Golden Ratio of Mapping Idea and Literature Format
Golden Ratio of Mapping Idea and Literature Format with e-ISSN 2776-6381 encourages courageous and bold new ideas, focusing on contribution literature and conceptual mapping framework with multidisiplinary expertise approach. Golden Ratio of Mapping Idea and Literature Format welcomes reviews articles and papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations Publication Frequency: Quarterly Issue Per Year. Issue 1: November - January, Issue 2: February - April, Issue 3: May - July, Issue 4: August– October Language: English Prefix DOI:10.52970/grmilf EIC: Prof. Dr. Darmawan Napitupulu|Scopus|Scholar|Orcid|WoS|RG|Sinta Publisher: CV. Manunggal Halim Jaya Members, Abstract & Indexing: Crossref | RJI | Orcid.org | Scite | Dimension - Digital Service | Google Scholar | ROAD | Garuda | DORA | Scilit | Kudos | Copernicus | SINTA 4 | Asian Science Citation Index
Sportpreneurship as a Driver of Local Tourism Investment in The New World Era
The transformation of tourism patterns in the post-pandemic era, following the global COVID-19 crisis, has encouraged the emergence of innovative sectors that integrate lifestyle, entrepreneurship, and tourism development. One emerging concept is sportpreneurship, which combines sports activities with entrepreneurial initiatives and tourism-based economic opportunities. This study aims to analyze the role of sportpreneurship in supporting sports tourism development, stimulating local investment, and contributing to regional economic growth in the new world era. This research employs a qualitative descriptive approach to explore the relationship between sportpreneurship, sports tourism development, and tourism-related investment. Data were collected through literature review, observation of sports tourism activities, and examination of investment developments in sports-based enterprises. The collected data were analyzed using descriptive and interpretative methods to understand the dynamics between sports entrepreneurship and tourism development. The findings indicate that sportpreneurship has become an important driver of tourism development by transforming sports activities into attractive tourism experiences. Sports events, recreational sports activities, and the development of sports facilities attract both domestic and international tourists while generating economic benefits for local communities. Furthermore, integrating sports and tourism creates new investment opportunities, particularly in sports infrastructure, tourism services, and recreational facilities. Overall, sportpreneurship contributes to tourism diversification, enhances destination attractiveness, and strengthens regional competitiveness. The study highlights that sportpreneurship can function as a catalyst for tourism investment and sustainable regional economic development. These findings provide insights for policymakers and tourism stakeholders on integrating sports-based entrepreneurship into tourism development strategies to support long-term economic growth and sustainable tourism.
Copyright (c) 2026 Isyak Meirobie, Rizki Amelia, Valentina Happy Vanesa https://creativecommons.org/licenses/by-sa/4.0
Influence of Service Quality and Owner's Personal Branding on Decisions to Use Training Services Through Customer Trust
This study aims to analyze the influence of service quality and the owner's personal branding on customers' decision to use training services, through customer trust, at PT Kemilau Cahaya Inspirasi, Sidoarjo. The study used primary data collected through questionnaires distributed to training participants who had attended training more than once during the period from January 2023 to September 2025, with a sample of 80 respondents. The sampling technique was non-probability purposive sampling. The data were analyzed quantitatively using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that service quality and the owner's personal branding have a positive and significant effect on customer trust; however, they do not directly affect the decision to use training services. Customer trust significantly affects the decision to use training services and serves as a mediating variable. The main finding of this study shows that customer trust is a key factor that bridges the influence of service quality and personal branding on customers' decisions to use training services. Accordingly, trust plays a strategic role in strengthening the decision to use training services.
Copyright (c) 2026 R. Rianik, Ike Kusdyah Rachmawati, Yunus Handoko https://creativecommons.org/licenses/by-sa/4.0
Determinants of E-wallet User Satisfaction: Digital Financial Literacy, Ease of Use, and Trust in Generation Z
The rapid development of financial technology has driven significant transformations in digital payment systems, particularly through e-wallets. Generation Z, as digital natives and active e-wallet users, faces challenges related to digital financial literacy that could potentially impact their satisfaction levels. The purpose of this study is to analyze the factors influencing e-wallet user satisfaction among Generation Z, with a focus on the role of digital financial literacy, ease of use, and trust as key determinants, thus providing guidance for digital financial service providers in designing strategies to improve user satisfaction. This study uses a quantitative approach with primary data obtained through a questionnaire in the form of Google Forms. The population of this study is Generation Z in Jepara Regency who use e-wallets. The sampling technique used is non-probability sampling with a purposive sampling method. The criteria used by researchers to select the sample in this study are Generation Z born between 1997 and 2012, domiciled in Jepara, and have experience in using e-wallets (e.g., Dana, GoPay, OVO, ShopeePay, LinkAja). Data analysis was conducted using SmartPLS through outer model testing, inner model testing, and hypothesis testing. The research results show that digital financial literacy, ease of use, and trust have a positive and significant impact on user satisfaction. Thus, a good understanding of digital financial products, ease of use, and trust are key factors in determining user satisfaction. Operating an e-wallet and trusting the security of the service are the main keys to increasing Generation Z user satisfaction with e-wallets amidst increasingly fierce competition in the digital economic ecosystem.
