Article Sidebar

Download
Download Article

Main Article Content

Abstract

This study aims to determine the effect of product innovation and entrepreneurial marketing on the competitive advantage of SME in Medan Tuntungan District, North Sumatra. This type of research uses quantitative methods. The population of this study were all SME in Medan Tuntungan District, totaling 375 SME, and the number of samples obtained from calculations using the Slovin formula, namely 79 samples. The results obtained from this study are that partially product innovation has a positive and significant effect on competitive advantage with a t-calculated of 2.895 and a t-estimated worth 1.99 so that the t-calculated> t-estimated (2.895> 1.99) and the significance value is smaller than 0.05 (0.025 <0.05). Likewise, the entrepreneurial marketing variable has a positive and significant effect on competitive advantage with a t-calculated of 2.014 and a t-estimated worth 1, 99 so that the t-calculated> t-estimated (2.014> 1, 99) and a significance value smaller than 0.05 (0.019 < 0.05). While simultaneously, product innovation (X1) and entrepreneurial marketing (X2) together have a positive and significant effect on the competitive advantage of SME in Medan Tuntungan District with an F-calculated value of 4.027 and an F-estimated value of 3.12, so 4.027> 3.12 with a significance value of 0.022 < 0.05.

Keywords

Product Innovation Entrepreneurial Marketing Competitive Advantage

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Damanik, M. J. R., & Aisyah, N. (2024). The Effect of Product Innovation and Entrepreneurial Marketing on SME Competitive Advantage. Golden Ratio of Data in Summary, 4(2), 1010–1016. https://doi.org/10.52970/grdis.v4i2.739
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abotsi, A. K., Dake, G. Y., & Agyepong, R. A. (2014). Factors influencing risk management decisions of small and medium scale enterprises in Ghana. Contemporary Economics, 8(4), 397-414.
  2. Barringer, B. R., & Ireland, R. D. (2010). Entrepreneurship: Successfully launching new ventures.
  3. Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effects of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1), 7-18.
  4. Budianto, A., & Setiawan, I. (2020). The Effect of Innovation and Product Quality on Competitive Advantage (A Study on Payung Geulis Mandiri Tasikmalaya). Business Management and Entrepreneurship Journal, 2(1), 56-65.
  5. Curatman, A. (2016). Analysis of factors influencing product innovation that has an impact on the competitive advantage of food and beverage SMEs in the harjamukti area of Cirebon city. LOGIKA Scientific Journal of Lemlit Unswagati Cirebon, 18(3), 61-75.
  6. David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th ed.). Pearson Education.
  7. Dess, G. G., Lumpkin, G., Eisner, A. B., & McNamara, G. (2014). Strategic Management: Text and Cases. McGraw-Hill Education.
  8. Eggers, F., Hansen, D. J., & Davis, A. E. (2012). Examining the relationship between customer and entrepreneurial orientation on nascent firms' marketing 68 strategy. International Entrepreneurship and Management Journal, 8, 203222.
  9. Fillis, I., Lehman, K., & Miles, M. P. (2017). The museum of old and new art: Leveraging entrepreneurial marketing to create a unique arts and vacation venture. Journal of Vacation Marketing, 23(1), 85-96.
  10. Gilmore, A. (2011). Entrepreneurial and SME marketing. Journal of research in marketing and entrepreneurship, 13(2), 137-145.
  11. Intan, S. (2016). The Effect of Product Innovation and Marketing Performance on Competitive Advantage. Benefita Journal, 1(3), 105-112.
  12. Kotler, Philip and Gary Armstrong. (2018). Principles of Marketing Management 17th ed. Pearson Prentice Hall: Global Edition
  13. Kotler, Philip and Kevin Lane Keller. (2016). Marketing Management 15th ed., Upper Saddle River New Jersey: Prentice- Hall International, Inc.
  14. Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of entrepreneurship and innovation management, 11(1), 19-34.
  15. Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124.
  16. Linanda, O., Musnaini, M., & YUNIARTI, Y. (2023). The Effect of Product Innovation and Product Quality on Competitive Advantage (Case Study at Jambi City Bakery) (Doctoral dissertation, Jambi University). 70
  17. Miles, M. P., Lewis, G. K., Hall-Phillips, A., Morrish, S. C., Gilmore, A., & Kasouf, C. J. (2016). The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience. Journal of Strategic Marketing, 24(1), 34-46.
  18. Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice, 10(4), 1-19.
  19. New Jersey: Pearson.
  20. Purba, W. K. (2019). The Effect of Entrepreneurial Marketing on Competitive Advantage with Innovation as a Mediating Variable (Study on Culinary SMEs in Malang City). Scientific Journal of FEB Students, 7 (2).
  21. Short, J. C., Ketchen, D. J., Shook, C. L., & Ireland, R. D. (2009). The concept of "opportunity" in entrepreneurship research: Past accomplishments and future challenges. Journal of Management, 36(1), 40-67.
  22. Suardhika, I Nengah, and Suryani, Ni Kadek. (2016). Strategic Role of Entrepreneurial Marketing and Customer Relation Marketing to Improve Competitive Advantage in Small and Medium Enterprises in Bali Indonesia. International Journal of Management and Commerce Innovation: Vol.4, Issue 1, 628-637
  23. Suharyati, S., Ediwarman, E., & Nobelson, N. (2021). Competitive Advantage through Entrepreneurial Marketing and Entrepreneurial Orientation of Micro, Small and Medium Enterprises. JIMFE (Scientific Journal of Management Faculty of Economics), 7(1), 11-26.
  24. Sumarsono, S. (2010). Entrepreneurship. Yogyakarta: Graha Ilmu.
  25. Syah, A. P. (2016). The Effect of Entrepreneurial Marketing on Business Performance. Medan: University of North Sumatra Faculty of Economics and Business Department of Management.
  26. Tjiptono Ph.D, Fandy.2014. Service Marketing principles of Research Application. Andi. Yogyakarta

Similar Articles

<< < 3 4 5 6 7 8 9 > >> 

You may also start an advanced similarity search for this article.