), 2121356. https://doi.org/10.1080/23322039.2022.2121356
Harahap, LM, Sari, MM, Simanjuntak, H., Sitompul, PS, & Saragih, A. (2024). The Influence of Budgeting on the Profitability of MSMEs (Case Study of the Ndower Solo Pentol Stall at the MMTC Market, Medan) . 1 .
Hartina, H., Goso, G., & Palatte, MH (2023). Analysis of the Impact of Financial Literacy and Financial Management on MSME Financial Performance . 6 .
Ibrahim, AI, Setiawan, M., Noermijati, & Rahayu, M. (2024). Hr Innovation In Mediating Entrepreneurial Motivation In Improving The Competitive Ability Of Palu Fried Onions Msmes. Business, Management and Economics Engineering , 22 (01), 77–95. https://doi.org/10.3846/bmee.2024.19933
Ismail, M., Sudjiman, LS, & Ferinia, R. (2023). Financial Literacy, Digital Awareness, Managerial Position: An Evidence from Financial Research. Coopetition : Scientific Journal of Management , 14 (1), 29–42. https://doi.org/10.32670/coopetition.v14i1.2906
Kartini, T., & Wijaya, JH (2024). Analysis of Financial Literacy and Capital Access to the Financial Performance of MSMEs in Subang Regency . 5 , 199–207.
Lu, Z., Zhitao, W., Minghuan, L., Yajun, D., & Runkai, N. (2024). How Digital Finance Affects The Financial Asset Allocation Of Brick-And-Mortar Businesses. Economic Research-Ekonomska Istraživanja , 37 (1), 2341219. https://doi.org/10.1080/1331677X.2024.2341219
Muhammad, N., Kasim, MY, & Fattah, V. (2016). The Effect of Dividend Policy, Profitability, and Company Asset Growth on Company Value in the Manufacturing Industry on the Indonesia Stock Exchange. Journal of Management Science, Tadulako University (JIMUT) , 2 (3), 281–292. https://doi.org/10.22487/jimut.v2i3.65
Mukhtar, T., Evvy, RNP, & Darman, D. (2017). The Role Of Financial Literacy In Creative Industry Growth: Women Entrepreneur Study Of Donggala Woven Fabric Industry. Russian Journal of Agricultural and Socio-Economic Sciences , 69 (9), 191–195. https://doi.org/10.18551/rjoas.2017-09.24
Muzakir, M., Bachri, S., Adam, RP, & Wahyuningsih, W. (2021). The analysis of forming dimensions of e-service quality for online travel services. International Journal of Data and Network Science , 239–244. https://doi.org/10.5267/j.ijdns.2021.6.010
Ngong, C. A. (2024). Financial technology and economic growth nexus in the East African community states. Journal of Economics, Finance and Administrative Science , 29 (58), 263–276. https://doi.org/10.1108/JEFAS-01-2022-0009
OJK. (2022). Financial Literacy . Financial Services Authority. https://www.ojk.go.id/id/kanal/edukasi-dan-perlindungan-konsumen/Pages/Literasi-Keuangan.aspx
Pahlawi, N., Alie, MS, , Hasbullah, Hasbullah, Reny, A., Desmon, D., Cn, Y., & Indriyani, S. (2024). The Influence of Financial Literacy, Ease of Digital Payment and Financial Inclusion on the Performance of UMKM in the City of Bandar Lampung. . . COSTING , 7 , 722–733.
Parandy, LM, Ratna Tungga Dewa, DM, Adhi Pramono, S., Restu Suwondo, JP, & Nurdiani, TW (2024). Analysis of The Influence of Digital Financial Literacy Understanding on The Profitability of Small and Medium Micro Enterprises. Journal of Information Systems and Technology , 19–23. https://doi.org/10.60083/jsisfotek.v6i1.341
Perisa, A., Kurnoga, N., & Sopta, M. (2017). Multivariate analysis of profitability indicators for selected companies of Croatian market . : 231-242.
Primandari, NR, Utami, EY, Nurhakim, A., Uli, NZ, & Utomo, B. (2024). Analysis of the Influence of Financial Literacy on the Performance and Sustainability of MSMEs in Indonesia . 08 (02).
Putra, R., & Kadang, J. (2020). The Effect of Operating Leverage and Financial Leverage on Profitability . 6 .
Putri, SSC, & Kadang, J. (2024). The Role of Financial Literacy and Financial Technology in Improving MSME Performance . 7 , 3287-3296.
