Golden Ratio of Mapping Idea and Literature Format
Golden Ratio of Mapping Idea and Literature Format with e-ISSN 2776-6381 encourages courageous and bold new ideas, focusing on contribution literature and conceptual mapping framework with multidisiplinary expertise approach. Golden Ratio of Mapping Idea and Literature Format welcomes reviews articles and papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations Publication Frequency: Quarterly Issue Per Year. Issue 1: November - January, Issue 2: February - April, Issue 3: May - July, Issue 4: August– October Language: English Prefix DOI:10.52970/grmilf EIC: Prof. Dr. Darmawan Napitupulu|Scopus|Scholar|Orcid|WoS|RG|Sinta Publisher: CV. Manunggal Halim Jaya Members, Abstract & Indexing: Crossref | RJI | Orcid.org | Scite | Dimension - Digital Service | Google Scholar | ROAD | Garuda | DORA | Scilit | Kudos | Copernicus | SINTA 4 | Asian Science Citation Index
Visual Communication Design for Promoting Pindang Borgibor as a Culinary Heritage of South OKU in Palembang City, Indonesia
Pindang Borgibor is a traditional dish from South OKU, South Sumatra, combining freshwater fish with tempoyak-based sauce. Its popularity remains low, particularly among Generation Z in Palembang, who tend to prefer modern cuisine and digital lifestyle trends. This project aims to introduce Pindang Borgibor more effectively, with the expectation of increasing its appeal among Generation Z in Palembang. Additionally, this promotional effort seeks to support the preservation of local culinary heritage and contribute positively to the regional creative economy rooted in culinary culture. The design method employed is the Design Thinking approach, which consists of five key stages: empathize, define, ideate, prototype, and test. Data were collected through observations, interviews, surveys, and literature reviews related to traditional culinary promotion strategies. The project resulted in various forms of promotional media, including an innovative instant pindang product (Self Cooking Box), promotional videos, and visual print media, all designed to align with the information-consumption habits of Generation Z. Through a strong visual approach and the strategic use of social media, this initiative is expected to improve the recognition and appreciation of Pindang Borgibor, helping it become part of an evolving culinary identity while supporting cultural preservation and the growth of the regional culinary-based creative economy.
Copyright (c) 2026 Hediana Imelda Edwar, Husni Mubarat, Yosef Yulius https://creativecommons.org/licenses/by-sa/4.0
The Effect of Excise Tariff Increases and Electronic Cigarettes Brand Equity on Purchase Decisions in Palembang City, Indonesia
This study aims to examine the effect of excise tax increases and e-cigarette brand equity on consumer purchasing decisions in Palembang. The rapid growth of the e-cigarette industry, coupled with government excise tax policies, has significantly reshaped consumer behavior and market dynamics. Excise tax increases are intended to regulate consumption and improve public health, yet they may also influence price sensitivity and purchasing preferences. Meanwhile, brand equity plays a crucial role in shaping consumer perceptions, loyalty, and decision-making, particularly in competitive markets such as e-cigarettes. This research adopts a quantitative approach to analyze these relationships empirically. Data were collected using structured questionnaires distributed to consumers who have experience purchasing e-cigarette products in Palembang. A purposive sampling technique was employed to ensure that respondents met specific criteria relevant to the study's objectives, yielding a total of 100 valid samples. Descriptive statistical analysis was conducted to identify respondent characteristics and variable tendencies. At the same time, multiple linear regression in SPSS version 25 was applied to test the proposed hypotheses and to measure the magnitude of each independent variable's influence on purchasing decisions. The findings indicate that both excise tax increases and e-cigarette brand equity significantly affect purchasing decisions. Specifically, higher excise taxes tend to alter consumer purchasing patterns, while substantial brand equity positively influences consumer confidence and preference, thereby encouraging purchase intentions. These results suggest that although fiscal policies may affect demand, brand strength remains a critical factor in sustaining consumer interest. The study provides practical implications for policymakers in designing effective taxation strategies and for industry players in strengthening brand equity to maintain competitiveness in an increasingly regulated market.
Copyright (c) 2026 Musyari Az Zahran, Vhika Meiriasari , Reni Aziatul Pebriani https://creativecommons.org/licenses/by-sa/4.0
The Effect of Experiential Marketing on Customer Loyalty: A Case Study of PT. Kansas Berkah Mandiri
Customer loyalty is a critical element for business sustainability, especially in the service industry, where market competition is intense. One marketing approach considered effective at fostering loyalty is experiential marketing, which focuses on delivering meaningful, engaging experiences to customers. This study aims to examine the influence of experiential marketing on customer loyalty at PT Kansas Berkah Mandiri in 2025. A quantitative approach was employed, using a structured questionnaire distributed to 120 company customers. The data were analyzed using multiple linear regression to identify the effects of five experiential marketing dimensions: sense, feel, think, act, and relate. The results revealed that all five dimensions significantly and positively affect customer loyalty. These findings suggest that the company's efforts to create impactful customer experiences have strengthened loyalty. The study offers strategic insights for managers to enhance experience-based marketing efforts to retain customers in an increasingly competitive market landscape.
Copyright (c) 2026 Aisyah Amajida Jauza, Leni Cahyani https://creativecommons.org/licenses/by-sa/4.0
The Mediating Role of Consumer Trust between Influencer Credibility and Emotional Brand Attachment among Skintific Consumers in Yogyakarta, Indonesia
The beauty industry in Indonesia is experiencing significant growth, particularly in the skincare sector. Influencer marketing strategies are key to building emotional relationships with consumers. This study aims to analyze the effect of influencer credibility on emotional brand attachment, with consumer trust as a mediating variable among Skintific users in Yogyakarta. Using quantitative methods and a survey of 139 Generation Z respondents, data were analyzed with PLS-SEM in SmartPLS 4. The results show that influencer credibility has a significant positive effect on consumer trust and emotional brand attachment. Consumer trust partially mediates this relationship, indicating that influencer credibility will be more effective in building emotional brand attachment when it first fosters trust. These findings confirm that influencer credibility serves as the initial foundation for the psychological mechanism of trust, which, in turn, creates long-term emotional brand attachment. The limitations of this study lie in the limited geographic scope of Yogyakarta. Therefore, future research is recommended to expand the population reach to a national scale, adopt a longitudinal approach, and consider variables such as perceived authenticity and consumer engagement to yield more comprehensive results.