Copyright (c) 2026 A. Aisyah, Hadi Ismanto https://creativecommons.org/licenses/by-sa/4.0
The Effect of Hard Skills and Soft Skills on Employee Performance
This study aims to examine the influence of Hard skills and Soft skills on Employee Performance, as well as to provide a clear picture of the relationship between the two and their contribution to improving employee performance. This study uses a quantitative approach with a descriptive research type, which was conducted at the company PT Perumda Tirta Mangkaluku Palopo City. The population in this study was 316 employees and the sample used was 76 respondents who were selected randomly. Data collected using questionnaires and analyzed using validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicate that Hard skills and soft skills have a significant effect on employee performance, both partially and simultaneously. The implication of this study is that companies need to improve the development of Hard skills and soft skills of employees in a balanced manner to improve employee performance. This study also contributes to the development of a human resource model that emphasizes the balance of Hard skill and soft skill competencies in forming a productive, adaptive, and competitive workforce.
Copyright (c) 2026 R. Rani, Suparni Sampetan, S. Sukri https://creativecommons.org/licenses/by-sa/4.0
The Effect of Bad Loans on Working Capital in the Rahmat Sejahtera Savings and Loan Cooperative Palopo
The effect of bad loans on working capital at the Rahmat Sejahtera Palopo savings and loan cooperative. The purpose is to find out and analyze the influence of bad loans on working capital in the Rahmat Sejahtera Palopo savings and loan cooperative. This study uses a proportional random sampling method, the data used in this study is primary data in the form of secondary data. The results of this study show that bad loans do not have a significant effect on working capital in the Rahmat Sejahtera Palopo savings and loan cooperative, this is evidenced by the results of data analysis explaining that the bad loan variable (X) has no effect on the working capital in the Rahmat Sejahtera Palopo savings and loan cooperative, the value of the correlation coefficient (R) is 54.5%, this shows that the relationship between the free variable, namely bad loans and working capital in the Rahmat Sejahtera Palopo savings and loan cooperative, has a weak relationship because it is close to 0 (zero) but still has a positive correlation, meaning that if the company tightens its collection of receivables to customers, it will increase working capital, the result of the determination coefficient value (R2) of 29.7% showed that the influence or contribution of the non-bad loan variable (x) on working capital (Y) in the Rahmat Sejahtera Palopo savings and loan cooperative was 29.7% and the remaining 70.3% was influenced by other factors or variables that were not studied in this study, The results of the t-test were conducted to see and partially measure the influence of the free variable (X) on the bound variable (Y).
Copyright (c) 2026 S. Sudirman, Henri Fauli, Umar Hi Salim https://creativecommons.org/licenses/by-sa/4.0
Digital Marketing and Marketing Performance
This study investigates the effect of digital marketing on marketing performance and examines the mediating role of big data analytics in Indonesian logistics firms. The study is grounded in the Resource-Based View (RBV) and Technology Organization Environment (TOE) frameworks, which emphasize the strategic importance of digital capabilities in enhancing organizational competitiveness. A quantitative explanatory approach with a cross-sectional design was employed. Data were collected from 350 respondents working in logistics companies in Indonesia using purposive sampling combined with company-size stratification. The questionnaire instruments were developed based on previous studies and validated through expert review and pilot testing. Reliability and validity assessments indicated satisfactory results, with Cronbach’s alpha and Composite Reliability values exceeding 0.70 and Average Variance Extracted (AVE) values above 0.50 for all constructs. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that digital marketing positively and significantly affects marketing performance (β = 0.32, p < 0.001) and big data analytics (β = 0.76, p < 0.001). Furthermore, big data analytics significantly influences marketing performance (β = 0.41, p < 0.001) and partially mediates the relationship between digital marketing and marketing performance (β = 0.31, p < 0.001). The model demonstrated substantial explanatory power with an R² value of 0.64 for marketing performance. These findings indicate that integrating digital marketing with big data analytics capability can enhance marketing effectiveness and strengthen competitive advantage in the logistics industry.
