ZAHRAN, Musyari Az; MEIRIASARI , Vhika; PEBRIANI , Reni Aziatul. The Effect of Excise Tariff Increases and Electronic Cigarettes Brand Equity on Purchase Decisions in Palembang City, Indonesia. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 2, p. 1247–1262, 2026. DOI: 10.52970/grmilf.v6i2.1762. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/1762. Acesso em: 15 apr. 2026.