FAUZIAH, Maya Mega Restri; AUGTIAH, Imfrianti. The Effect of Electronic Word of Mouth (E-WOM) and Rating on Purchase Decisions with Consumer Trust as a Mediating Variable: A Study of Generation Z on the Shopee Marketplace in Solo Raya. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 4, p. 2709–2718, 2026. DOI: 10.52970/grmilf.v6i4.2498. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/2498. Acesso em: 11 sep. 2026.