Copyright (c) 2026 Puspita Anggraeni Prabowo, Nina Fapari Arif https://creativecommons.org/licenses/by-sa/4.0
Quality of Digital Public Services in Pelabuhan Village, Samarinda, Indonesia
This study aims to analyze the quality of digital public services using the SAMAGOV application in the Pelabuhan sub-district of Samarinda City. The digitization of public services is part of local government efforts to improve the effectiveness, efficiency, transparency, and accountability of services to the community in line with developments in information technology and the implementation of the Smart City concept. This study uses a qualitative descriptive approach, with data collected through semi-structured interviews, field observations, and document analysis. Research informants include the Village Head, Village Secretary, village officials/staff, and the community as users of digital public services. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing, using four dimensions of digital public service quality as the analytical framework: usability, reliability, responsiveness, and citizen support. The results showed that the SAMAGOV application improved the accessibility and efficiency of administrative services at the village level, especially for people with adequate digital literacy. However, obstacles persisted among the elderly and users with limited technological capabilities, who required assistance from village officials. In terms of reliability, digital services still face technical disruptions affected by the stability of servers and networks managed at the city level. However, the village administration has demonstrated a high level of responsiveness and support through direct assistance and the provision of digital services. Overall, the quality of digital public services through the SAMAGOV application in Pelabuhan Village is quite good, but still requires continuous improvement, particularly in strengthening technological infrastructure, increasing human resource capacity, and expanding digital literacy and awareness among the community.
Copyright (c) 2026 Hafidzatul Amanah, Sry Reski Mulka https://creativecommons.org/licenses/by-sa/4.0
Brand Trust as a Determinant of Consumer Loyalty: An Empirical Study on Skincare Brands
This study assesses the importance of brand trust in creating customer loyalty for ESQA, a premium cosmetics brand from Indonesia. The background of this research stems from the rapid growth of the beauty industry in this country, which is accompanied by fierce competition between local and international products. Therefore, it is necessary to identify the factors that influence consumer loyalty. A quantitative methodology was used by conducting an online survey of 100 female ESQA users in the Greater Jakarta area. Using simple linear regression, the analysis found that brand trust significantly influences consumer loyalty (R² = 0.725). This means that 72.5% of changes in consumer loyalty are closely related to the level of trust in the brand. These results confirm that consistency in product quality, transparency in communication, and brand credibility are important aspects for retaining consumers in the long term. Practical recommendations from this study highlight the need for local beauty industry players to implement sustainable brand management strategies to address market competition.
Copyright (c) 2026 Argya Willa Larasati, Didin Hikmah Perkasa https://creativecommons.org/licenses/by-sa/4.0
The Role of Satisfaction in Enhancing Customer Loyalty in Islamic Mobile Banking Services of Bank Syariah Indonesia
This study aims to address the research question of how perceived security, perceived ease of use, and service facilities influence customer loyalty toward Islamic mobile banking services, both directly and indirectly through trust and satisfaction. Specifically, this study tests the hypotheses that perceived security and perceived ease of use positively affect customer loyalty among BSI Mobile users. That trust and satisfaction mediate these relationships, while the effect of service facilities is expected to be more prominent through customer satisfaction. An explanatory quantitative approach was employed, collecting data from 240 active users of BSI Mobile, which were analyzed using Structural Equation Modeling (SEM) in AMOS. The results indicate that perceived security and perceived ease of use have positive and significant effects on both trust and satisfaction. In contrast, service facilities do not have a significant effect on trust but do have a positive, significant effect on customer satisfaction. Furthermore, trust and satisfaction are proven to have significant positive effects on customer loyalty, with satisfaction emerging as the most dominant mediating variable in the structural model. These findings provide more profound insight: customer loyalty in Islamic mobile banking is shaped more by satisfaction with secure, user-friendly digital experiences than by the mere availability of service features. Theoretically, this study extends the Technology Acceptance Model (TAM) by integrating the dual mediating roles of trust and satisfaction in the context of Islamic banking. Practically, the findings emphasize the importance of Islamic banks' digital transformation strategies that prioritize system security and user experience optimization to foster sustainable customer loyalty and strengthen public trust in a Sharia-compliant digital financial ecosystem.
Copyright (c) 2026 Miftahul Rachma, J. Junaidi, Suhardi M. Anwar https://creativecommons.org/licenses/by-sa/4.0
Collaboration and Innovation Strategies between Stakeholders in the Management of Water Resources by the Public Works Department
This study aims to analyze the collaboration and innovation strategies between stakeholders in the management of Water Resources (SDA) by the Public Works Department (PU) through integrated mixed-method design. The case study approach is applied to several Public Works Office units with variations of policies, geographical conditions, and institutional capacity. Qualitative data obtained through in -depth interviews, Focus Group Discussions (FGD), and analysis of policy documents. Thematic analysis is used to identify driving factors and collaboration barriers, as well as the form of innovation applied. Meanwhile, quantitative data is collected through a survey related to the effectiveness of collaboration, water service innovation index, and operational performance indicators, which are then analyzed with multilevel regression to test the linkages between variables, supported by the validity and reliability of instruments. The results showed that multi -vessel collaboration had a significant effect on the effectiveness of natural resource management. Collaborative leadership, clarity of regulations, and inter-actors is the main factor that encourages cooperation. However, the pattern of collaboration is still ad-hoc and has not been supported by formal institutional mechanisms. In terms of innovation, the use of digital technology and sensorization began to be implemented, although constrained infrastructure, technical competence, and bureaucratic resistance. Quantitative analysis confirms that the quality of collaboration is more dominant in improving service performance and water distribution justice, while technology innovation contributes to operational efficiency. Integration of findings through Design-based Research (DBR) produces an implementative strategy in the form of permanent multi-stakeholder forums, regulatory strengthening, co-creation of innovation models, digitalization acceleration, and increasing human resource capacity. Policy recommendations emphasize the importance of monitoring systems based on the main performance indicator (KPI) which includes technical, social and ecological dimensions.
Copyright (c) 2026 Dian Satriawan, Muammar Khadafie https://creativecommons.org/licenses/by-sa/4.0
Innovative Strategies in Agricultural Land Management Owned by the KSB Agriculture Office to Increase Regional Original Income
State-owned agricultural land serves as a strategic asset for local governments in enhancing local revenue (PAD). Nevertheless, empirical investigations that connect innovative land management strategies with the optimization of PAD remain scarce in Indonesia. This study seeks to identify and analyze innovative strategies employed in the management of agricultural land by the West Sumbawa Regency Agriculture Office (KSB) and evaluate their contribution to PAD. A descriptive qualitative research design was employed, utilizing purposive sampling techniques across five strategic agricultural locations. Data collection was conducted through semi-structured interviews, field observations, and document analysis of PAD reports from 2019 to 2023. Thematic analysis was performed using NVivo, with triangulation employed to ensure validity. Three principal strategies were identified: (1) the adoption of high-productivity drought-tolerant varieties (VUB) and drip irrigation, which increased rice productivity by 18%; (2) crop diversification incorporating horticulture, which enhanced agricultural net income by 25%; and (3) public-private partnership marketing, which stabilized commodity prices and reduced income volatility. These innovative land management strategies significantly contribute to the growth of PAD in KSB. The findings provide a replicable model for other regions, with implications for sustainable agricultural policies and local economic development.