Rahayu, R. (2022). Analysis of Factors Affecting the Level of Digital Financial Literacy: A Study on Generation Z in Indonesia. Indonesian Accounting and Business Review , 6 (1), 74–87. https://doi.org/10.18196/rabin.v6i1.14268
Rahim, S., & Balan, V.R. (2020). Financial Literacy: The Impact on the Profitability of the SMEs in Kuching. International Journal of Business and Society , 21 (3), 1172–1191. https://doi.org/10.33736/ijbs.3333.2020
Ramadhani, D., Sukoco, A., & Suyono, J. (2019). Capital Structure Analysis To Optimize The Profitability Of Msmes (Case Study On Msmes Hikmah In Sidoarjo, East Java, Indonesia). Journal of World Conferences (JWC) , 1 (2), 241–250. https://doi.org/10.29138/prd.v1i2.161
Rianisari, A., Husnah, H., & Bidin, CRK (2020). The Effect of Liquidity, Leverage, and Profitability on Stock Prices of the Food and Beverage Industry at the IDX. Journal of Management Science, Tadulako University (JIMUT) , 4 (2), 113–120. https://doi.org/10.22487/jimut.v4i2.112
Rombe, E., Zahara, Z., Santi, IN, & Rahadhini, MD (2021). Exploring e-mobile banking implementation barriers on Indonesian millennial generation consumers. International Journal of Data and Network Science , 5 (4), 579–586. https://doi.org/10.5267/j.ijdns.2021.8.010
Rusyida, WY (2022). The Influence of Managerial Ability, Financial Literacy, and Risk Mitigation on the Sustainability of MSME Businesses. Insight : Journal of Management, Economics and Entrepreneurship , 1 (1), 01–19. https://doi.org/10.58192/wawasan.v1i1.181
Sohilauw, MI, Nohong, M., & Sylvana, A. (2020). (The Relationship between Financial Literacy, Rational Financing Decisions and Financial Achievement: A Study .
Susanto, P.C., Arini, D.U., Yuntina, L., Soehaditama, J., & Nuraeni, N. (2024). Quantitative Research Concepts: Population, Sample, and Data Analysis (A Literature Review). Multidisciplinary Journal of Science , 3 (1), 1–12. https://doi.org/10.38035/jim.v3i1.504
Tok, yoke wang, & Heng, dyna. (2022). Fintech: Financial Inclusion or Exclusion .
Totanan, C., Mayapada, AG, Yamin, NY, Parwati, NMS, & Indriasari, R. (2021). The effect of patronage buying motives on small business profitability: Evidence from Indonesia. Innovative Marketing , 17 (1), 109–119. https://doi.org/10.21511/im.17(1).2021.09
Trimustikapuri, T., Fatlina, Z., Fattah, V., & Samudra, S. (2024). Financial Literacy Development Assistance in Improving MSME Performance . 5 .
Widyastuti, U., Respati, DK, Dewi, VI, & Soma, AM (2024). The nexus of digital financial inclusion, digital financial literacy and demographic factors: Lessons from Indonesia. Cogent Business & Management , 11 (1), 2322778. https://doi.org/10.1080/23311975.2024.2322778
Wijayanti, W., Fatlina, F., Fera, F., & Fattah, V. (2024a). Implementation of Digital Finance in Small and Medium Enterprises Assisted by the Palu City Business Incubator . 1 .
Yang, J., & Liu, X. (2023). The role of sustainable development goals, financial knowledge and investment strategies on the organizational profitability: Moderating impact of government support. Economic Research-Ekonomska Istraživanja , 36 (1), 1570–1591. https://doi.org/10.1080/1331677X.2022.2090405
Yang, J., Wu, Y., & Huang, B. (2023). Digital finance and financial literacy: Evidence from Chinese households. Journal of Banking & Finance , 156 , 107005. https://doi.org/10.1016/j.jbankfin.2023.107005
Yolanda, S., Shaddiq, S., Faisal, H., & Kurnianti, I. (2023a). The Role of Digital Financial Management in Financial Management of MSMEs in Banjarmasin. Indonesian Red Crescent Humanitarian Journal , 2 (1), 23–32. https://doi.org/10.56744/irchum.v2i1.31
Yusuf, M., Fitriyani, ZA, Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Servic . 30 , 559–573.
Zaki, K., & Quora, O. (2019). Profitability in Egyptian hotels: Business model and sustainability impact. Research in Hospitality Management, 9 (2), 89–98. https://doi.org/10.1080/22243534.2019.1689698