Main Article Content
Abstract
This study analyzes the relationship between financial efficacy, the use of fintech services, investment decisions, and risk perception in the context of financial technology adoption and investment decision-making. The regression analysis results show that the model can explain variations in using fintech services and investment decisions. These findings suggest that although the model is relevant in explaining the factors that influence both variables, other external factors contribute to variation in individual financial decision-making. Path analysis shows financial efficacy positively and significantly influences fintech services and investment decisions. In addition, using fintech services also plays a role in encouraging investment decisions, with a path coefficient of the same size. Other findings suggest that risk perception has a positive relationship with fintech adoption, indicating that individuals with higher risk awareness are more likely to turn to fintech services to access more transparent and secure financial information. The implications of this study highlight the importance of financial education in increasing individual confidence in managing finances and the role of fintech in accelerating financial inclusion and investment participation. This research recommends strengthening digital financial literacy and developing policies that support the adoption of financial technology to increase the effectiveness of financial decision-making in the community.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Alisa, A., Juniwati, J., Wendy, W., Giriati, G., & Mustaruddin, M. (2024). The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan. Journal of Applied Management Research, 4(2), 105–112. https://doi.org/10.36441/jamr.v4i2.2578
- Arner, D. W., Barberis, J., & Buckley, R. P. (2016). The evolution of fintech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), 1271–1319.
- Bajtelsmit, V. L., & Bernasek, A. (2001). Risk preferences and investment decisions. Journal of Financial Counseling and Planning, 12(1), 1-13.
- Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191
- Barber, B. M., & Odean, T. (2013). The behavior of individual investors. Handbook of the Economics of Finance, 2, 1533–1570. https://doi.org/10.1016/B978-0-44-453594-8.00022-6
- Breakwell, G. M. (2021). Risk perception and communication in a digital age. Journal of Risk Research, 24(7), 791–804. https://doi.org/10.1080/13669877.2021.1947876
- Che Hassan, N., Abdul-Rahman, A., Ab Hamid, S. N., & Mohd Amin, S. I. (2023). The influence of fintech self-efficacy and attitude on investment decisions of muslim investors in malaysia. https://doi.org/10.33102/iiecons.v10i1.81
- Chen, H., & Volpe, R. P. (2002). Financial literacy, education, and consumer financial decisions. Financial Services Review, 11(3), 289–307.
- Chen, Y., Li, X., & Yu, J. (2020). The impact of fintech on individual investment behavior: Evidence from China. Finance Research Letters, 36, 101333.
- Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause significant firms to fail. Harvard Business Review Press.
- Cuandra, F., Susanto, E., Hesniati, H., & Candy, C. (2024). Deciphering Investment Decision in Fintech: The Role of Behavioral Bias and Risk Perception. Jurnal Organisasi Dan Manajemen, 20(2), 271–286. https://doi.org/10.33830/jom.v20i2.8248.2024
- D'Acunto, F., Prabhala, N., & Rossi, A. G. (2022). The promises and pitfalls of robo-advising. Review of Financial Studies, 35(3), 1214–1251. https://doi.org/10.1093/rfs/hhab085
- Dewi, V. I., Febrian, E., & Anwar, M. (2020). Financial efficacy, financial literacy, and saving behavior: A study among young adults. Journal of Consumer Affairs, 54(1), 276–299. https://doi.org/10.1111/joca.12283
- Douglas, M., & Wildavsky, A. (1982). Risk and Culture: An essay on selecting technological and environmental dangers. University of California Press.
- Fama, E. F., & French, K. R. (2020). Comparing cross-section and time-series factor models. Review of Financial Studies, 33(5), 1891–1926. https://doi.org/10.1093/rfs/hhz123
- Financial Stability Board (FSB). (2022). FinTech and market structure in financial services: Market developments and potential financial stability implications. https://doi.org/10.5983/FSB_REP_2022_004
- Gomber, P., Koch, J. A., & Siering, M. (2017). Digital finance and fintech: Current research and future research directions. Journal of Business Economics, 87(5), 537-580.
- Gomber, P., Koch, J.-A., & Siering, M. (2023). Digital finance and AI-driven financial services: Opportunities and risks. Journal of Business Ethics, 178(1), 321–345. https://doi.org/10.1007/s10551-023-05415-y
- Gutter, M., & Copur, Z. (2019). Financial behaviors and financial well-being: The role of financial efficacy. International Journal of Consumer Studies, 43(4), 385–395. https://doi.org/10.1111/ijcs.12520
- Huang, W., Chan, K. C., & Zhao, Y. (2020). The impact of risk perception on investment decisions: Evidence from financial markets. Finance Research Letters, 32, 101268.
