Guna, K.G. and Cahyani, L. 2025. Local Brand, Loyal Customers: A Qualitative Study on Consumer Loyalty at Hisana Fried Chicken in 2025. Golden Ratio of Mapping Idea and Literature Format. 6, 1 (Nov. 2025), 1132–1146. DOI:https://doi.org/10.52970/grmilf.v6i1.1773.