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Abstract
This community service program aimed to enhance entrepreneurial literacy among Generation Z students by optimizing business opportunities through the use of Google Trends. Conducted at SMA Bintara 1 Depok, the activity involved 30 students from grade 11 and was carried out through a descriptive and participatory approach. The methodology included a combination of pre-test, lecture-based training, interactive discussions, post-test, and satisfaction surveys. Data were analyzed descriptively to measure improvements in students’ knowledge. Results showed a significant increase in understanding, with pre-test scores at 6.1% and 3% for Google Trends knowledge and usage respectively, rising to 97% and 93.9% after the intervention. The training successfully introduced students to the practical application of digital tools for market research and business strategy development. The program proved effective in fostering critical thinking, creativity, and systematic decision-making, thus contributing to the preparation of digitally competent young entrepreneurs for the evolving market landscape.
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References
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References
Bappenas. (2021). Peta Jalan SDGs Indonesia. Kementerian Perencanaan Pembangunan Nasional/Badan Perencanaan Pembangunan Nasional. Retrieved from https://sdgs.bappenas.go.id/
Karim, M., Hossain, M. A., Rahman, M. M., & Hossain, M. S. (2020). Assessing the governance mechanisms, corporate social responsibility, and performance: The moderating effect of board independence. Global Business Review, 24(2). https://doi.org/10.1177/0972150919892363
Kementerian Pendidikan dan Kebudayaan. (2024). Pengertian Projek Penguatan Profil Pelajar Pancasila. Retrieved from https://pusatinformasi.guru.kemdikbud.go.id/
Stillman, D., & Stillman, J. (2018). Generasi Z: Memahami karakter generasi baru yang akan mengubah dunia kerja. Jakarta: Gramedia Pustaka Utama.
Sujatmiko, E. (2018). Review buku Generasi Z: Memahami karakter generasi baru yang akan mengubah dunia kerja. Retrieved from https://rumahmillennials.com/