NINGRUM, Salma Talitha; HAYUNINGTIAS, Kristina Anindita. The Influence of User-Generated Content and Electronic Word of Mouth (e-WOM) on TikTok on Gen Z Purchase Intentions toward Ella Skincare. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 2, p. 1526–1541, 2026. DOI: 10.52970/grmilf.v6i2.2037. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/2037. Acesso em: 7 may. 2026.