Copyright (c) 2026 Hikmah Sekarningtyas, Lenni Lukitasari https://creativecommons.org/licenses/by-sa/4.0
The Effect of AI Implementation, Logistics Information System Integration, and WMS on Operational Efficiency and Customer Satisfaction in Indonesian Logistics Companies
The Indonesian logistics industry is undergoing rapid digital transformation through the adoption of artificial intelligence (AI), Logistics Information System (LIS) integration, and Warehouse Management Systems (WMS). However, empirical studies examining the simultaneous effects of these technologies on operational efficiency and customer satisfaction remain limited. This study investigates the influence of AI implementation, LIS integration, and WMS adoption on operational efficiency and customer satisfaction in Indonesian logistics companies. A quantitative explanatory research design was applied using purposive sampling. Data were collected from 350 respondents, including logistics managers, warehouse supervisors, IT managers, and supply chain coordinators across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that AI implementation, LIS integration, and WMS adoption have positive and significant effects on operational efficiency. Operational efficiency also significantly improves customer satisfaction. Among the three digital technologies, AI implementation has the strongest standardized effect, followed by LIS integration and WMS adoption. The findings confirm that operational efficiency plays a crucial role in linking digital technology adoption with customer-related outcomes. This study contributes to TAM, RBV, TOE, and Digital Transformation Theory and provides practical insights for improving logistics performance.
Copyright (c) 2026 Rizkha Rida, Margie Subahagia Ningsih https://creativecommons.org/licenses/by-sa/4.0
The Effect of Digital Payment and Self Control on Students' Impulse Behavior in Palopo City
This study aims to understand the influence of ease of transactions using digital payments on consumer behavior. The study examined the impulsive behavior of students in Palopo City, both directly and in the aquarium, with internal factors such as self-control. This study used a quantitative approach with a descriptive research type. Data analysis used multiple linear regression analysis. The results of this study indicate that digital payments have a significant effect on impulsive behavior, but self-control has a positive effect on impulsive behavior among students in Palopo City. This indicates that the higher a person's self-control, the lower their impulsive behavior.
Copyright (c) 2026 Artika Sari Devi, Suhardi M Anwar, A. Antong https://creativecommons.org/licenses/by-sa/4.0
Analysis of Economic Vulnerability and Resilience of Communities Affected by Floods in Central Tapanuli, North Sumatra, and Aceh
This study examines the economic vulnerability and resilience of flood-affected communities in Central Tapanuli, North Sumatra, and Aceh through a qualitative literature review based on published articles, reports, and relevant policy documents. The study analyzes key dimensions of vulnerability, including poverty, livelihood dependence, limited financial access, housing conditions, disaster exposure, and adaptive capacity. The findings show that economic vulnerability is strongly influenced by dependence on climate-sensitive livelihoods, weak household assets, and limited access to savings, credit, insurance, and formal recovery assistance. Although affected communities demonstrate adaptive responses such as temporary relocation, livelihood diversification, housing modification, social capital utilization, and informal cooperation networks, overall community resilience remains relatively weak, particularly in social and institutional dimensions. The study highlights that flood management policies should move beyond short-term emergency relief toward integrated strategies that strengthen local economic capacity, adaptive social protection, community-based early warning systems, and sustainable livelihood diversification. These findings contribute to disaster risk reduction studies by emphasizing the need for inclusive, locally grounded, and multidimensional policy responses to reduce flood-related economic vulnerability.
Copyright (c) 2026 Bambang Sugiharto, H. Harkim, Maya Andriani, Syah Paradiba S. Sirait, Rejekia Vaizal Simanungkalit https://creativecommons.org/licenses/by-sa/4.0
The Role of Consultative Selling in Enhancing Sales Performance: Evidence from Indibiz Digital Services
Low success rates in closing sales deals remain a major challenge in business-to-business (B2B) digital-service markets. This study aims to analyze the implementation of the consultative selling approach in the sales process of Indibiz digital services and examine its role in enhancing the sales performance. This study employs a qualitative approach, with data collected through observation and in-depth interviews with informants involved in sales activities, supported by company documentation. Data validity was ensured through triangulation techniques, and data analysis was conducted through data reduction, data display, and conclusion drawing. The findings show that consultative selling helps sales personnel better understand customer needs, identify business problems, and provide relevant solutions to them. This approach plays an important role in building customer trust and increasing the likelihood of closing sales. In addition, it supports long-term relationships through continuous communication and post-sale assistance. However, several challenges remain, including complex decision-making processes in B2B markets and inconsistent implementation among salespeople. Therefore, future research should explore its application in different industries and combine qualitative and quantitative approaches to better understand its impact on sales performance.
