The Influence of Self-Esteem and Social Media Engagement on Coffee Shop Choice through FOMO among Management Students
Main Article Content
Abstract
The growth of the coffee shop industry in Indonesia, particularly among the younger generation, has shifted consumption patterns from a functional necessity to a lifestyle choice. This study aims to analyze the influence of self-esteem and social media engagement on coffee shop choices, with Fear of Missing Out (FOMO) serving as a mediating variable, among Management students at Universitas Muhammadiyah Ponorogo. A quantitative approach was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, surveying students from the 2022–2023 cohorts who had purchased coffee at shops in Ponorogo.The results indicate that self-esteem has a positive and significant effect on FOMO (β=0.332; t=3.535; p<0.001). Social media engagement also has a positive and significant effect on FOMO (β=0.447; t=5.179; p<0.001). Furthermore, FOMO has a positive and significant effect on coffee shop choices (β=0.524; t=4.716; p<0.001). Self-esteem directly influences coffee shop choices positively and significantly (β=0.202; t=2.055; p=0.040), whereas social media engagement does not have a significant direct effect on coffee shop choices (β=0.047; t=0.348; p=0.728). Mediation analysis reveals that FOMO significantly mediates the effect of self-esteem on coffee shop choices (β=0.174; t=2.711; p=0.007) via a complementary mediation pattern, and significantly mediates the effect of social media engagement on coffee shop choices (β=0.234; t=3.219; p=0.001) via an indirect-only mediation pattern. These findings demonstrate that FOMO acts as a crucial psychological mechanism bridging the influence of personal factors and social media engagement on coffee shop choices among students.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Agarwal, S., & Mewafarosh, R. (2021). Linkage of social media engagement with FOMO and subjective well-being. Journal of Content, Community & Communication, 13(7), 46–57. https://doi.org/10.31620/JCCC.06.21/06
Dhir, A., Yossatorn, Y., Kaur, P., & Chen, S. (2018). Online social media fatigue and psychological wellbeing A study of compulsive use, fear of missing out, fatigue, anxiety and depression. International Journal of Information Management, 40, 141–152. https://doi.org/10.1016/j.ijinfomgt.2018.01.012
Franchina, V., Vanden Abeele, M., Van Rooij, A. J., Lo Coco, G., & De Marez, L. (2018). Fear of missing out as a predictor of problematic social media use and phubbing behavior among Flemish adolescents. International Journal of Environmental Research and Public Health, 15(10), Article 2319. https://doi.org/10.3390/ijerph15102319
Hair, J. F., Jr., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer. https://doi.org/10.1007/978-3-030-80519-7
Imani, S. F., & Ariani, L. (2023). Pengaruh harga diri terhadap perilaku konsumtif pada mahasiswa di Banjarmasin. Jurnal Psikologi Wijaya Putra (Psikowipa), 4(2), 84–91. https://doi.org/10.38156/psikowipa.v4i2.111
Kirti, R. K., & Saxena, A. K. (2025). Influencer marketing and consumer decision-making in online retail: A social media perspective. Journal of Advances and Scholarly Researches in Allied Education, 22(3), 470–484. https://doi.org/10.29070/0vy8nx64
Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip pemasaran (Edisi ke-12, Jilid 1). Erlangga.
Kotler, P., & Armstrong, G. (2020). Principles of marketing (18th ed.). Pearson.
Luthfiyatillah, L., Millatina, A. N., Mujahidah, S. H., & Herianingrum, S. (2020). Efektifitas media Instagram dan e-WOM (electronic word of mouth) terhadap minat beli serta keputusan pembelian. Jurnal Penelitian Ipteks, 5(1), 101–115.
Maheswara, R. (2025, July 22). Produksi kopi Indonesia 2024 tembus 807 ribu ton, tertinggi dalam 10 tahun. Dataloka. https://dataloka.id/ekonomi/4307/produksi-kopi-indonesia-2024-tembus-807-ribu-ton-tertinggi-dalam-10-tahun/
Mirayani, N. K. S., Widjaya, I. G. N. O., Pidada, I. B. U., & Wijana, P. A. (2025). Pengaruh media sosial dalam mendorong keputusan konsumsi Generasi Z di coffee shop Kintamani sebagai wisata kuliner. Jurnal Ekonomi, Manajemen, Pariwisata dan Perhotelan, 4(2), 394–406. https://doi.org/10.55606/jempper.v4i2.4202
Nguyen, C. Q., Nguyen, A. M. T., & Le, L. B. (2022). Using partial least squares structural equation modeling (PLS-SEM) to assess the effects of entrepreneurial education on engineering students’ entrepreneurial intention. Cogent Education, 9(1), Article 2122330. https://doi.org/10.1080/2331186X.2022.2122330
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Radu, E., & Rahman, F. (2025). The mediating role of fear of missing out (FoMO) in the relationship between social media engagement and sleep disturbance in teenagers. Journal of Adolescent and Youth Psychological Studies, 6(6), 1–9. https://doi.org/10.61838/kman.jayps.6.6.13
Samaniego-Arias, M., Chávez-Rojas, E., García-Umaña, A., Carrión-Bósquez, N., Ortiz-Regalado, O., Llamo-Burga, M., Ruiz-García, W., Guerrero-Haro, S., & Cando-Aguinaga, W. (2025). The impact of social media on the purchase intention of organic products. Sustainability, 17(6), Article 2706. https://doi.org/10.3390/su17062706
Samsura, A. D. F., & Rufaidah, P. (2025). Fear of missing out (FOMO) and consumer behaviour: What is next? (A bibliometric analysis and systematic literature review). Society, 13(2), 833–856. https://doi.org/10.33019/society.v13i2.864
Saputri, R. K., Februyani, N., Pitaloka, R. I. K., Wulandari, V. A. D., & Nafisah, R. (2023). Pelatihan dan pendampingan kewirausahaan mahasiswa untuk meningkatkan jumlah mahasiswa wirausaha. Journal of Research Applications in Community Service, 2(3), 87–92. https://doi.org/10.32665/jarcoms.v2i3.1920
Sofiana, I. I., & Indrawati, E. S. (2020). Hubungan antara harga diri dengan perilaku konsumtif membeli kosmetik pada mahasiswi jurusan manajemen Fakultas Ekonomika dan Bisnis Universitas X Semarang. Jurnal EMPATI, 9(1), 58–64. https://doi.org/10.14710/empati.2020.26922
Sutanto, E. M., & Aubelia, S. (2022). Lifestyle and self-esteem of Generation Z in gadget purchasing decision. Trikonomika, 21(2), 54–63. https://doi.org/10.23969/trikonomika.v21i2.5410
Taufani, A. R. (2020). Budaya pecinta kopi dan gaya hidup urban kedai kopi di Surabaya: Analisis visual semiotika spasial. Medkom: Jurnal Media dan Komunikasi, 1(1), 23–39. https://doi.org/10.20473/medkom.v1i1.22926
Velian Zalfa, M. C. S., & M. C. I. (2025). Pengaruh kelangkaan (scarcity) terhadap pembelian impulsif (impulse buying) dengan rasa takut kehilangan (FOMO) sebagai mediasi: Studi pada pembelian produk Labubu blind box. Journal of Social and Economics Research, 7(1), 1573–1587. https://doi.org/10.54783/jser.v7i1.950
Wijayanti, N. A., & Isa, M. (2025). Pengaruh consumer engagement dalam memediasi interactivity dan vividness konten marketing TikTok terhadap purchase intention. , 4(2), 3511–3522.