Copyright (c) 2026 Dedi Suryadi, Muammar Khadafie https://creativecommons.org/licenses/by-sa/4.0
Innovation in Electronic-Based Archive Arrangement at the Personnel and Human Resources Development Agency of West Sumbawa Regency
This study aims to analyze the implementation of electronic-based archival arrangement innovations at the West Sumbawa Regency Personnel and Human Resources Development Agency (BKPSDM) as an effort to increase the effectiveness of personnel document management. The research uses a descriptive qualitative approach through in-depth interview techniques, observations, and documentation studies. The results of the study show that the application of an electronic archive system is able to increase time efficiency, facilitate access to information, and reduce the risk of document loss. This innovation also encourages transparency and accountability in public services. However, there are several obstacles, including the limitation of human resources who have information technology competencies and the need for a more stable network infrastructure. These findings affirm the importance of apparatus capacity strengthening strategies and technological support for the sustainability of digital innovation in personnel archive governance.
Copyright (c) 2026 S. Syahrel, Muammar Khadafie https://creativecommons.org/licenses/by-sa/4.0
How Digital Content Marketing, Fashion Involvement, and Trust Influence Online Purchase Intention on TikTok: The Mediating Role of eWOM
This study aims to examine the relationship between Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention, with Electronic Word of Mouth (eWOM) acting as a mediating variable on the TikTok platform. The research focuses on active TikTok users who regularly engage in fashion-related purchases, providing insight into how digital engagement and consumer perceptions influence purchasing behavior in social commerce environments. A total of 200 potential respondents were targeted, and 130 valid responses were successfully collected using purposive sampling techniques. All respondents had experience purchasing fashion products at least once per month, ensuring the relevance of their consumption behavior to the research context. A quantitative approach was employed, utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software to analyze the proposed relationships. The findings reveal that Digital Content Marketing, Fashion Involvement, and Trust each have a positive and significant effect on Electronic Word of Mouth. This indicates that engaging digital content, strong personal involvement in fashion, and consumer trust collectively encourage users to share opinions, reviews, and recommendations online. Furthermore, Electronic Word of Mouth demonstrates a significant direct effect on Online Purchase Intention, confirming its critical role in shaping consumers’ buying decisions. Importantly, the results also show that Electronic Word of Mouth effectively mediates the influence of Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention. This suggests that while these antecedent variables directly enhance consumers’ perceptions, their impact on purchase intention is substantially strengthened through eWOM mechanisms. Overall, the study highlights the strategic importance of fostering credible digital content, building consumer trust, and encouraging positive eWOM to stimulate online purchase intentions within social media–based fashion markets.
Copyright (c) 2026 Fahmiatul Ilmiyah, Dimas Negoro https://creativecommons.org/licenses/by-sa/4.0
Digital and Social Media Marketing as a Core Strategy in Higher Education
This study aims to examine the role of digital and social media marketing as a core strategic mechanism in higher education, with particular emphasis on its influence on student engagement and institutional branding. The research adopts a qualitative systematic literature review approach by synthesizing evidence from 127 empirical studies published between 2015 and 2025 that investigate relationships among social media marketing activities, student engagement, and branding outcomes in higher education institutions. The review integrates findings from diverse methodological traditions and institutional contexts to identify recurring patterns, explanatory mechanisms, and strategic implications. The results reveal that digital and social media marketing exerts strong and consistent direct effects on student engagement and institutional branding, while also operating indirectly through engagement-driven pathways that partially mediate branding outcomes. Student engagement is found to play a central role in translating digital marketing activities into brand equity components, including brand awareness, brand image, perceived quality, and brand loyalty. The findings further indicate that content quality, authenticity, and platform-specific strategies function as critical determinants of marketing effectiveness. Overall, the study concludes that social media marketing constitutes a foundational institutional strategy rather than a peripheral communication tool, and its strategic integration is essential for sustainable branding and competitiveness in contemporary higher education environments.
Copyright (c) 2026 Muchlis Abbas https://creativecommons.org/licenses/by-sa/4.0
Integrated Logistics Information for Supply Chain Management Optimization in the E-Commerce Industry
This study aims to examine the role of integrated logistics information in optimizing supply chain management within the e-commerce industry. Adopting a qualitative research approach based on a systematic literature study, this research synthesizes prior theoretical and empirical studies to develop a comprehensive understanding of how logistics information integration supports efficiency, coordination, and responsiveness in e-commerce supply chains. The analysis draws on peer-reviewed journal articles and authoritative sources to identify recurring patterns, key dimensions, and emerging trends related to digital logistics integration. The findings indicate that integrated logistics information significantly enhances supply chain visibility, operational efficiency, service performance, and agility, while also supporting resilience and sustainability objectives. Furthermore, the study reveals that the effectiveness of integration depends on technological readiness, data quality, organizational alignment, and inter-organizational collaboration. The main contribution of this research lies in positioning integrated logistics information as a strategic capability that underpins supply chain optimization in dynamic e-commerce environments and provides a foundation for sustainable and resilient supply chain development.
Copyright (c) 2026 N. Nurani, Abd. Rajab https://creativecommons.org/licenses/by-sa/4.0
Innovation in the Use of Interactive Media to Increase Students Interest and Numeracy Literacy Ability
This study aims to analyze the impact of innovations in the use of interactive media on increasing students' interest in learning and numeracy literacy skills at SD Negeri Kokarlian. The background of this research is based on the low involvement of students in conventional numeracy learning, which tends to be monotonous and less contextual. Through a descriptive qualitative approach, data is collected using observation, interviews, documentation, and visual analysis of student activities in the learning process. Two types of interactive media, namely educational videos and technology-based games, were applied to measure the extent to which they were able to influence students' participation and numeracy literacy achievement. The results of the study showed a significant increase in the aspects of learning interest, active involvement, and students' understanding of numeracy concepts. Interactive media has been proven to provide a more enjoyable learning experience, facilitate practice-based learning, and increase student motivation in solving numeracy problems. In addition, teachers are also able to integrate interactive media into the curriculum without reducing the substance of the teaching material, so that this strategy serves as a complement to traditional learning methods. School support and the role of parents are also factors that determine the success of the implementation of these innovations. Theoretically, this research reinforces the relevance of constructivism and engagement theory in education, emphasizing the importance of the role of meaningful experiences and motivation in improving learning outcomes. As for practically, the findings of this study make a real contribution to teachers and education policymakers in developing numeracy learning strategies that are adaptive, creative, and in accordance with the demands of the 21st century.