- Johnson, B. B., Slovic, P., & Fischhoff, B. (2023). AI and risk perception: Bridging the gap between data and human judgment. Risk Analysis, 43(2), 245–261. https://doi.org/10.1111/risa.13945
- Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291. https://doi.org/10.2307/1914185
- Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35–46.
- Linthe, H.-J. (2023). Can fintech make corporate investments more efficient? A study on financing constraints and agency conflicts. Ekonomska Istrazivanja-Economic Research, 36(3). https://doi.org/10.1080/1331677x.2023.2185795
- Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.
- Lusardi, A., & Mitchell, O. S. (2020). The importance of financial literacy: Opening a new field. NBER Working Paper No. 26745.
- Madhavi, L., & Saivasan, R. (2023). Impact of FinTech on Capital Markets. International Journal of Science and Research. https://doi.org/10.21275/sr23713151112
- Mahmudi, B. (2024). The Evolution of FinTech and Its Effects on Financial Decision Making: A Systematic Literature Review. Productivity (New Delhi). https://doi.org/10.62207/fndptp12
- Pavlou, P. A., & Gefen, D. (2004). Building practical online marketplaces with institution-based trust. Information Systems Research, 15(1), 37-59.
- Pedersen, L. H., Fitzgibbons, S., & Pomorski, L. (2021). Responsible investing: The ESG-efficient frontier. Journal of Financial Economics, 142(2), 572–597. https://doi.org/10.1016/j.jfineco.2020.11.001
- Qatawneh, A. M., Lutfi, A., & Al Barrak, T. (2024). Effect of Artificial Intelligence (AI) on Financial Decision-Making: Mediating Role of Financial Technologies (Fin-Tech). HighTech and Innovation Journal, 5(3), 759–773. https://doi.org/10.28991/hij-2024-05-03-015
- Redawati, R., & Hayat, A. (2024). Unlocking the Power of Financial Experience: How Risk Perception Shapes Investment Decisions. Accounting and Finance Studies, 4(4), 322–341. https://doi.org/10.47153/afs44.11022024
- Renn, O. (2023). Risk perception and governance in a fragmented world. Annual Review of Public Health, 44, 101–118. https://doi.org/10.1146/annurev-publhealth-071321-032457
- Rizki, M. N., & Ryanto, F. R. (2024). Financial Behavior Mediation Effect on The Influence of Risk Tolerance And Financial Efficacy On Investment Decisions Of Gen Z In Pontianak City. https://doi.org/10.37676/ekombis.v12i2.5444
- Shim, S., Xiao, J. J., & Serido, J. (2022). The impact of digital financial tools on financial efficacy and behavior. Journal of Financial Counseling and Planning, 33(1), 4–17. https://doi.org/10.1891/JFCP-2021-0012
- Slovic, P. (1987). Perception of risk. Science, 236(4799), 280–285. https://doi.org/10.1126/science.3563507
- Tang, W., Chandra, T., & Panjaitan, H. P. (2024). Analysis of factors affecting investment decisions with financial technology as an intervening variable among the Institute of Business and Technology, Pelita Indonesia students. International Journal of Social Service and Research, 4(10). https://doi.org/10.46799/ijssr.v4i10.1095
- Thakor, A. V. (2020). Fintech and banking: What do we know? Journal of Financial Intermediation, 41, 100833.
- Van Rooij, M., Lusardi, A., & Alessie, R. (2011). Financial literacy and stock market participation. Journal of Financial Economics, 101(2), 449-472.
- Warjono, D. K., Prajawati, M. I., & Sulhan, M. (2024). Risk Perception and Return Expectation on Investment Decisions in the Capital Market. Jurnal Inovasi Pendidikan Ekonomi, 14(2), 157. https://doi.org/10.24036/011315280
- Weber, E. U., & Milliman, R. A. (1997). Perceived risk attitudes: Relating risk perception to risky choice. Management Science, 43(2), 123–144.
- World Bank. (2023). Global financial development report: FinTech and the future of finance. https://doi.org/10.1596/978-1-4648-1997-7
- Xiao, J. J., & O'Neill, B. (2018). *Propensity to plan, financial capability, and financial satisfaction*. International Journal of Consumer Studies, 42(5), 501–512. https://doi.org/10.1111/ijcs.12461
- Xie, K. L., & Chen, Z. (2020). Financial Literacy, Financial Behaviors, and Fintech Adoption. Journal of Financial Services Marketing, 25(3), 224–234.
