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Abstract
Web accessibility is crucial to creating an inclusive digital space, particularly for individuals with disabilities. This study aims to analyze the application of Web Content Accessibility Guidelines (WCAG) principles on the Tokopedia e-commerce platform and to develop a prototype website that optimally integrates accessibility elements. The research employs a qualitative approach with a case study method, including website analysis, assistive technology testing using the NVDA screen reader, and prototype website development based on Tailwind CSS. The results reveal that Tokopedia has implemented some accessibility elements, such as heading structures and alt text, but still has shortcomings in keyboard navigation, ARIA attributes, and product descriptions. The prototype website successfully addresses these issues by providing optimized keyboard navigation, comprehensive use of ARIA attributes, and informative product descriptions. Testing shows that the prototype website is not only accessible to visually impaired users but also enhances usability for the general audience. This study concludes that web accessibility can improve inclusivity and user comfort for all. The findings provide practical guidance for web developers to optimize accessibility design and create a more equitable digital experience. Therefore, this research contributes to the literature and web accessibility practices in Indonesia.
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References
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References
Amanda, Cynthia, and Daniel Wijaya. 2024. “Menerapkan Prinsip UX Dalam Pengembangan Website: Studi Tentang Pengaruh Desain Interaktif Terhadap Retensi Pengguna.” Journal of Visual Communication and Humanities 1(1):8–14.
Assyakurrohim, Dimas, Dewa Ikhram, Rusdy A. Sirodj, and Muhammad Win Afgani. 2023. “Metode Studi Kasus Dalam Penelitian Kualitatif.” Jurnal Pendidikan Sains Dan Komputer 3(01):1–9.
Fadli, Muhammad. 2024. “Evaluasi Tingkat Aksesibilitas Portal Berita Daring Bagi Pengguna Disabilitas Menggunakan Website Accessibility Conformance Evaluation Methodology (WCAG-EM).”
Henry, Shawn Lawton. 2007. Just Ask: Integrating Accessibility Through Design. Lulu. com.
Hidayat, Hikmatiyar, Ridzkia Muhammad Fridan, Rayhan Azhar Widyaputra, Ahmad Dzikri Falatehan, Andrea Marcella Rahardjo, and Dominica Tzarina Rajakanya. 2024. “Analisis Aksesibilitas Website Lembaga Nonstruktural Indonesia Sebagai Implementasi Corporate Digital Responsibility Terhadap E-Government.” Socius: Jurnal Penelitian Ilmu-Ilmu Sosial 1(12).
Lazar, Jonathan, and Michael Ashley Stein. 2017. Disability, Human Rights, and Information Technology. University of Pennsylvania Press.
Lucas, Karen, Bert Van Wee, and Kees Maat. 2016. “A Method to Evaluate Equitable Accessibility: Combining Ethical Theories and Accessibility-Based Approaches.” Transportation 43:473–90.
Narenthiran, Olivia Phoeby, Jose Torero, and Michael Woodrow. 2022. “Inclusive Design of Workspaces: Mixed Methods Approach to Understanding Users.” Sustainability 14(6):3337.
Nguyen, Hung. 2024. “Enhancing Accessibility in Web Applications: A Comprehensive Study on Common Accessibility Issues and Implementing Solutions in React Application.”
Nielsen, Jakob. 1994. Usability Engineering. Morgan Kaufmann.
Pebriyanti, Ni Luh Putu Eka. 2020. “Peta Aksesibilitas (Denpasar Accessible Map) Bagi Penyandang Disabilitas Di Ruang Publik Kota: Menuju Kota Denpasar Ramah Disabilitas.” Undagi: Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa 8(2):95–105.
Poerwanti, Sari Dewi, Sukron Makmun, and Amhar Davi Dewantara. 2024. “Jalan Panjang Menuju Inklusi Digital Bagi Penyandang Disabilitas Di Indonesia.” Journal of Urban Sociology 1(1):44–55.
Rahardjo, Edhy, Dinesh Mirchandani, and Kailash Joshi. 2007. “E-Government Functionality and Website Features: A Case Study of Indonesia.” Journal of Global Information Technology Management 10(1):31–50.
Rasyida, Daning Hayyu. 2022. “Akses Pelayanan Perpustakaan Inklusif Bagi Mahasiswa Penyandang Disabilitas Di UPT Perpustakaan Universitas Sebelas Maret.”
Yates, Ross. 2005. “Web Site Accessibility and Usability: Towards More Functional Sites for All.” Campus-Wide Information Systems 22(4):180–88.