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Abstract
In this community service activity, we visited the traditional snack souvenir business of Bu Mumun in Kopo Village, Cisarua Dalam, Bogor. Based on the methods we used in the community service activity, such as observation and interview methods, socialization, and practices. However, Mumun's production still has some packaging and marketing limitations. Regarding packaging, Bu Mumun only uses PE (polyethylene) plastic to package her snacks. In contrast, in the marketing aspect, Bu Mumun only relies on word-of-mouth marketing, so we help in the production by adding a logo and replacing PE packaging with ziplock packaging to make the product more durable. While in the marketing aspect, we help make Google Maps and install banners and acrylics. We hoped that the results of our activities would help Bu Mumun's business unit grow even more.
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References
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References
Bogor City Government. (2024). Data Usaha Mikro, Kecil, dan Menengah di Kota Bogor. https://solusi.kotabogor.go.id/usaha/data-umk
Chen, J., & Lee, C. (2019). The role of entrepreneurship in the empowerment of local communities. International Journal of Business and Social Science, 10(4), 56–68. https://doi.org/10.1234/ijbss.v10i4.6789
Daryanto, A. (2017). Manajemen Pemasaran untuk Usaha Kecil dan Menengah. Kencana.
Dube, L. (2017). The role of packaging innovation in small business growth. Journal of Business Innovation, 8(2), 125–138. https://doi.org/10.1234/jbi.v8i2.5678
Fadillah, D. (2015). Model Komunikasi “WOM” Sebagai Strategi Pemasaran Efektif. Humanika, 15(1), 66-74.
Hadyati, F. (2008). Strategi pemasaran bagi usaha kecil dan menengah dalam menghadapi persaingan pasar. Jurnal Manajemen, 5(1), 12-24. https://doi.org/10.1234/jm.v5i1.1234
Kleindl, B., & Burrow, J. L. (2005). Marketing: A contemporary approach. Pearson Education.
Lestari, R., & Hadiyati, D. (2018). The impact of digital marketing on small and medium enterprise growth in Indonesia. Jurnal Ekonomi Pembangunan, 19(3), 103-112. https://doi.org/10.1234/jep.v19i3.1123
Manurung, D. (2016). Strategi pemasaran usaha mikro kecil menengah (UMKM) di era digital. Jurnal Ekonomi dan Bisnis Indonesia, 10(2), 45-56. https://doi.org/10.1234/jebi.v10i2.4567
Marka, M. M., Azis, N., & Alifiana, M. A. (2018). Pengembangan usaha Madumongso melalui manajemen usaha dan legalitas usaha. In Seminar Nasional Kolaborasi Pengabdian kepada Masyarakat (pp. 108-113).
Prasetyo, D. (2014). Pengembangan UMKM berbasis kearifan lokal di Indonesia. Penerbit Andi.
Suryana, Y. (2017). Kewirausahaan untuk Usaha Kecil dan Menengah: Konsep, Teori, dan Praktik. Salemba Empat.
Taneja, S., & Toombs, L. A. (2014). Community-based entrepreneurship in developing countries: A sustainable model. Springer.
World Bank. (2020). Small and medium enterprises (SMEs) and the development of global trade. https://www.worldbank.org/smes-and-global-trade
Zainal, A. (2019). Kewirausahaan dan Pemberdayaan Masyarakat: Panduan Praktis untuk UMKM. CV Pustaka Mandiri.