- Yang, S., Zhao, Y., & Ma, Y. (2021). The impact of fintech on risk perception and investment behavior. Journal of Financial Technology, 8(2), 112–130.
- Zhang, R. (2025). The Impact of Fintech Innovation on Investor Behavior from the Perspective of Behavioral Finance. Advances in Economics, Management and Political Sciences, 138(1), 47–53. https://doi.org/10.54254/2754-1169/2024.19205
- Zingales, L. (2020). The future of capitalism in the shadow of big data. Journal of Economic Perspectives, 34(4), 3–22. https://doi.org/10.1257/jep.34.4.3
References
Alisa, A., Juniwati, J., Wendy, W., Giriati, G., & Mustaruddin, M. (2024). The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan. Journal of Applied Management Research, 4(2), 105–112. https://doi.org/10.36441/jamr.v4i2.2578
Arner, D. W., Barberis, J., & Buckley, R. P. (2016). The evolution of fintech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), 1271–1319.
Bajtelsmit, V. L., & Bernasek, A. (2001). Risk preferences and investment decisions. Journal of Financial Counseling and Planning, 12(1), 1-13.
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191
Barber, B. M., & Odean, T. (2013). The behavior of individual investors. Handbook of the Economics of Finance, 2, 1533–1570. https://doi.org/10.1016/B978-0-44-453594-8.00022-6
Breakwell, G. M. (2021). Risk perception and communication in a digital age. Journal of Risk Research, 24(7), 791–804. https://doi.org/10.1080/13669877.2021.1947876
Che Hassan, N., Abdul-Rahman, A., Ab Hamid, S. N., & Mohd Amin, S. I. (2023). The influence of fintech self-efficacy and attitude on investment decisions of muslim investors in malaysia. https://doi.org/10.33102/iiecons.v10i1.81
Chen, H., & Volpe, R. P. (2002). Financial literacy, education, and consumer financial decisions. Financial Services Review, 11(3), 289–307.
Chen, Y., Li, X., & Yu, J. (2020). The impact of fintech on individual investment behavior: Evidence from China. Finance Research Letters, 36, 101333.
Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause significant firms to fail. Harvard Business Review Press.
Cuandra, F., Susanto, E., Hesniati, H., & Candy, C. (2024). Deciphering Investment Decision in Fintech: The Role of Behavioral Bias and Risk Perception. Jurnal Organisasi Dan Manajemen, 20(2), 271–286. https://doi.org/10.33830/jom.v20i2.8248.2024
D'Acunto, F., Prabhala, N., & Rossi, A. G. (2022). The promises and pitfalls of robo-advising. Review of Financial Studies, 35(3), 1214–1251. https://doi.org/10.1093/rfs/hhab085
Dewi, V. I., Febrian, E., & Anwar, M. (2020). Financial efficacy, financial literacy, and saving behavior: A study among young adults. Journal of Consumer Affairs, 54(1), 276–299. https://doi.org/10.1111/joca.12283
Douglas, M., & Wildavsky, A. (1982). Risk and Culture: An essay on selecting technological and environmental dangers. University of California Press.
Fama, E. F., & French, K. R. (2020). Comparing cross-section and time-series factor models. Review of Financial Studies, 33(5), 1891–1926. https://doi.org/10.1093/rfs/hhz123
Financial Stability Board (FSB). (2022). FinTech and market structure in financial services: Market developments and potential financial stability implications. https://doi.org/10.5983/FSB_REP_2022_004
Gomber, P., Koch, J. A., & Siering, M. (2017). Digital finance and fintech: Current research and future research directions. Journal of Business Economics, 87(5), 537-580.
Gomber, P., Koch, J.-A., & Siering, M. (2023). Digital finance and AI-driven financial services: Opportunities and risks. Journal of Business Ethics, 178(1), 321–345. https://doi.org/10.1007/s10551-023-05415-y
Gutter, M., & Copur, Z. (2019). Financial behaviors and financial well-being: The role of financial efficacy. International Journal of Consumer Studies, 43(4), 385–395. https://doi.org/10.1111/ijcs.12520
Huang, W., Chan, K. C., & Zhao, Y. (2020). The impact of risk perception on investment decisions: Evidence from financial markets. Finance Research Letters, 32, 101268.
Johnson, B. B., Slovic, P., & Fischhoff, B. (2023). AI and risk perception: Bridging the gap between data and human judgment. Risk Analysis, 43(2), 245–261. https://doi.org/10.1111/risa.13945
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291. https://doi.org/10.2307/1914185
Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35–46.