Copyright (c) 2026 Muh. Febrianto Ahta Putra, Binarin Tiro Andika https://creativecommons.org/licenses/by-sa/4.0
SWOT Analysis for Enhancing the Competitiveness of Gambung Cake SMEs in Luwu Regency, Indonesia
This study aims to analyze the internal and external factors affecting the competitiveness of Gambung Cake Small and Medium-Sized Enterprises (SMEs) in Luwu Regency and formulate strategies for enhancing their competitiveness through a SWOT analysis approach. Gambung Cake is a traditional local culinary product with significant economic potential; however, it faces various challenges in an increasingly competitive market environment. This research employed a qualitative descriptive method, with data collected through direct observation, in-depth interviews with SME owners, and documentary studies. Data were analyzed using the SWOT matrix to identify strengths, weaknesses, opportunities, and threats, as well as the Internal-External (IE) matrix and SWOT matrix to formulate strategic alternatives. The findings indicate that Gambung Cake SMEs possess notable strengths in terms of product uniqueness and distinctive local tastes. However, they face weaknesses related to marketing, management, and limited capital. Opportunities include the growing interest of tourists in local culinary products and support from local government initiatives, whereas the primary threats stem from competition with similar products and changing consumer preferences. The recommended strategies include strength–opportunity (SO) strategies to maximize the unique characteristics of the product in targeting tourism markets; weakness–opportunity (WO) strategies to improve human resource capacity and access to financing; strength–threat (ST) strategies to maintain product advantages amid increasing competition; and weakness–threat (WT) strategies to minimize internal weaknesses in responding to external threats. This study is expected to contribute to the development of Gambung Cake SMEs by helping business owners better understand their business conditions, formulate effective marketing strategies, enhance competitiveness, and plan business development more systematically in the Luwu Regency. The SWOT analysis results indicate that Gambung Cake SMEs are currently in a growth phase, supporting the implementation of aggressive growth strategies (Supporting Aggressive Strategies).
Copyright (c) 2026 Ruslan Mahfuddin, Muhammad Haekal Yunus, N. Nasruddin https://creativecommons.org/licenses/by-sa/4.0
Navigating Employee Burnout in the Banking Sector
This study aims to analyze the influence of emotional intelligence and organizational support on employee burnout at Bank Sulselbar, Masamba Branch. Utilizing a quantitative approach with a causal associative design, data were collected through structured questionnaires distributed to a total population of 36 employees. Due to the limited population size, a saturated sampling (census) technique was applied. Data analysis was conducted using Multiple Linear Regression through SPSS software version 30. The partial statistical results indicate that both emotional intelligence (t = -1.827; sig. 0.077 > 0.05) and organizational support (t = -1.214; sig. 0.233 > 0.05) have a negative but non-significant influence on employee burnout. However, the simultaneous testing (F-test) reveals that both variables collectively exert a significant effect on mitigating burnout, with a significance value of 0.016 < 0.05. The R-Square value of 0.220 indicates that the independent variables contribute 22% to the variance in employee burnout, while the remaining 78% is explained by other factors outside this research model. This study concludes that while internal psychological traits and external managerial resources are insufficient to reduce burnout independently, their integration acts as a critical strategic buffer against work exhaustion in the banking sector. Implications: Bank management is highly recommended to synergize specialized emotional coping training with structural organizational support, such as adjusting work demands and introducing psychological assistance programs, to effectively lower burnout levels.
Copyright (c) 2026 Serli Yandiani, S. Saharuddin, I Ketut Patra https://creativecommons.org/licenses/by-sa/4.0
Explaining Student Intention to Use E-Learning Policy in Coastal and Archipelagic Regions
The digitalization that has occurred has changed the way universities in Indonesia implement the learning process. The government's push for e-learning the best solution for students and lecturers to carry out their learning activities. The emergence of a series of innovative findings related to online learning would certainly provide the government with insight into formulating regulations in the face for Students in the Coastal Area. The findings of research on the usage of information technology are not limited to universities as service providers, as well as on the student intentions of technology users. This paper will investigate how students intend to use e-learning in in the Coastal Area. Quantitative approach was conducted in Riau Island Province, involving 150 students. The main construct of the UTAUT Model, was studied and tested with Structural Equation Modeling. The results of the analysis show that only Facilitating Conditions and Trust have a positive and significant effect on the intention to use e-learning. The study suggests to government should prioritize improving the equitable distribution of technological infrastructure and internet accessibility, particularly in coastal areas, small islands, and border regions within the Riau Islands Province.
