FOURINTA, Ananda; SUPRIYADI, Didit; SETIAWAN , Rahyuniati. The Influence of Brand Equity and Product Innovation on Purchase Intention with Competitive Advantage as a Mediator: A Study on Mie Sedaap Consumers in Garut. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 1, p. 410–426, 2025. DOI: 10.52970/grmilf.v6i1.1617. Disponível em: https://goldenratio.id/index.php/grmilf/article/view/1617. Acesso em: 21 dec. 2025.