Copyright (c) 2026 Yuni Ramdhani, Muammar Khadafie https://creativecommons.org/licenses/by-sa/4.0
Negotiating Customary Values: A Legal Anthropological Study of Social Conflict Resolution in Local Communities Amid Modernization
This study examines how customary values and positive law are negotiated in the resolution of social conflicts within local communities amid ongoing processes of modernization. The objective of the research is to analyze the persistence, adaptation, and interaction of customary norms and formal legal systems from a legal anthropological perspective, while identifying the implications of such interactions for legitimacy, justice outcomes, and sustainable governance. The study employs a qualitative research approach grounded in a systematic literature review of classical and contemporary scholarship in legal anthropology, socio-legal studies, and conflict resolution. Through thematic content analysis, the research synthesizes recurring patterns, conceptual arguments, and empirical findings on legal pluralism, forum choice, and hybrid dispute-resolution mechanisms. The results indicate that modernization does not displace customary law but reshapes the conditions under which it operates, leading to negotiated and hybrid forms of legality. Customary mechanisms remain socially legitimate and effective, particularly for community-based disputes, while positive law is strategically mobilized for enforceability and external recognition. The key finding of this study is that social conflict resolution in plural legal contexts is best understood as a process of negotiated legality, in which customary values and state law are continuously reinterpreted and combined. These findings contribute to theoretical debates on legal pluralism and offer insights into the design of inclusive and sustainable conflict-resolution frameworks in modernizing societies.
Copyright (c) 2026 Eliza Meiyani, Fadhil Hayan Mochammad https://creativecommons.org/licenses/by-sa/4.0
Participatory Leadership Innovation in Preserving Local Culture
Globalization has increasingly eroded local cultural values among younger generations, highlighting the need for primary education institutions to safeguard regional identity. In this context, participatory leadership by school principals plays a crucial role in promoting culturally grounded educational innovation. This study examines how participatory leadership supports cultural preservation through the Kamis Budaya (Cultural Thursday) Program at SDN Tua Nanga, West Sumbawa. Using a qualitative case study design, data were collected through observations, in-depth interviews with principals, teachers, students, and parents, and documentation of cultural activities. Data were analyzed through reduction, display, and conclusion drawing, with validity ensured via triangulation. The findings reveal that participatory leadership significantly contributes to the success of culture-based educational innovation. The principal acts as a facilitator, collaborator, and motivator, actively involving stakeholders in all program stages. The Kamis Budaya Program integrates local language, traditional attire, and folk arts into weekly learning activities, fostering students’ cultural pride, collaboration, and character development. However, challenges such as limited resources, weak institutional support, and lack of digital documentation persist. To address these, the school adopted strategies including cultural digitization, community partnerships, and curriculum integration. Overall, participatory leadership proves effective in sustaining local culture while preparing students for global challenges.
Copyright (c) 2026 Khaerul Azmi Risami, Muammar Khadafie https://creativecommons.org/licenses/by-sa/4.0
The Influence of Product Quality, Brand Image, Digital Marketing, and Human Resource Competence on Purchase Intention
The digital era offers substantial opportunities for micro, small, and medium enterprises (MSMEs) to access broader markets and expand their businesses. However, Gambir Tea MSMEs face challenges as product sales have not yet reached their optimal level. These challenges stem from limited consumer awareness of product quality and benefits, weak brand recognition that hinders the development of a strong brand image, and insufficient utilization and mastery of digital technologies, all of which ultimately affect purchase intention. Such conditions pose significant challenges for Gambir Tea MSMEs that rely heavily on consumer purchase intention to sustain and grow their businesses. This study aims to examine the effects of product quality, brand image, digital marketing, and human resource competence on purchase intention among Gambir Tea MSMEs in Pakpak Bharat Regency, Indonesia. An explanatory research design with a quantitative approach was employed, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that product quality, brand image, and digital marketing have positive and significant effects on purchase intention. In contrast, human resource competence does not have a significant effect on purchase intention. This study contributes theoretically by extending the relational marketing framework. It provides practical insights for MSMEs on developing sustainable purchase intentions through improved product quality, stronger brand image, and effective digital marketing strategies focused on consumer satisfaction.
Copyright (c) 2026 Jenny M. Simanjuntak, Anita Tresia Samosir, Gloria J.M. Sianipar https://creativecommons.org/licenses/by-sa/4.0
Optimizing Milling Margins: Implementing Sell-or-Continue Decisions in Paddy Production in Moncongloe Lappara Village, Indonesia
This study aims to optimize profit margins for farming businesses in Moncongloe Lappara Village through a "Sell or Process Further" tactical decision analysis. Farmers often sell raw grain for liquidity, disregarding potential lost added value. Using a quantitative descriptive approach and Differential Cost Analysis, this research compares the profitability of selling Dry Harvested Grain (GKG) versus processing it into rice. Field data simulations based on a 1-ton input indicate that further processing yields an additional net benefit of IDR 942,000 per ton, equivalent to a 12.5% margin increase compared to direct selling. Another significant finding is that by-product sales (bran) cover 82% of incremental processing costs, thereby minimizing operational risk. Consequently, the further processing strategy is shown to be feasible and recommended to enhance the economic welfare of local business owners.
Copyright (c) 2026 Muh Rum, Hafidzh Fachmy Rum https://creativecommons.org/licenses/by-sa/4.0
Integrative Framework for Strategic and Sustainable CSR of Microfinance Institutions
The study comprehensively reviews the literature of corporate social responsibility (CSR) - related activities, CSR assessment, and CSR sustainability within the context of microfinance institutions (MFIs). This research employs a systematic literature review of peer-reviewed journal articles published in the recent decade that were retrieved from major academic databases and analyzed following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines with inclusion criteria focusing on open-access, English-language, and peer-reviewed studies. From an initial pool of 807 articles, 86 met the criteria for detailed review, and 31 were ultimately selected to inform the development of a comprehensive framework. The results reveal that CSR activities in MFIs are strongly influenced by assessment metrics based on OECD-DAC evaluation criteria and sustainability measures grounded in the Global Reporting Initiative (GRI) indicators. The reviewed articles demonstrate both direct and indirect relationships between CSR and sustainability with prevailing variables such as stakeholder trust, organizational commitment, transparency, governance, and social legitimacy. The findings show that CSR contributes significantly to institutional resilience, reputation enhancement, stakeholder engagement, and long-term sustainability outcomes in MFIs, suggesting that strategically aligned CSR-related activities form an integrative framework that enhances both organizational performance and broader social impact.
Copyright (c) 2026 Kevin Rivera, Aditya Halim Perdana Kusuma Putra https://creativecommons.org/licenses/by-sa/4.0
The Effect of Influencer Marketing on Purchase Intention
The rapid growth of social media platforms has led firms to increasingly adopt influencer marketing as a strategic digital marketing approach to shape consumer behavior. This study aims to empirically investigate the influence of influencer characteristics namely expertise, trustworthiness, likability, information quality, and entertainment value on consumers’ purchase intention, with influencer credibility serving as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through an online questionnaire administered to 286 active Instagram and TikTok users in the Solo Raya region, Indonesia. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the proposed research model and hypothesized relationships. The results reveal that all examined influencer characteristics have a positive and significant effect on influencer credibility. Moreover, influencer credibility is found to positively and significantly influence consumers’ purchase intention. The mediation analysis further confirms that influencer credibility plays a significant mediating role in the relationship between influencer characteristics and purchase intention. These findings highlight the crucial role of influencer credibility in strengthening the effectiveness of social media–based marketing strategies, particularly in driving consumers’ purchase intentions.
