ILMIYAH, Fahmiatul; NEGORO, Dimas. How Digital Content Marketing, Fashion Involvement, and Trust Influence Online Purchase Intention on TikTok: The Mediating Role of eWOM. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 2, p. 1374–1393, 2026. DOI: 10.52970/grmilf.v6i2.1798. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/1798. Acesso em: 15 apr. 2026.