Copyright (c) 2026 Dedy Afrizal, H. Hildawati, Ilham Yuri Nanda, Dina Purnamasari, M. Tazri, Latifah Gusri, Ida Rahayu, Yusuf Velandi https://creativecommons.org/licenses/by-sa/4.0
The Influence of Application Quality, User Experience, and Digital Promotion on the Decision to Subscribe to Spotify Premium in Indonesia
The subscription economy model, which has become increasingly dominant amid digital disruption, positions subscription-based services as a primary revenue source for digital companies, while converting free (freemium) users into paying subscribers remains a strategic challenge. This study employed purposive sampling, a survey method, and a quantitative approach targeting active Spotify users in Indonesia. Data was analyzed using PLS-SEM to examine the relationships among variables. The results indicate that User Experience has a positive and significant effect on Subscription Decision, with a path coefficient of 0.637 and a p-value < 0.05, making it the most dominant variable influencing subscription decisions. Meanwhile, Application Quality and Digital Promotion have positive but insignificant effects on Subscription Decision. These findings suggest that the decision to subscribe to Spotify Premium is more strongly influenced by direct user experience encompassing cognitive, emotional, and functional aspects than by perceived application quality or exposure to digital promotions. The practical implication of this study highlights the importance of delivering superior user experience as a primary strategy to increase subscription decisions in digital application-based services.
Copyright (c) 2026 Clarissa Helga Liftiana, Haunan Damar, Guruh Taufan Hariyadi, Elia Resha Fatmawati https://creativecommons.org/licenses/by-sa/4.0
Belonging at Work: A Qualitative Meta-Synthesis of Workplace Inclusion, Social Identity, and Employee Well-Being
Organizations today face increasing pressure not only to enhance productivity and performance but also to create work environments where employees feel genuinely accepted, valued, and integrated as meaningful members of the organizational community. This systematic literature review adopts a qualitative meta-synthesis approach to analyze, synthesize, and integrate findings from prior research examining how belonging at work is formed through the interplay of workplace inclusion, social identity recognition, and employee well-being. Workplace belonging represents a critical organizational concern because it directly influences employee engagement, psychological health, work motivation, retention, and the quality of social relationships within organizations. Through a rigorous examination of peer-reviewed articles published between 2014 and 2026 across multiple academic databases, this study identifies several interconnected themes: workplace inclusion as a foundational condition, social identity recognition as a psychological mechanism, psychological safety as a mediating factor, inclusive leadership as a facilitating influence, social support and organizational culture as contextual moderators, and employee well-being as the ultimate outcome. The findings reveal that belonging at work is a multidimensional social-psychological phenomenon shaped by structural organizational practices, interpersonal relationships, leadership behaviors, and cultural norms. This review contributes theoretically by integrating previously fragmented literature into a comprehensive conceptual framework explaining the formation and consequences of workplace belonging. Practically, the findings offer actionable insights for organizational leaders and human resource practitioners seeking to design inclusive workplaces that promote employee health, engagement, and sustainable organizational performance.
Copyright (c) 2026 Maria Ulfah https://creativecommons.org/licenses/by-sa/4.0
The Influence of Infrastructure Quality on Community Welfare in North Luwu Regency
This study aims to analyze the condition of infrastructure quality, the level of community welfare, and examine the effect of infrastructure quality on community welfare in North Luwu Regency. This study uses a quantitative approach with a causal associative research type. The data used are primary data obtained through the distribution of questionnaires to 100 respondents from the North Luwu Regency community selected using a purposive sampling technique. Data analysis was carried out using validity tests, reliability tests, classical assumption tests, and simple linear regression analysis using the SPSS program. The results show that infrastructure quality has a positive and significant effect on community welfare. This is evidenced by the regression coefficient value of 0.634 and a significance value of 0.000 (<0.05), so the research hypothesis is accepted. The coefficient of determination (R²) value of 0.438 indicates that infrastructure quality is able to explain 43.8% of the variation in community welfare, while the rest is influenced by other factors outside the research model. These findings indicate that the better the quality, accessibility, and usefulness of public infrastructure, the higher the level of perceived community welfare. Therefore, local governments are expected to improve the quality and equity of infrastructure development as an effort to promote sustainable community welfare.