Copyright (c) 2026 Ajietama Imam Wiyoga, Imfrianti Augtiah https://creativecommons.org/licenses/by-sa/4.0
The Influence of User-Generated Content and Electronic Word of Mouth (e-WOM) on TikTok on Gen Z Purchase Intentions toward Ella Skincare
The development of digital technology and the increasing use of social media among Generation Z has encouraged the use of marketing strategies based on User Generated Content (UGC). TikTok, as a popular social media platform, allows users to generate and share brand-related content, which then develops into Electronic Word of Mouth (e-WOM) through the process of interaction and information dissemination between users. The purpose of this study is to analyze how UGC and e-WOM contribute to increasing Generation Z's purchase intention for Ella Skincare products. This study uses a quantitative approach with a survey method of 160 Generation Z respondents who actively use TikTok and are familiar with Ella Skincare-related content. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that UGC does not have a significant effect on purchase intention, while e-WOM has a positive and significant effect on purchase intention. These findings confirm that user-generated content is not yet able to directly drive purchase intention. However, user reviews play an important role in shaping consumer perceptions and influencing Generation Z's purchase intention in the digital era. This study reinforces the application of the Stimulus–Organism–Response (S-O-R) model in the context of digital marketing and provides practical implications for marketers in designing effective UGC to encourage e-WOM and increase consumer purchase intention.
Copyright (c) 2026 Salma Talitha Ningrum, Kristina Anindita Hayuningtias https://creativecommons.org/licenses/by-sa/4.0
Examining the Role of Customer Experience and Perceived Value in Driving Repurchase Intention
This study examines the role of customer experience and perceived value in driving repurchase intention, with customer satisfaction as a mediating variable among KAI Access application users. Using a quantitative approach, the study surveyed 150 purposively selected respondents who had purchased tickets at least 3 times in the last 6 months. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that customer experience significantly affects customer satisfaction (β = 0.519; t = 5.048; p < 0.001), and perceived value also positively affects customer satisfaction (β = 0.338; t = 2.978; p = 0.003). However, customer experience does not significantly influence repurchase intention (β = 0.116; t = 0.866; p = 0.386), and customer satisfaction also shows no significant effect on repurchase intention (β = 0.265; t = 1.923; p = 0.055). In contrast, perceived value significantly influences repurchase intention (β = 0.375; t = 3.396; p = 0.001). Furthermore, mediation analysis confirms that customer satisfaction does not mediate the relationship between customer experience and perceived value toward repurchase intention. These findings suggest that in utilitarian digital transportation services, repurchase behavior is primarily driven by rational value considerations rather than emotional experience or satisfaction. In practice, PT Kereta Api Indonesia should prioritize improving functional value through efficient service features, pricing strategies, and system reliability to strengthen customer repurchase intentions.
Copyright (c) 2026 Septiana Putri, Ali Maskur https://creativecommons.org/licenses/by-sa/4.0
Reducing Packaging Defects in Wheat Flour Production Using Soft Systems Methodology
Product packaging quality plays a crucial role in maintaining product safety, reducing rework, and sustaining company competitiveness. This study aims to reduce defects in 25 kg wheat flour packaging at PT. XYZ by identifying dominant defect types and analyzing their root causes. A Soft Systems Methodology (SSM) approach—an interpretive, systems-based framework used to analyze complex, unstructured problem situations—was applied to structure the problem, develop conceptual models, and propose improvements. Based on production data, 653 packaging defects were recorded. The dominant defects were packaging leakage at the seams (51.60%) and damage during loading (36.29%), representing 87.89% of total defects. Root cause analysis using Pareto and fishbone diagrams identified human factors, improper methods, and material quality as the primary contributors. Improvement proposals include selecting higher-quality thread, optimizing operator working schedules, providing ergonomic support tools, establishing loading limits, and strengthening SOP implementation. The implementation of these improvements is expected to reduce rework levels, improve productivity, and enhance packaging reliability.
Copyright (c) 2026 Edna Maryani, Pratama Jaya https://creativecommons.org/licenses/by-sa/4.0
Analysis of Public Service Quality at PDAM Tirta Nusa Office of Natuna District, Indonesia
Clean water services are a vital component of public services that significantly influence community quality of life, especially in archipelagic regions such as Natuna Regency, which face infrastructural limitations and geographical dispersion. This study aims to examine public service quality in clean water provision at PDAM Tirta Nusa, analyze service performance, and identify inhibiting factors. The study is based on the SERVQUAL framework by Parasuraman, Zeithaml, and Berry, encompassing tangibles, reliability, responsiveness, assurance, and empathy. A descriptive qualitative approach was employed, with data collected through in-depth interviews, observations, and documentation. Data were analyzed using an interactive model. The findings reveal that service quality is relatively adequate but not yet optimal, particularly in water distribution continuity, responsiveness to customer complaints, and limited distribution facilities. Key obstacles include limited human resources, inadequate infrastructure, and geographical constraints. The study recommends strengthening institutional capacity, improving infrastructure, and enhancing service management.
Copyright (c) 2026 R. Rafita, Diani Indah, Ipah Ema Jumiati https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Implementation of the Village Consultative Body (BPK) in Sakaq Tada Village, Mook Manaar Bulatn District, West Kutai Regency, Indonesia
The Village Consultative Body (BPK) is a representative institution of the community that plays an important role in village governance, particularly in discussing village regulations, channeling community aspirations, and supervising the performance of the village government. This study aims to analyze the implementation of the BPK's functions in Sakaq Tada Village, Mook Manaar Bulatn Subdistrict, West Kutai Regency, and to examine the compatibility between normative provisions and empirical practices in the field. This study uses a qualitative, descriptive-analytical approach. Data were collected through in-depth interviews, observations, and documentation of informants, including the BPK Chair and Members, Village Officials, village government officials, and the Head of the Neighborhood Association (RT). Data analysis was conducted inductively using Miles and Huberman's interactive analysis model, which includes the stages of data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that normatively, the BPK has carried out its three main functions in accordance with applicable regulations. However, empirically, the implementation of these functions has not been fully optimal. The legislative function is still limited to discussing routine regulations; the supervisory function has not been carried out systematically; and the function of channeling community aspirations is often carried out through informal mechanisms. This condition is influenced by limited human resource capacity, minimal technical training, and suboptimal institutional working mechanisms at the BPK. This study concludes that strengthening the BPK's role requires increasing institutional and human resource capacity, as well as strengthening coordination between the BPK and village governments to support more effective and accountable village administration.
