Permana, A. R., Suprapto, M. R., Hidayatullah, M., & Rahayu, F. (2026). ChatGPT as a Shopping Assistant: Effects of Perceived Ease of Use, Perceived Usefulness, Anthropomorphism, and Navigation on Satisfaction and Purchase Intention. Golden Ratio of Mapping Idea and Literature Format, 6(4), 2993–3007. https://doi.org/10.52970/grmilf.v6i4.2681