Copyright (c) 2026 Dicky Ade Anggriawan P, Sri Wahyuni Mustafa, Muhammad Ikbal https://creativecommons.org/licenses/by-sa/4.0
Operational Efficiency and Cost-Benefit Analysis of Electronic Medical Records (EMR) Transformation at the MAS Clinic in South Kalimantan
Digital transformation in the healthcare sector has become a strategic approach to improving operational efficiency and service quality. One form of this transformation is the implementation of Electronic Medical Records (EMR), which enables faster, more accurate, and integrated patient data management. Clinic MAS in South Kalimantan adopted EMR to replace the conventional administrative system that previously caused queue build-ups, service delays, potential errors in prescription reading, high administrative burdens, and weak operational control. This study aims to analyze the operational efficiency and cost-benefit of EMR transformation at Clinic MAS from the perspective of Digital Analytics in Business. The research employs a qualitative descriptive approach with a case study design. Data were collected through semi-structured interviews, observation, and documentation involving the clinic director, administrative staff, and healthcare workers. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results show that EMR implementation has eliminated queue build-ups, minimized prescription errors, reduced fraud potential, reduced paper usage through a paperless system, and lowered operational costs. Furthermore, EMR has increased clinic revenue by 60% to 70% within one year and enabled real-time business monitoring. The findings confirm that EMR transformation serves not merely as an administrative innovation but as a digital business intelligence strategy that supports profitability, business efficiency, and clinic competitiveness in the digital era.
Copyright (c) 2026 Novia Purnamasari, Martin Agusta, Adhika Ramadhan, Herman S. Soegoto, Agus Riyanto https://creativecommons.org/licenses/by-sa/4.0
The Role of Perceived Convenience and Trust in Sustainability Claims in Driving Sustainable Purchasing Behaviour in E-Commerce Users
Growing public awareness of environmental problems has boosted demand for sustainable shopping, especially on e commerce platforms that often highlight green or eco friendly labels in their marketing. However, many consumers doubt these claims because they do not fully trust the information provided. Past studies usually looked at convenience and trust as separate factors. Few have combined them to see how they work together in online shopping, particularly in developing nations like Indonesia. This research tries to fill that gap. It looks at how perceived convenience—meaning easy navigation, quick checkout, and clear product information—and trust in sustainability claims affect whether people actually buy green products. The study used a quantitative method, collecting data from 143 e commerce users chosen through purposive sampling. Participants answered a Likert scale questionnaire, and the researchers analyzed the data using SEM PLS. The findings show that convenience has a strong, positive effect on sustainable buying Behaviour. When platforms are user friendly, shoppers are more likely to choose eco friendly items. Trust in the sustainability claims also matters a lot. If shoppers believe the claims are honest and transparent, they are more willing to buy sustainable products. Moreover, trust acts as a bridge: it makes the influence of convenience even stronger, because a convenient platform that also provides believable green information encourages more purchases. Despite positive results, the study points out a common problem—there is still a gap between what consumers say they intend to do and what they actually do when it comes to buying environmentally friendly goods online.
Copyright (c) 2026 Adhika Ramadhan, Novia Purnamasari, Martin Agusta, Herman S. Soegoto, Lilis Puspitawati https://creativecommons.org/licenses/by-sa/4.0
Determinants of the Financial Behavior of Universitas Terbuka Students at SALUT Kartini Rembang
This study examines the influence of hedonistic lifestyle, financial technology, and financial literacy on the financial behavior of students in the Management Study Program at Open University SALUT Kartini Rembang. Data were collected using a questionnaire and a proportional random sampling technique. The data were analyzed using multiple linear regression with IBM SPSS Statistics (version 25). The results indicate that financial literacy and financial technology significantly and positively affect the financial behavior of students in the Management Study Program at Open University SALUT Kartini Rembang. Meanwhile, a hedonistic lifestyle has a negative but relatively weak effect on students' financial behavior. The coefficient of determination (R²) shows that 16.7% of the variation in financial behavior can be explained by the variables included in the model, while the remaining 83.3% is influenced by other factors not examined in this study.