Copyright (c) 2026 Novita Kotjoob Raintung, B. Budiman, J. Jumansyah, Sry Reski Mulka https://creativecommons.org/licenses/by-sa/4.0
The Role of Technology in Enhancing HR Compliance and Workforce Management: Implications for Organizational Agility and Employee Development
This research aims to explore the role of technology in enhancing human resource (HR) compliance and workforce management, with a focus on organizational agility and employee development. The study adopts a qualitative approach, employing a comprehensive literature review to synthesize existing research on integrating technological tools, such as artificial intelligence (AI), cloud computing, and data analytics, into HR practices. By analyzing a range of scholarly articles, case studies, and industry reports, the study investigates how technology has reshaped HR compliance processes, improved decision-making, and fostered a more agile, resilient workforce. The research reveals that technological solutions have significantly automated compliance tasks, reduced human error, and enhanced real-time monitoring of labor law compliance. Additionally, integrating AI-driven recruitment tools, employee performance systems, and digital learning platforms has proven effective in improving workforce management and supporting continuous employee development. The findings suggest that organizations adopting technology in HR functions are better equipped to respond swiftly to regulatory changes, optimize workforce productivity, and enhance employee satisfaction. This study highlights the growing importance of technology in achieving sustainable HR practices that contribute to long-term organizational success.
Copyright (c) 2026 Andi Harnas Baharuddin https://creativecommons.org/licenses/by-sa/4.0
A Quantitative Study on the Effects of Perceived Enjoyment and Mobility on Perceived Ease of Use and User Satisfaction
This study examines how perceived enjoyment and mobility influence perceived ease of use and user satisfaction with Bank Sulselbar's mobile banking application. Specifically, this research addresses two questions: (1) Do perceived enjoyment and mobility significantly affect perceived ease of use? and (2) Do these factors directly or indirectly influence user satisfaction through perceived ease of use? To answer these questions, a quantitative explanatory research design based on an extended Technology Acceptance Model (TAM) was employed. Data were collected from 200 active users of Bank Sulselbar mobile banking through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.3.1. The results show that mobility has a strong positive effect on perceived ease of use and indirectly enhances user satisfaction through full mediation by perceived ease of use. In contrast, perceived enjoyment has a negative and significant effect on perceived ease of use and indirectly reduces user satisfaction. Moreover, perceived ease of use emerges as the most dominant determinant of user satisfaction, accounting for 70.1% of the variance. These findings indicate that functional accessibility plays a more critical role than hedonic experience in shaping user satisfaction in regional mobile banking services. From a practical perspective, this study provides important implications for banking practitioners, particularly regional banks. Improving system usability, simplifying navigation, and ensuring stable access across different usage conditions are more effective strategies for enhancing user satisfaction than emphasizing visual or entertainment features. Prioritizing ease of use can strengthen customer satisfaction, encourage continued use, and support financial inclusion by providing accessible digital banking services.
Copyright (c) 2026 Febyscilla Swagesti DSE, Rahmad Solling Hamid, H. Hafid https://creativecommons.org/licenses/by-sa/4.0
Determinants of User Satisfaction in BRImo
This study aims to analyze the effects of psychological trust and service innovation on user satisfaction with the BRImo mobile banking application, with Perceived of usefulness serving as a mediating variable. Psychological trust is defined as users’ confidence in the security, reliability, and integrity of the application system, while service innovation refers to users’ perceptions of feature updates, service creativity, and the application’s ability to adapt to their needs.This research employs a quantitative approach by developing an extended Technology Acceptance Model (TAM). Data were collected through an online survey of 200 active BRImo users and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that psychological trust and service innovation have positive and significant effects on Perceived of usefulness. Perceived of usefulness also has a significant effect on user satisfaction. Furthermore, Perceived of usefulness partially mediates the relationship between psychological trust and user satisfaction, but does not mediate the relationship between service innovation and user satisfaction. These findings suggest that BRImo user satisfaction is influenced not only by the functional benefits of the application but also by users’ trust in system security and the directly experienced innovative features. Practically, this study highlights the importance of strengthening system security and reliability, as well as continuously developing service innovations to enhance mobile banking user satisfaction in Indonesia. Theoretically, this study enriches the development of TAM by integrating psychological and innovative factors within the context of digital banking.
Copyright (c) 2026 N. Nuraini, Rahmad Solling Hamid, Jumawan Jasman https://creativecommons.org/licenses/by-sa/4.0
The Effect of Digital Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions of Kopi Kenangan in Batam City
This study aims to examine the effect of digital marketing, electronic word of mouth (e-WOM), and brand trust on purchasing decisions at Kopi Kenangan in Batam City. An explanatory quantitative method was used with a sample of 105 Kopi Kenangan customers in Batam, selected purposively. Data were collected through a 5-point Likert scale questionnaire measuring four main constructs, then analysed using multiple linear regression. Classical assumption tests (normality, multicollinearity, heteroscedasticity) and reliability validity tests (Pearson r, Cronbach's Alpha) were conducted to ensure data quality. The results of the analysis show that the three independent variables together explain approximately 67.1% of the variation in purchasing decisions. Partially, e-WOM made the largest contribution, followed by brand trust and digital marketing. The estimated regression equation is: Y = 0.210 + 0.104X1 + 0.725X2 + 0.365X3. These findings indicate that online customer opinions and brand trust are the main drivers of purchasing decisions, while digital promotion plays a supporting role through indirect channels. The practical implication is that Kopi Kenangan Batam needs to strengthen positive e-WOM and brand trust while maintaining visibility through digital marketing.
Copyright (c) 2026 Stiven Dedly, Nur Elfi Husda https://creativecommons.org/licenses/by-sa/4.0
The Influence of Reward, Punishment, and Work Motivation on Employee Performance at MSMEs Palopo
This study aims to analyze the influence of reward and punishment as well as work motivation on employee performance in Micro, Small, and Medium Enterprises (MSMEs) in the City of Palopo. This research uses a quantitative approach with the entire population of SMSEs employees in the City of Palopo. Primary data were collected thru questionnaires from 134 respondents selected using purposive sampling techniques, while secondary data were obtained from relevant literature studies. Data analysis was conducted using the covariance-based Structural Equation Modeling (SEM) method with the assistance of IBM SPSS AMOS version 22 and IBM SPSS Statistics version 22 software. The research results show that reward and punishment have a negative and insignificant effect on employee performance. Work motivation has also not been proven to have a significant direct effect on employee performance. However, punishment has been proven to have a positive and significant effect on work motivation, while reward has a negative and insignificant effect on work motivation. Work motivation has been shown to significantly mediate the effect of reward and punishment on employee performance. These findings underscore the important role of work motivation as a key mechanism in bridging reward and punishment policies toward improving employee performance. Therefore, proper management of rewards and punishments should focus on efforts to build work motivation so that the performance of MSMSEs employees in Palopo City can improve sustainably.
