Article Sidebar

Download
Download Article

Main Article Content

Abstract

As technology advances, smartphone devices become a fascinating topic for conversation. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. Furthermore, when choosing a smartphone, shoppers consider the product's nation of origin. This study uses a quantitative approach method. Involving the 100-person Dumai City community. The findings of the partial analysis indicate that brands have a positive and significant effect on consumer attitudes and country of origin variables have a positive but not significant effect on consumer attitudes. Brand and country of origin together have a positive and significant effect on consumer attitudes in the Dumai City community. The result of the Determination Coefficient is 21.3%, with the remaining 78.7% impacted by other variables.

Keywords

Brand Country of Origin Consumer Attitudes

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Apia Septira, I., Nur Kholiza, H., & Rahmadhania, R. (2024). Brand and Country of Origin Towards Consumer Attitudes in Choosing Smartphones . Golden Ratio of Data in Summary, 4(2), 295–301. https://doi.org/10.52970/grdis.v4i2.534
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Afrizal, D., Saputra, R. I., & Ilyanzah, D. (2023). E-Government Usage: Taxpayers’ Determining Factors in Using The E-Filing Application in Dumai City. YUME : Journal of Management, 6(3), 120–135. https://doi.org/https://doi.org/10.37531/yum.v6i2.6101
  2. Afrizal, D., Utama, S., Hildawati, H., Yuhardi, Y., & Sofyan, S. (2023). Factors Influencing The Intention of Businesses Actor To Adopt Online Applications : An Empirical Evidence In Indonesia. Golden Ratio of Marketing and Applied Psychology of Business, 3(1), 66–75.
  3. Afrizal, D., Wallang, M., Hijeriah, E. M., Erlianti, D., & Yusuf, I. M. (2023). E-Government services: Improving employment services in Dumai City. Publisia: Jurnal Ilmu Administrasi Publik, 8(2), 148–159. https://doi.org/10.26905/pjiap.v8i2.10266
  4. C.R. Kothari. (2004). Research Methodology: Methods and techniques (2nd ed.). New Age International (P) Limited Publishers.
  5. Citra, A. C., & Syahlani, S. P. (2008). Efek Merek Domestik VS Asing dan Informasi Country-of-Origin terhadap Persepsi dan Sikap Konsumen:Studi Perilaku Konsumen Pada Produk Susu Olahan. Jurnal Ekonomi Dan Bisnis Indonesia, 23(2), 164–177.
  6. Fransiskus, Y., & Nasution, A. R. (2017). Pengaruh Merek Dan Negara Asal Terhadap Sikap Konsumen Dalam Memilih Produk Handphone. JURNAL PLANS Penelitian Ilmu Manajemen & Bisnis, 12(2), 121–124.
  7. Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan SPSS. Badan Penerbit UNDIP.
  8. Hananto, K. (2015). Pengaruh Brand Image dan Country of Origin Terhadap Minat Pembelian Iphone. Parsimonia, 2(2), 13–22.
  9. Mohd, N. Y., Nasser, M. N., & Mohamad, O. (2007). Does image oF-calculatedry-of-origin matter to brand equity? Journal of Product and Brand Management, 16(1), 38–48. https://doi.org/10.1108/10610420710731142
  10. Ningsih, S., & Dukalang, H. H. (2019). Penerapan Metode Suksesif Interval pada Analsis Regresi Linier Berganda. Jambura Journal of Mathematics, 1(1), 43–53. https://doi.org/10.34312/jjom.v1i1.1742
  11. Rangkuti, F. (2004). Business Plan. PT Gramedia Pustaka.
  12. Septira, I. A. (2019). Swot Analysis in Making Relationship Marketing Program at Share Tea Sun Plaza Medan Analisis Swot Dalam Pembuatan Program relationship Marketing Pada Share Tea Sun Plaza Medan. Management Studies and Entrepreneurship Journal, 1(2), 133–145. http://journal.yrpipku.com/index.php/msej
  13. Siwu, T. N., Worang, F., & Walangitan, M. D. (2023). Analisis Pegaruh Citra Merek (Brand Image) Dan Negara Asal (Country of Origin) Terhadap Sikap Konsumen Dalam Memilih Produk Handphone (Studi Kasus Pada Pengunjung Tempat Kebugaran Flex Gym, Kota Bitung). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(4), 809–816. https://doi.org/10.35794/emba.v11i4.51972
  14. Soraya, A., & Siregar, O. M. (2021). Pengaruh Country of Origin dan Brand Image terhadap Keputusan Pembelian Produk Nature Republic pada Mahasiswa di Universitas Sumatera Utara. Seminar Nasional Hasil Riset Dan Pengabdian Kepada Masyarakat Universitas Sahid Surakarta, 1(1), 400–416. https://jurnal.usahidsolo.ac.id/index.php/SENRIABDI/article/view/872
  15. Sudirjo, F., Muhtadi, M. A., & Manik, D. E. M. (2023). Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(03), 207–215. https://doi.org/10.58812/jekws.v1i03.526
  16. Sugiyono. (2018). Metode penelitian kuantitatif (Cet. 1). Alfabeta.
  17. Sulistiyani. (2023). Analisa Pasar dan Perilaku Konsumen. STIPAS PUBLISHER.
  18. Sumarwan, U. (2011). Perilaku Konsumen. Ghalia.
  19. Yuhardi, Y., Sari, T. V., & Afrizal, D. (2022). Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Mayang Suri Hotel. Ekonomika, 6(1), 123–130. https://doi.org/10.32503/jmk.v5i2.1003

Similar Articles

1 2 3 4 5 6 7 > >> 

You may also start an advanced similarity search for this article.