Copyright (c) 2026 Durrotun Nafisah, Dian Anita Sari https://creativecommons.org/licenses/by-sa/4.0
Human or Artificial? A Meta-Analysis of the Effects of AI-Driven Marketing Interactions on Consumer Trust, Purchase Intention, and Brand Engagement
This systematic literature review employs the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to synthesize empirical evidence on the effects of AI-driven marketing interactions including chatbots, virtual assistants, recommendation systems, AI customer service, personalized advertising, and conversational commerce on consumer trust, purchase intention, and brand engagement. Following a comprehensive search across eight reputable databases (Scopus, Web of Science, ScienceDirect, Emerald Insight, SpringerLink, Taylor & Francis, Wiley Online Library, and Sage Journals) for publications between 2019 and 2026, a total of 124 peer-reviewed empirical studies were included in the qualitative synthesis, with 48 studies providing sufficient quantitative data for meta-analytic procedures. The findings reveal that AI-driven marketing interactions predominantly exert positive effects on consumer trust (72% of studies), purchase intention (78%), and brand engagement (68%), contingent upon perceived anthropomorphism, transparency, personalization quality, and system responsiveness. Key mediating variables include perceived value, social presence, customer experience, and cognitive absorption, while privacy concerns, technology readiness, consumer innovativeness, and brand familiarity emerge as significant moderators. This review contributes theoretically by integrating Technology Acceptance Model (TAM), Social Presence Theory, Trust Theory, and Stimulus-Organism-Response (S-O-R) Framework into a comprehensive conceptual model explaining consumer responses to AI marketing. Practically, the findings provide actionable insights for marketers, brand managers, and AI developers to design human-centered, transparent, and ethically responsible AI marketing systems that foster meaningful consumer-brand relationships.
Copyright (c) 2026 Mega Aulianda, Yundi Permadi Hakim, L. Lasnoto https://creativecommons.org/licenses/by-sa/4.0
The Influence of Trust in Online Shopping on Risk Perception and Repurchase Intention in E-Commerce
This study aims to analyze the influence of experience, perceived reputation, perceived website quality, and perceived security on trust in online shopping and their impact on risk perception and repurchase intention among active e-commerce consumers in Indonesia. The study is motivated by the rapid growth of online shopping activities and the increasingly competitive e-commerce industry, requiring companies to understand the factors that strengthen consumer trust, reduce perceived risk, and encourage repurchase behavior. Unlike purchase intention, repurchase intention reflects consumers’ willingness to continue purchasing from the same platform based on previous shopping experiences and perceived value. This research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 216 active e-commerce users in Indonesia selected using purposive sampling. Respondents were consumers who had previously conducted online shopping transactions through e-commerce platforms. The collected data were analyzed using Structural Equation Modeling (SEM) with AMOS 26 software to examine the relationships among the proposed variables. The findings reveal that experience, perceived reputation, perceived website quality, and perceived security have positive effects on trust in online shopping. Furthermore, trust in online shopping has a positive effect on repurchase intention and significantly influences consumers’ risk perception. Risk perception, however, has a negative effect on repurchase intention, indicating that higher perceived risk reduces consumers’ willingness to make repeat purchases through e-commerce platforms. The findings suggest that consumer trust plays a crucial role in encouraging repurchase intention. Therefore, e-commerce companies should continuously improve website quality, strengthen transaction security, maintain a positive corporate reputation, and provide satisfying shopping experiences to enhance consumer trust, reduce perceived risk, and foster long-term customer relationships through repeated online purchases.
Copyright (c) 2026 Raihan Andhika Dhiyaa Putranda, Husna Leila Yusran https://creativecommons.org/licenses/by-sa/4.0
The Effect of Social Media Usage on Increasing Sales in Micro, Small, and Medium Enterprises (MSMEs)
This study used a questionnaire as the data collection technique. Based on the data analysis conducted on the research sample, the results showed that the use of social media platforms, including Facebook, TikTok, and Instagram, had a significant simultaneous effect on increasing sales. This finding is indicated by the significance value obtained from the simultaneous test, which was 0.000 < 0.05. The influence of social media usage on sales growth was 64.5%, indicating that Facebook, TikTok, and Instagram contributed significantly to increasing sales. Meanwhile, the remaining 35.5% was influenced by other factors not examined in this study. The implication of this research is that MSMEs should optimize the use of social media as a promotional tool to improve sales performance.
