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Abstract
Indonesia's annual digital economic growth of 11% encourages Gojek to create an inclusive work ecosystem for more than 3.1 million driver partners. This study analyzes the influence of transformational leadership on Gojek's organizational culture and its impact on driver partner performance. The method used is a qualitative case study analyzing various written sources, including scientific articles, books, credible opinions, and company policy documents. The results showed that Gojek's transformational leadership succeeded in forming an inclusive and collaborative organizational culture, thus increasing the motivation and performance of driver partners. However, the work flexibility offered still faces challenges in the form of income uncertainty. This study recommends a performance-based incentive system and reward-based training to balance flexibility with optimal performance achievement. The findings are expected to serve as a practical reference for companies in creating a productive and sustainable work environment.
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References
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References
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394
Akman Dömbekci, H., & Erişen, M. A. (2022). Nitel araştırmalarda görüşme tekniği. Pegem Akademi Yayıncılık. https://www.pegem.net/urun/nitel-arastirmalarda-gorusme-teknigi
Batista-Foguet, J. M., Esteve, M., & van Witteloostuijn, A. (2021). Measuring leadership: An assessment of the Multifactor Leadership Questionnaire. PLoS ONE, 16(7 July). https://doi.org/10.1371/journal.pone.0254329
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Bushra, F., Usman, A., & Naveed, A. (2011). Effect of Transformational Leadership on Employees’ Job Satisfaction and Organizational Commitment in Banking Sector of Lahore (Pakistan). In International Journal of Business and Social Science (Vol. 2, Issue 18). www.ijbssnet.com
Creswell, J. W. (2007). Qualitative inquiry & research design : choosing among five approaches. Sage Publications.
Furqon, D. A. (2023). Science and Technology The Journey Of Gojek: Becoming Indonesia’s First Decacorn Startup (Vol. 7, Issue 2). http://jurnal.uts.ac.id
Green, D. D., Walker, C., Alabulththim, A., Smith, D., & Phillips, M. (2018). Fueling the Gig Economy: A Case Study Evaluation of Upwork.com. Management and Economics Research Journal, 04, 104. https://doi.org/10.18639/MERJ.2018.04.523634
Hartarto, M. A. B. A. (2023). Sambutan Menteri Koordinator Bidang Perekonomian Republik Indonesia.
Howard, P. M. A., Essuman, M. A., & Asare, T. O. (2019). Strategies for Determining the Production Cost and Pricing of Garments in Ghana: A Study of the Fashion Industries. International Journal of Business and Social Science, 10(3). https://doi.org/10.30845/ijbss.v10n3p7
Hussain, Z., Khan, A., Qureshi, M. A., Sharipudin, M.-N. S., & Alkara, İ. (Eds.). (2025). Knowledge Sharing and Fostering Collaborative Business Culture. IGI Global. https://doi.org/10.4018/979-8-3373-0710-7
Loang, O. K. (2023). A Comparative Analysis Of Leadership Styles: Implications For Organizational Performance And Employee Satisfaction. Article in the International Journal of Accounting. https://doi.org/10.55573/IJAFB.085032
Munana, N. (2018). Pengaruh lingkungan eksternal terhadap sistem pengendalian manajemen dengan budaya organisasi sebagai variabel mediasi (Skripsi, Universitas Indonesia).
Nur Sabrina, N., Studi Manajemen, P., & Ekonomi dan Bisnis, F. (n.d.). Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Dan Komitmen Organisasi Sebagai Mediasi (Studi pada Karyawan PT. Gojek Indonesia).
Osisiogu, C. A. (2017). ScholarWorks Transformational Leadership Strategies for Addressing Voluntary Employee Turnover. https://scholarworks.waldenu.edu/dissertations
Rachbini, E. M. (2023). Evaluasi dan perspektif ekonomi Indonesia: Perkembangan ekonomi digital. INDEF.
Ridlo, U. (2024). Metode penelitian studi kasus: Teori dan praktik. Publica Indonesia Utama.
Statista. (2023). Number of Gojek drivers from 2021 to 2023 [Data]. https://www.statista.com/statistics/1383222/goto-group-number-of-drivers-2021-2023/
Your Rehman, S., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1). https://doi.org/10.1186/s40497-019-0159-1
Wadhwa, P., Kumar, S., Kumar, T. J. D., Shukla, A., & Kumar, R. (2018). Bandgap tunability in a one-dimensional system. Condensed Matter, 3(4), 1–10. https://doi.org/10.3390/condmat3040034
Wahjono, S. I., Marina, A., Rahim, A. R., Rasulong. I., & Yani, T. I. I., (2020). Perilaku Organisasi Di Era Revolusi Industri 4.0. PT RajaGrafindo Persada.