Fourinta, Ananda, et al. “The Influence of Brand Equity and Product Innovation on Purchase Intention With Competitive Advantage As a Mediator: A Study on Mie Sedaap Consumers in Garut”. Golden Ratio of Mapping Idea and Literature Format, vol. 6, no. 1, Sept. 2025, pp. 410-26, doi:10.52970/grmilf.v6i1.1617.