Copyright (c) 2026 Maria Pransiska, S. Sukarni https://creativecommons.org/licenses/by-sa/4.0
Unveiling the Dark Side of Workplace Connectivity
Digital communication technologies have transformed workplace operations by increasing flexibility, efficiency, and collaboration. However, they also contribute to digital presenteeism, where employees remain digitally available and responsive despite fatigue, illness, psychological distress, or being outside working hours. This systematic literature review uses a qualitative meta-synthesis approach to examine the relationship between digital presenteeism, employee well-being, and sustainable performance. Based on 139 peer-reviewed articles from Scopus, Web of Science, ScienceDirect, and Emerald Insight, the review identifies key themes such as always-on work culture, blurred work-life boundaries, technostress, hidden labor, productivity paradox, declining well-being, and sustainable performance challenges. The findings show that excessive digital connectivity and constant availability expectations increase techno-overload, emotional exhaustion, work-life imbalance, and burnout. Although digital presenteeism may create short-term productivity, it can weaken long-term employee well-being and organizational sustainability. This study proposes a conceptual framework highlighting the role of organizational support, digital leadership, right-to-disconnect policies, and boundary management practices in reducing the negative effects of digital presenteeism.
Copyright (c) 2026 Nurhaeda Zaeni, M. Maryadi, Abd. Rajab https://creativecommons.org/licenses/by-sa/4.0
A Planning Model for Village Fund Allocation in Infrastructure Development in Pattappa Village
This study aims to analyze the planning of Village Fund allocation for infrastructure development in Pattappa Village, Pujananting Subdistrict, Barru Regency. The study employed a qualitative approach using a case study method, with data collected through interviews, observation, and documentation. The findings show that Village Fund planning has been implemented in a participatory and sequential manner through hamlet deliberations and village development planning meetings. The process also refers to the Village Medium-Term Development Plan and the Village Government Work Plan in accordance with statutory provisions. However, planning effectiveness continues to face several constraints, including dynamic regulatory changes, limited capacity among village officials, and inadequate administrative support infrastructure at the village level. Strategic actors and community participation have functioned relatively well, although stronger coordination and capacity development are still needed to optimize sustainable village infrastructure development.
Copyright (c) 2026 S. Sarina, Muh. Ikbal, I Ketut Patra https://creativecommons.org/licenses/by-sa/4.0
Implementing ALTAEXPERIENCE.ID: A Digital Data Management Approach to Support Strategic Marketing Communication in Music Events
The study examines the planning of a digital data management system named "ALTAEXPERIENCE.ID" to enhance marketing communication and audience engagement within the music event industry. In the complex digital era, marketing effectiveness relies heavily on targeted interactions and efficient data management. This study employs a project planning methodology supported by empirical survey data from 55 concert-goers and a comprehensive situational analysis, including SWOT and competitor evaluation. The proposed system integrates QR Code technology, the WhatsApp Business API, and digital gamification to create a centralized ecosystem for seamless registration, real-time interaction, and automated data collection. The results reveal that 56.4% of attendees frequently encounter technical issues such as long queues and ticket fraud, while 100% of respondents expressed a high willingness to adopt a digital identity system for improved access and interactive features. Major findings suggest that "ALTAEXPERIENCE.ID" successfully transforms traditional one-way marketing into a participatory "phygital" experience that boosts brand recall and loyalty. The system enables organizers to analyze audience interaction data in real-time, providing actionable insights to refine marketing messages for future events. By bridging the gap between physical and digital engagement, this planning serves as a practical, scalable solution for event organizers navigating the digital transformation.
Copyright (c) 2026 Muhammad Akbaryadi https://creativecommons.org/licenses/by-sa/4.0
Trust and Ease of Use as Determinants of QRIS Adoption Intention among Culinary MSMEs in Indramayu Regency
payment systems, including among culinary MSMEs in Indramayu Regency. QRIS emerges as an integrated digital payment innovation offering efficiency and convenience. Students, as the digital generation, represent a potential segment for QRIS adoption. This study was conducted to understand respondents’ perceptions and analyze the influence of trust and ease of use on interest in using QRIS. The research employs descriptive and associative methods with a quantitative approach, involving 96 respondents through purposive sampling and questionnaires as instruments. Research data was analyzed using simple and multiple linear regression via SPSS version 25. The findings reveal that the influence of trust and ease of use on interest in using QRIS are categorized as very good. Both t-tests and F-tests show that trust and ease of use have a significant positive influence on interest in using QRIS, both partially and simultaneously. Indicating that the higher trust and ease of use, result in the greater the students' interest in using QRIS for transactions in culinary MSMEs.
Copyright (c) 2026 Tiara Fitri Rizkiyah https://creativecommons.org/licenses/by-sa/4.0