PUTRA, Aditya Halim Perdana Kusuma; RIVERA, Kevin M.; PRAMUKTI, Andika. Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 3, n. 1, p. 71–91, 2023. DOI: 10.52970/grmilf.v3i1.398. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/398. Acesso em: 16 apr. 2026.