Copyright (c) 2026 Anggi Ka’ti, J. Junaidi, Jumawan Jasman https://creativecommons.org/licenses/by-sa/4.0
Income and Trust Influences on ZIS Payment Interest
This study examines the influence of income and trust in zakat collection institutions on ZIS payment interest among Muslim communities in Palopo City, Indonesia. Zakat, infaq, and sedekah (ZIS) play a crucial role in promoting social welfare and economic redistribution, yet public participation in formal ZIS payments remains below its potential. Understanding behavioural factors influencing payment interest is therefore essential to improving institutional effectiveness. This research employs a quantitative approach using survey data collected from Muslim residents in Palopo City. Data were analysed using statistical techniques to examine the relationships between income, trust, and interest in paying ZIS through formal institutions. The findings indicate that trust in zakat management institutions plays a significant role in shaping individuals’ interest in paying ZIS, reflecting the importance of transparency, accountability, and institutional credibility. Income represents financial capacity and also contributes to payment interest, although its influence may vary depending on individual awareness and motivation. These results highlight that both economic and psychological factors are important in explaining ZIS payment behaviour. This study provides practical implications for zakat institutions to strengthen public trust through improved governance, service quality, and transparency. Enhancing these institutional aspects is expected to increase community participation and optimise ZIS collection for social welfare improvement.
Copyright (c) 2026 Cut Ade Tiara, H. Husmaruddin, Sri Wahyuni Mustafa https://creativecommons.org/licenses/by-sa/4.0
Dynamics of Dualistic Motivation in Saving Behavior
This study aims to gain a profound understanding of the motivations and experiences of depositors at PT. Bank Rakyat Indonesia (Persero) Tbk, Diponegoro Sub-Branch Office (KCP), Semarang. The research is driven by fluctuations in customer deposits that quantitative data alone cannot fully explain, necessitating a qualitative approach to explore the subjective meanings and considerations behind saving activities. Using a descriptive qualitative method, the study focuses on individual analysis. Data were collected via in-depth interviews with four purposively selected participants. While this sample size is small relative to the total population of KCP Diponegoro customers, it provides deep, contextual insights into the lived experiences of diverse customer segments that a broad statistical survey might overlook. Data analysis followed the Miles and Huberman model, including data reduction, display, and conclusion drawing. The results reveal a dualistic saving motivation: intrinsic factors (self-control, emergency funds, future orientation) and extrinsic factors (family influence, administrative requirements). BRI's primary appeal lies in accessibility, specifically ATM reach and the BRImo digital platform. Experience-wise, digital services offer efficiency, though face-to-face interactions are hampered by long queues and security concerns. Furthermore, customers expect products more adaptive to economic shifts. These findings provide practical implications for BRI KCP Diponegoro to improve offline service efficiency and strengthen system security. Theoretically, this research enriches the study of saving behavior within financial management through a more contextual, qualitative lens.
Copyright (c) 2026 Ichsan Maulana, Abdur Rafik https://creativecommons.org/licenses/by-sa/4.0
Risk Management Excellence in the Live Streaming Agency
This activity aims to identify potential risks faced by PT COT, analyze the probability and impact levels of risks, and evaluate the implementation of a risk management framework based on the principles of ISO 31000:2018. The activity method uses a qualitative descriptive approach, with case studies, interviews, observations, and documentation. The results of the activity indicate that PT COT faces risks across operational, financial, technological, legal, and human resource areas. Short-term risk management objectives focus on policy formulation, socialization of the framework, and the implementation of initial risk assessments. Medium-term objectives focus on strengthening information security, implementing a cybersecurity early-detection system, and preparing a Business Continuity Plan (BCP) and a Disaster Recovery Plan (DRP). Meanwhile, long-term objectives emphasize regulatory and technology evaluation, partner dependency risk mapping, and business portfolio diversification. This activity concludes that PT COT has designed a systematic, integrated, and continuous-improvement-oriented risk management system, thereby minimizing potential losses while supporting the company's resilience and competitiveness in the e-commerce live-streaming industry.
Copyright (c) 2026 Yoana Anggreini, Edi Hamdi, Dimas Angga Negoro, Muhammad Dhafi Iskandar https://creativecommons.org/licenses/by-sa/4.0
Application of the UTAUT Model in Measuring the Usage Intention of the CoreTax Application Among Corporate Taxpayers in South Sulawesi, Indonesia
The study aims to examine the factors influencing the intention to use the CoreTax application among corporate taxpayers in South Sulawesi, using the Unified Theory of Acceptance and Use of Technology (UTAUT). By measuring the influence of each factor, this study is expected to identify key barriers and enablers in the adoption process of the CoreTax technology. The research employs a quantitative approach, with data collected through questionnaires distributed to corporate taxpayers at several Tax Service Offices (KPP) in the South Sulawesi region. Data were analyzed using Structural Equation Modeling (SEM). The findings of this study indicate that taxpayers' perceptions of the effectiveness of tax reporting through CoreTax have a significant and positive influence on their intention to continue using the system. The ease of use of CoreTax also exhibits a positive and significant effect on taxpayers' intention to use the system. Social influence, including encouragement from tax officers, recommendations from fellow taxpayers, and support from policies implemented at tax offices, positively and significantly affects usage intention. In contrast, facilitating conditions—such as internet access, computer equipment, or technological infrastructure at tax offices do not significantly affect taxpayers' intention to use the system. Furthermore, mandatory regulation serves as a moderating factor, strengthening the relationship between the perceived usefulness of the system and usage intention. Mandatory regulation also reinforces the influence of perceived ease of use on taxpayers' intention to adopt and use the CoreTax system.
Copyright (c) 2026 Muhammad Reza Ramdani, S. Subhan, Andi Muara ArumBarkah https://creativecommons.org/licenses/by-sa/4.0
Analysis of Internal and External Factors Affecting the Performance of Village-Owned Enterprises (BUMDes)
Village-Owned Enterprises (BUMDes) are strategic instruments for strengthening village economic independence and improving community welfare through sustainable management of local potential. This study aims to analyze the performance of BUMDes Tungkap Jaya in Saka Village, Sangkulirang District, East Kutai Regency. It identifies internal and external factors that hinder its operations and formulates recommendations for improving governance. This study uses a descriptive qualitative approach, with data collected through direct observation and in-depth interviews with BUMDes management, village officials, and community members. The results show that the performance of BUMDes Tungkap Jaya is not yet optimal, as indicated by the stagnation of its main business unit, ferry transportation services, from 2023 to 2025, even though it previously contributed significantly to the village economy and social mobility. Internal obstacles include low human resource capacity, weak business planning and strategy, inconsistent capital support, and limited community participation. Meanwhile, external obstacles consist of a lack of support from the village government and a low level of understanding of the regulatory and legal aspects related to BUMDes operations. This study concludes that optimizing the performance of BUMDes Tungkap Jaya requires comprehensive management improvements through increasing human resource capacity, strengthening business planning, consistent capital allocation, increasing support from the village government, improving regulatory understanding, and active community involvement. These efforts are expected to revive strategic business opportunities and position BUMDes as a sustainable driver for village economic development.