Linthe, H.-J. (2023). Can fintech make corporate investments more efficient? A study on financing constraints and agency conflicts. Ekonomska Istrazivanja-Economic Research, 36(3). https://doi.org/10.1080/1331677x.2023.2185795
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.
Lusardi, A., & Mitchell, O. S. (2020). The importance of financial literacy: Opening a new field. NBER Working Paper No. 26745.
Madhavi, L., & Saivasan, R. (2023). Impact of FinTech on Capital Markets. International Journal of Science and Research. https://doi.org/10.21275/sr23713151112
Mahmudi, B. (2024). The Evolution of FinTech and Its Effects on Financial Decision Making: A Systematic Literature Review. Productivity (New Delhi). https://doi.org/10.62207/fndptp12
Pavlou, P. A., & Gefen, D. (2004). Building practical online marketplaces with institution-based trust. Information Systems Research, 15(1), 37-59.
Pedersen, L. H., Fitzgibbons, S., & Pomorski, L. (2021). Responsible investing: The ESG-efficient frontier. Journal of Financial Economics, 142(2), 572–597. https://doi.org/10.1016/j.jfineco.2020.11.001
Qatawneh, A. M., Lutfi, A., & Al Barrak, T. (2024). Effect of Artificial Intelligence (AI) on Financial Decision-Making: Mediating Role of Financial Technologies (Fin-Tech). HighTech and Innovation Journal, 5(3), 759–773. https://doi.org/10.28991/hij-2024-05-03-015
Redawati, R., & Hayat, A. (2024). Unlocking the Power of Financial Experience: How Risk Perception Shapes Investment Decisions. Accounting and Finance Studies, 4(4), 322–341. https://doi.org/10.47153/afs44.11022024
Renn, O. (2023). Risk perception and governance in a fragmented world. Annual Review of Public Health, 44, 101–118. https://doi.org/10.1146/annurev-publhealth-071321-032457
Rizki, M. N., & Ryanto, F. R. (2024). Financial Behavior Mediation Effect on The Influence of Risk Tolerance And Financial Efficacy On Investment Decisions Of Gen Z In Pontianak City. https://doi.org/10.37676/ekombis.v12i2.5444
Shim, S., Xiao, J. J., & Serido, J. (2022). The impact of digital financial tools on financial efficacy and behavior. Journal of Financial Counseling and Planning, 33(1), 4–17. https://doi.org/10.1891/JFCP-2021-0012
Slovic, P. (1987). Perception of risk. Science, 236(4799), 280–285. https://doi.org/10.1126/science.3563507
Tang, W., Chandra, T., & Panjaitan, H. P. (2024). Analysis of factors affecting investment decisions with financial technology as an intervening variable among the Institute of Business and Technology, Pelita Indonesia students. International Journal of Social Service and Research, 4(10). https://doi.org/10.46799/ijssr.v4i10.1095
Thakor, A. V. (2020). Fintech and banking: What do we know? Journal of Financial Intermediation, 41, 100833.
Van Rooij, M., Lusardi, A., & Alessie, R. (2011). Financial literacy and stock market participation. Journal of Financial Economics, 101(2), 449-472.
Warjono, D. K., Prajawati, M. I., & Sulhan, M. (2024). Risk Perception and Return Expectation on Investment Decisions in the Capital Market. Jurnal Inovasi Pendidikan Ekonomi, 14(2), 157. https://doi.org/10.24036/011315280
Weber, E. U., & Milliman, R. A. (1997). Perceived risk attitudes: Relating risk perception to risky choice. Management Science, 43(2), 123–144.
World Bank. (2023). Global financial development report: FinTech and the future of finance. https://doi.org/10.1596/978-1-4648-1997-7
Xiao, J. J., & O'Neill, B. (2018). *Propensity to plan, financial capability, and financial satisfaction*. International Journal of Consumer Studies, 42(5), 501–512. https://doi.org/10.1111/ijcs.12461
Xie, K. L., & Chen, Z. (2020). Financial Literacy, Financial Behaviors, and Fintech Adoption. Journal of Financial Services Marketing, 25(3), 224–234.
Yang, S., Zhao, Y., & Ma, Y. (2021). The impact of fintech on risk perception and investment behavior. Journal of Financial Technology, 8(2), 112–130.
Zhang, R. (2025). The Impact of Fintech Innovation on Investor Behavior from the Perspective of Behavioral Finance. Advances in Economics, Management and Political Sciences, 138(1), 47–53. https://doi.org/10.54254/2754-1169/2024.19205
Zingales, L. (2020). The future of capitalism in the shadow of big data. Journal of Economic Perspectives, 34(4), 3–22. https://doi.org/10.1257/jep.34.4.3