Main Article Content

Abstract

This study aims to determine whether the service quality of internet-based auctions (e-Auction) has an impact on the satisfaction of auction applicants at KPKNL Metro. The research design used is a quantitative approach. The results show that the service quality of internet-based auctions (e-Auction) has a significant effect on the satisfaction of auction applicants at KPKNL Metro. The service quality of the internet auction on the satisfaction of auction applicants has a p-value of 0.000 < 0.05 and a t-value of 5.745 > t-table 2.023, indicating that H1 is accepted, meaning there is an effect of the internet auction service quality on the satisfaction of auction applicants at KPKNL Metro. The F-value of 33.006 > the F-table value of 3.24 further confirms that H1 is accepted, meaning there is a simultaneous effect of internet auction service quality (X) on auction applicant satisfaction (Y). The R Square value, or coefficient of determination, is 0.471, meaning that the effect of the independent variable (X) on the dependent variable (Y) is 47.1%. Therefore, it can be concluded that H0 is rejected, and Ha is accepted, indicating that the quality of internet auction the satisfaction of auction applicants at KPKNL Metro.

Keywords

Internet Auction Service Quality (e-Auction) E-SERVQUAL Method Auction Applicant Satisfaction

Article Details

How to Cite
Mazwa, R. P. ., Maskanah, U. ., & Afif, M. . (2025). The Effect of E-Auction Service Quality on The Satisfaction of Auction Applicants at KPKNL Metro. Golden Ratio of Data in Summary, 5(1), 105–113. https://doi.org/10.52970/grdis.v5i1.916

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