Copyright (c) 2026 Tarisya Fitriani, B. Budiman , Dan Buntu Paranoan , J. Jumansyah https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Performance of Regional Original Revenue in Morowali Regency
Regional autonomy requires local governments to possess adequate financial capacity to support sustainable development. Local Own-Source Revenue (PAD) serves as a key indicator in assessing financial performance and the level of fiscal independence. This study aims to analyze the performance of PAD in Kabupaten Morowali during the 2020–2024 period and examine its impact on regional development, particularly in infrastructure, public services, and community welfare. This research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, documentation, and analysis of the Regional Budget Realization Reports (LRA). The findings indicate that PAD performance shows an increasing trend, especially in 2023 and 2024, reflected in high effectiveness and growth ratios. However, the level of fiscal independence remains fluctuating and, in certain years, demonstrates dependence on intergovernmental transfer funds. The improvement in PAD has contributed positively to regional development, particularly in financing infrastructure and enhancing the quality of public services, although the impact has not been evenly distributed. Supporting factors for PAD optimization include strong regional economic potential, industrial sector growth, and local government commitment. Meanwhile, inhibiting factors consist of limited human resources, low taxpayer compliance, and reliance on transfer revenues. In conclusion, PAD plays a strategic role in supporting regional development; however, improvements in management quality and revenue collection efficiency are necessary to strengthen fiscal independence.
Copyright (c) 2026 Yulita Mahmud, Rian Risendy https://creativecommons.org/licenses/by-sa/4.0
The Influence of Social Media and Product Quality on the Marketing Performance of Culinary Micro, Small, and Medium Enterprises (MSMEs) as Food Businesses in Pangururan
This study aims to evaluate the influence of social media usage and product quality on the marketing performance of culinary Micro, Small, and Medium Enterprises (MSMEs) as food businesses in Pangururan. Using quantitative methods with multiple linear regression analysis on 60 sampled food businesses, the study found that both social media usage and product quality, both partially and simultaneously, have a significant positive impact on marketing performance. The regression model achieved an R2 value of 0.621, indicating these variables explain 62.1% of performance variance. Theoretically, these results highlight the critical synergy between digital interaction and physical product standards in resource constrained environments. Practically, the findings imply that culinary MSMEs must prioritize high quality visual content alongside strict hygiene and taste consistency to sustain competitiveness and drive repeat purchases in tourism hubs.
Copyright (c) 2026 Febrianti Sinaga, Nalom Siagian, Natalia E. Sihombing https://creativecommons.org/licenses/by-sa/4.0
Analysis of Indonesia International Trade Policy on Domestic Component Level Policies in The Import Licensing of Iphone 16 in Indonesia
This study analyzes Indonesia’s international trade policy through the implementation of the Domestic Component Level (Tingkat Komponen Dalam Negeri/TKDN) requirement in the import licensing of the iPhone 16. The TKDN policy represents a form of protectionism aimed at strengthening domestic industries, reducing dependence on imported products, and encouraging foreign investment to contribute to local value creation. However, the enforcement of this policy has generated significant challenges, particularly for multinational corporations such as Apple, as reflected in the delay of iPhone 16 distribution in Indonesia in October 2024 due to non-compliance with TKDN standards. This research employs a qualitative descriptive approach using secondary data, including government regulations, policy documents, official reports, and relevant literature, supported by institutional perspectives from the Ministry of Industry and regional trade authorities. The analysis focuses on regulatory frameworks, implementation mechanisms, and the economic implications of TKDN enforcement in the smartphone sector. The findings indicate that while the TKDN policy has contributed to promoting local production, technology transfer, and workforce involvement, it also poses administrative, regulatory, and market challenges that may affect investment attractiveness and supply chain efficiency. The study highlights the need for regulatory refinement, improved certification processes, and enhanced policy coordination to ensure that TKDN effectively balances domestic industrial protection with openness to international trade and innovation.
Copyright (c) 2026 Muhammad Saeful Bahri, Rizal Budi Santoso https://creativecommons.org/licenses/by-sa/4.0
The Influence of E-wom, Brand Image, and Price on Erigo's Purchase Decision on the Shopee Application
Seeing the progress and development of the e-commerce world in Indonesia, which is very dynamic, many local brands must be able to understand and know what digital factors have an impact on increasingly selective consumer behavior. This study seeks to provide an analysis related to the influence of Electronic Word of Mouth (e-WOM) and Brand Image and Price on the purchase decision of Erigo products in the Shopee application through an associative quantitative approach and gathered around 156 respondents in Cirebon Regency by applying the 10-times rule technique. Data was collected from the questionnaire and the use of the Likert scale and analyzed with Structural Equation Modeling (SEM) on the basis of Partial Least Squares (PLS). The results indicate that the acquisition of a value of R² 0.713 is significant if the independent variable describes about 71.3% variation in the purchase decision. Then e-WOM produced a positive and significant effect (O = 0.348; P = 0.009) or that consumer reviews are considered as the dominant factor in building trust and driving purchases. Brand Image also produces positive and significant influence (O = 0.329; P = 0.016), indicates the importance of brand image to increase consumer confidence in Erigo products. However, the price produced a positive and insignificant effect at the level of 5% (O = 0.228; P = 0.064). This result means that digital reputation and brand image have more impact on purchasing decisions than price and make local businesses need to pay attention to online reviews and brand image in providing an increase in competitiveness.
Copyright (c) 2026 Adinda Salsabilla, Y. Yusuf https://creativecommons.org/licenses/by-sa/4.0
The Effect of Workload and Work Stress on Burnout
This study aims to examine the effect of workload and Work Stress on burnout, with work-life balance as a mediating variable among employees of the Regional Financial and Asset Management Agency of Palopo City. This study employs a quantitative approach using a survey method. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Work Stress has a positive and significant effect on burnout, while workload does not have a significant effect on burnout. Furthermore, workload has a positive and significant effect on work-life balance, whereas Work Stress does not significantly affect work-life balance. In addition, work-life balance is found to have a significant mediating role in the relationship between workload, Work Stress, and burnout. These findings suggest that managing Work Stress and maintaining work-life balance are essential in reducing employee burnout. This study provides practical implications for organizations, particularly in the public sector, to develop strategies that support employee well-being and performance.
Copyright (c) 2026 Wahyuni Tasya Ramadani, S. Saharuddin, J. Jusman https://creativecommons.org/licenses/by-sa/4.0